Magic money, Longmuir, Ahmad

BDO’s survey of British football clubs suggests control, if not complete sanity, has descended on Scottish football.  Most Premiership clubs surveyed predicted they would return to profitability over the next year.

On the back of Phil Mac Giolla Bhain’s article on former Scottish Football League chief exec David Longmuir’s bonuses, which are no longer payable, these are heady days for some clubs who have lived hand-to-mouth stuffing pork into Longmuir’s trough.  You better believe it’s financial Armageddon, for the former SFL man. The SFA will surely insist on inappropriate financial stain is left on our game.

Anyway………. It seems if I explain the structural gap between Rangers International’s earnings through season ticket sales and the costs of operating a football club which can facilitate circa 40,000 spectators on a regular basis, we can all figure why the gap cannot be bridged.  We are different because despite having enormously higher football costs, we can access enormously higher revenue streams.

On the other hand, explaining that Celtic’s operational costs need to be augmented by player sales and/or Champions League income, just to break even, and that player sales and/or Champions League income cannot exclusively be used for player purchases, amounts to a heresy against deeply held orthodox views.

Add in a reminder about the strategy which has made all the difference to Celtic – buying wisely, selling wisely, and sit back to watch a secular belief structure ignore the ‘every penny to be spent’ prediction and vent as though their deity has just been denied.

This stuff’s complicated, apparently, but paying attention to financial detail is not a required Obligation to support Celtic, so if it doesn’t float your boat, I’d start by demanding to know where all the Seville money went to….

I hear the Daily Record accompanied their – Imran Ahmad to sue Rangers International for £3.4m – story with a completely baseless story about Celtic losing out on the only transfer target they know about.  They were wrong on some of the Ahmad story (Charles Green may have produced the documents Ahmad would rely on in court, but suggestions they are in concert on this claim are wildly inappropriate).  Still, it plays into current orthodoxy on Charles Green.

Going on what they’ve written, they know nothing about Celtic’s transfer negotiations either.  Absolutely squat.  Percentage of Celtic fans who know the media’s game: 100%.  Percentage of Celtic fans who allow themselves to be influenced despite knowing the above……?

If these people have you panicking, look elsewhere for sympathy.  We have a team building strategy, it has delivered well thus far and it will continue to do so.  Buy wisely, sell wisely, spend every penny over a given business cycle.  Pretty straightforward, really.

Magic Money Deity Denier CSC.
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