A moment of clarity from Newco assistant manager, Davie Weir on how far behind Celtic they are, “unless you’re spending £100 million or whatever the figure may be and even that doesn’t guarantee [success].”
This season Celtic will earn circa £50m more than Newco, £100m would address two years of deficit. Whereas Celtic are motoring with a worldwide recruitment strategy that’s delivering players ready for the challenge of Champions League football, Newco don’t have the experience or infrastructure to achieve value from a windfall (not that there’s one coming).
All of this talk of cash, on the back of some recently nuanced reporting, suggests Dave King’s election promises to spend whatever it takes are now seen for what they were.
A PR campaign convinced them to take their club from the hands of one of Europe’s richest men and give it to the directors of took so much care of Oldco.