CELTIC have today confirmed that New Balance will be the new kit supplier from next season. The club has signed a long-term sponsorship with the sports brand in likely to be the biggest kit deal the club has ever agreed.
New Balance has in recent years made in-roads into football and Celtic is the latest high profile and prestigious club to enter their portfolio.
Celtic supports New Balance’s vision to further build on its global presence, while the Scottish champions will have access to New Balance’s extensive global network of retail outlets. This, in turn, will support the Celtic brand’s own growth aspirations in a range of international market places.
Celtic has a strong connection to New Balance’s home town of Boston and is fortunate to have a significant fanbase in the city.
Celtic Chief Executive Peter Lawwell said: “New Balance is one of the world’s leading sportswear manufacturers and will cater for the huge global demand for Celtic kit. Importantly our cultures match well.
“While New Balance is relatively new to football, its sporting heritage dates back over 100 years and there is huge excitement around the brand and its ambitions globally.
“Our supporters are rightly proud of the similarly long and prestigious history of our club, and both Celtic and New Balance look forward to an exciting, long and rewarding future collaboration.
“Once again we are pleased to connect with a brand of such quality and stature and we are sure our supporters will warmly welcome New Balance to the Celtic family.”
Richard Wright, General Manager of New Balance Football, said: “We are so excited to be working with Celtic Football Club. The famous green and white hoops are an iconic symbol in football and we can’t wait to collaborate with the club on future ranges of apparel.
“This deal with Celtic will enable New Balance to become synonymous with all that’s great about the Scottish game. We’re dedicated to producing innovative products that the players and fans can wear on the way to creating more cherished memories for this great club.”