Newco goes into full regressive mode


Football clubs find it difficult to maintain a positive brand image that not only helps its commercial imperative, but binds fans ever-closer and attracts new supporters.  There is always some idiot doing something idiotic that neither the club, nor the support as a whole, would even remotely tolerate.

As a consequence, fans across the country sigh at news reports when someone punches a horse, throws a bottle or generally behaves in a manner that defies the struggles their genetic make-up went through to be here today.  Darwin suggested it should not be this way, but here we are.

When a club’s name is associated with some random act of idiocy, a well-known script is followed.  Suspend the culprit and hope it is glossed-over by many, if not, publicly state disapproval while giving the obligatory “tiny minority” sop to the rest of the support, to let them know you have their back, whether it is a tiny minority or not, or even a minority.

Employee-transgressors are almost universally and immediately sacked.  The chef who got drunk and wrote someone on social media that would never be said sober, has supreme-d his last chicken at the club restaurant.

This is harsh, but them’s the rules.  Clubs want to attract everyone in the family, hospitality business and commercial partner spheres.  Negative publicity, however tenuous, has to be curated through the ‘What would Walt (Disney) Do?’ prism.

So when a club diverges from this path, you’re left wondering why?  Why would a club appoint a DUP councillor and Orangeman, inevitably with all of the baggage that world brings, as their public relations manager?

Today’s revelation in the Daily Record, that Newco’s new PR man, David Graham, referring to Celtic Park as “the piggery”, a few days after his “No surrender” video emerged, will surprise no one.  Do not blame a duck for quaking, material like this is inevitably going to seep out.

But why do Newco want to be represented like this?  Why challenge the modern sports business orthodoxy of appealing to families, high-value corporate spend and big ticket commercial deals?  There is a constituency that will always stay loyal to those with values they share, irrespective of football success or general competency in any other area.

They are circling the wagons ahead of a ‘business interruption event’, either that, or they are the stupidest of stupid people who ever made it through 250k years of largely progressive genetic selection.  No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.

Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home.  Most of us will get through this, but all of us need to act for those who might not.

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  1. Philbhoy (from previous article)



    the price of stocks has gone through the floor, the price of stock cubes has gone through the roof!





    the Irish govt/civil service/banks/supermarkets etc have actually played a blinder the past few weeks . UK needs to do the same and appear to be now





    strong message from govt to wfh


    mortgage holiday for 3 months if layed off


    similar to landlords to offset tenants who cant pay rent


    evictions banned


    simpler , across the board job seekers allowance


    asking employers to pay the allowance as wages and claim back from govt (quicker for staff and they stay on the books)


    schools closed early; teachers using Teams, Skype etc


    Oral exams for leaving cert cancelled , 100% mark given



    downside is 150,000 out of work



    Sligo Rovers have layed off everyone because the league isn’t starting

  2. P67 on Covid-19…’Most of us will get through this, but all of us need to act for those who might not’



    Wise words!




  3. LETS ALL DO THE HUDDLE on 20TH MARCH 2020 12:32 PM


    at least my comment was in english and not morse code 😋





    Loving the three new concept strips , hopefully they’re for real .




    Are you a new poster?



    If so are you a………………….only kidding B!



    Hope you are good!

  5. Bhoyjoebelfast on

    Why would a club appoint blah blah blah!!!!


    Because that is what they are.If they could operate the way they operated all those years ago they would no hesitate to do so.Their exclusion of RCs was never questioned by government,media or church level,the team of the establishment.A repulsive entity from turnstile to pitch.Damn them!!!!

  6. Paul 67,



    Thank you for taking the time to give us your fine blog. In these uncertain times , never has it been more needed. Responsible social media is vital.



    As for the huns appointment : It is an unbelievably backward step that will only appeal to dinosaurs or dodo birds.



    HH to all.

  7. Melbourne Mick on

    Hello again all you young rebels.



    Well that’s day one of my self isolation almost over.


    Watched the Lisbon Lions become champions of Europe again


    and still can’t pick the Jobo 7, try again tomorrow.


    Also watched The Road To Seville vid and the battle of Britain


    game against Blackburn, just can’t believe people were writing


    off Henrik as a spent force, what a player and backed up by my


    favourite Englishman big Sutty.


    So many more hun thrashing videos to watch so think i might


    enjoy another few days of this lockdown.


    “How’s that bottle doing honeypie?


    “Is there enough for another?


    H.H . Mick

  8. Iki at 12.38



    Nice one. In these tough times, a load of duck puns just fits the bill perfectly.

  9. It surely blows the myth that the section of their support which identifies with that sort of appointment is a minority.

  10. !!Bada Bing!! on

    Celtic could hire a Sky channel, and put on classic games for us to watch during this period, Sky sports subscriptions cancelled every 2 minutes just now, we could actually make some money here,and use it to help others.

  11. hydroxychioroquine.



    any one know the dosage in mg per day.



    my wife is on it for arthritis. probably a silly question if its on trial.




    Cheers big yin , hope all is well with your good self .


    Hows your golf , I mibbe get a wee game with you out your way later on in the year if your up for it .




    All good mate thanks!



    Last round of golf was the CQN outing in 2018 which I did not finish due to old age!



    However, hope springs eternal and I’ve got your mobile no, so hopefully be in touch soon!

  14. ” No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.”



    This ranks with Ian Archer’s comments of many years ago.

  15. bigrailroadblues on

    Good afternoon all from Govanhill sur la mere. Fine surfing weather on Butterbiggins Road as some eejit has burst a water main. Cue Beach Boys. 🤣




    Look forward to it , we could maybe look in on that aul bugger …… OLDTIM :)))


    Hope your looking after yirsel D.

  17. I wouldn´t want to start a creationist v evolution debate on this grand blog Paul and I agree that the Celtic family has evolved positively down the years but I wouldn´t hold Charles Darwin in any high esteem. Having failed to progress in his medical studies at Edinburgh University after two years, his father sent him to Cambridge University to study theology (no less ) Again he failed to shine academically mainly because he preferred shooting and riding to studying. His adventures on the ship The Beagle deserve closer scrutiny as well. It is also claimed that his so called theory was largely borrowed from the writings of a contemporary of his, Alfred Russel Wallace ( who had no university background either ). I could go on but suffice to say that In terms of the evolution of the Darwin family, Darwin´s last surviving son Leonard, who died in 1943, was a leading eugenicist.

  18. STEPHBHOY67 on 20TH MARCH 2020 12:39 PM



    Totally agree scottish premier league could easily sustain a 14 team league and it would be far better for all.



    Likely result we get more derbies and more competition at top and bottom of the league.



    Every team plays every other team an even number of times home and away top 6, bottom 8.



    Teams facing relegation get a few more games so lose less income as result of not getting into top 6 and have we bit more money should they be relegated.



    Top 6 fight for title and euro places, bottom 8 fight against relegation. Might be nice to reward winner of bottom 8 (winners shield) to keep it interesting for the clubs in 7th, 8th, 9th and 10th position.



    2 teams automatically relegated and the 3rd and 4th bottom enter play off to avoid relegation. Loser plays winner of playoff in championship so evens up chances for championship club, which is not the case at present.



    The status quo is long past its sell by date. The current problems will hopefully bring to head






    More variation for away days too.



    Trips to Inverness CT or Dundee United instead of heading to Motherwell or Livingston 3 times a season.

  19. rimtimtim



    Walked past a building yesterday, still named after Francis Galton.


    Darwin’s cousin.

  20. ‘I wouldn´t want to start a creationist v evolution debate’



    I agree. There’s no debate. Anyone who believes in creationism is an utter buffoon :-)

  21. The Jury retires in the Alex Salmond case, hopefully a stretch in Saughton beginning tonight.

  22. 21-5-79



    i can’t see it, not proven i reckon






    has anyone thought how good the Celtic trackies are going to be by Adidas? I still have an old school blue trackie top for casual wear (modern trackie i use for sport is pretty cool too, but blue)

  23. CONEYBHOY on 20TH MARCH 2020 2:36 PM



    The green & white “Gazelle’s” are raring to go, can’t wait to see some of the gear, although I maybe getting a bit old for these ideas.

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