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Newco goes into full regressive mode

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Football clubs find it difficult to maintain a positive brand image that not only helps its commercial imperative, but binds fans ever-closer and attracts new supporters.  There is always some idiot doing something idiotic that neither the club, nor the support as a whole, would even remotely tolerate.

As a consequence, fans across the country sigh at news reports when someone punches a horse, throws a bottle or generally behaves in a manner that defies the struggles their genetic make-up went through to be here today.  Darwin suggested it should not be this way, but here we are.

When a club’s name is associated with some random act of idiocy, a well-known script is followed.  Suspend the culprit and hope it is glossed-over by many, if not, publicly state disapproval while giving the obligatory “tiny minority” sop to the rest of the support, to let them know you have their back, whether it is a tiny minority or not, or even a minority.

Employee-transgressors are almost universally and immediately sacked.  The chef who got drunk and wrote someone on social media that would never be said sober, has supreme-d his last chicken at the club restaurant.

This is harsh, but them’s the rules.  Clubs want to attract everyone in the family, hospitality business and commercial partner spheres.  Negative publicity, however tenuous, has to be curated through the ‘What would Walt (Disney) Do?’ prism.

So when a club diverges from this path, you’re left wondering why?  Why would a club appoint a DUP councillor and Orangeman, inevitably with all of the baggage that world brings, as their public relations manager?

Today’s revelation in the Daily Record, that Newco’s new PR man, David Graham, referring to Celtic Park as “the piggery”, a few days after his “No surrender” video emerged, will surprise no one.  Do not blame a duck for quaking, material like this is inevitably going to seep out.

But why do Newco want to be represented like this?  Why challenge the modern sports business orthodoxy of appealing to families, high-value corporate spend and big ticket commercial deals?  There is a constituency that will always stay loyal to those with values they share, irrespective of football success or general competency in any other area.

They are circling the wagons ahead of a ‘business interruption event’, either that, or they are the stupidest of stupid people who ever made it through 250k years of largely progressive genetic selection.  No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.

Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home.  Most of us will get through this, but all of us need to act for those who might not.

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  1. “Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home. Most of us will get through this, but all of us need to act for those who might not.”

     

     

    One of your very best Paul, well said.

  2. fairhill bhoy on

    My wife works in the NHS (phlebotomist) she also does the home help(bluebird).

     

    And she’s been told it’s going to get very bad

  3. FAIRHILL BHOY

     

     

    NOOOOOWWWWW……………….

     

     

    Hope you are good and your Dad is great!!!

     

     

    Take care my friend!

  4. We are truly approaching the end days when Maradominic posted not once but twice and I fully understood each of them :O)

  5. FAIRHILL BHOY

     

     

    Sounds good!

     

     

    That could be a fun day!

     

     

    Especially as my handicap is 72!

  6. Interesting that the creationist posts on here coincide with appointment of the mega PR bigot and creationist at Sevco

  7. FAIRHILL BHOY

     

     

    Seriously that would be a fun day.

     

     

    We will keep in touch and hopefully the day will come!!

  8. fourstonecoppi on

    THEWEEGREENMAN on 20TH MARCH 2020 8:49 PM

     

    Told the missus not to panic buy today. I was absolutely raging when I came home from work to find Ryan Kent in my kitchen….

     

     

    Lol

  9. fairhill bhoy on

    PHILBHOY-clubs?so we are actually going to play golf?😉

     

    Whatever 😉🏌️🏌️🏌️🏌️🍀

  10. prestonpans bhoys on

    @8:49 theweegreenman

     

     

    Comment of the day award😂😂👍👏👏👏👏👏

  11. FAIRHILL BHOY…………….

     

     

    …………………..only if I can get the rust off mine!

  12. Ok since my posts are ignored mostly on this site, haven’t even had the decency of asking if I’m a hun 😇 I will ask a question who sung YNWA First, my dad who was the most honest man i have ever met said that we sung it first and nmy uncle who lived about 200 yards from Anfield confirmed this, what do the blog think

  13. fairhill bhoy on

    Marspapa-my apologies ya blouse,I haven’t opened up your link,billy by chance?

     

    🕺🏌️

  14. The Blogger Formerly Known As GM on

    ‘Newco goes in to full regressive mode’.

     

     

    A Klub like no other.

  15. Melbourne Mick on

    Hello again all you young rebels.

     

     

    Day 2 of our lockdown in the Melbourne suburbs.

     

    What to do today?

     

    Read CQN ..check

     

    Read Phil Mc..check

     

    Centinal Celts.. check

     

    And on and on.

     

    Maybe get the ball out, keepy uppy fer keeps you agile.

     

    Then again, might just watch Celtic pummel the huns

     

    again, and i’ve still got booze frae the big boat.

     

    Decisions 8-))

     

    H.H . Mick

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