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You are at:»»Newco goes into full regressive mode

Newco goes into full regressive mode

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By on CQN BLOG & Comments

Football clubs find it difficult to maintain a positive brand image that not only helps its commercial imperative, but binds fans ever-closer and attracts new supporters.  There is always some idiot doing something idiotic that neither the club, nor the support as a whole, would even remotely tolerate.

As a consequence, fans across the country sigh at news reports when someone punches a horse, throws a bottle or generally behaves in a manner that defies the struggles their genetic make-up went through to be here today.  Darwin suggested it should not be this way, but here we are.

When a club’s name is associated with some random act of idiocy, a well-known script is followed.  Suspend the culprit and hope it is glossed-over by many, if not, publicly state disapproval while giving the obligatory “tiny minority” sop to the rest of the support, to let them know you have their back, whether it is a tiny minority or not, or even a minority.

Employee-transgressors are almost universally and immediately sacked.  The chef who got drunk and wrote someone on social media that would never be said sober, has supreme-d his last chicken at the club restaurant.

This is harsh, but them’s the rules.  Clubs want to attract everyone in the family, hospitality business and commercial partner spheres.  Negative publicity, however tenuous, has to be curated through the ‘What would Walt (Disney) Do?’ prism.

So when a club diverges from this path, you’re left wondering why?  Why would a club appoint a DUP councillor and Orangeman, inevitably with all of the baggage that world brings, as their public relations manager?

Today’s revelation in the Daily Record, that Newco’s new PR man, David Graham, referring to Celtic Park as “the piggery”, a few days after his “No surrender” video emerged, will surprise no one.  Do not blame a duck for quaking, material like this is inevitably going to seep out.

But why do Newco want to be represented like this?  Why challenge the modern sports business orthodoxy of appealing to families, high-value corporate spend and big ticket commercial deals?  There is a constituency that will always stay loyal to those with values they share, irrespective of football success or general competency in any other area.

They are circling the wagons ahead of a ‘business interruption event’, either that, or they are the stupidest of stupid people who ever made it through 250k years of largely progressive genetic selection.  No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.

Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home.  Most of us will get through this, but all of us need to act for those who might not.

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  2. Neustadt-Braw on

    CAMUSBHOY on 20TH MARCH 2020 9:26 PM

     

    Ok since my posts are ignored mostly on this site, haven’t even had the decency of asking if I’m a hun 😇 I will ask a question who sung YNWA First, my dad who was the most honest man i have ever met said that we sung it first and nmy uncle who lived about 200 yards from Anfield confirmed this, what do the blog think

     

    ……….

     

    ok are you a relation of a Hun that pished in ACGR .s pram

     

     

    Braw

     

     

    even Leeds have heard that wee song

  5. Tontine Tim on

    NB Everton sung it first, they won the League 62/63 and were a top team at the time while Liverpool finished mid table.

     

     

    Gerry Marsden’s family were Toffees and so it was assumed he was, when he announced he favoured the red side of the city they dropped it and the Kops then adopted it.

  9. Melbourne Mick on

    CAMUSBHOY

     

     

    It’s that never ending question, who sang YNWA first ?

     

    It was always my contention that the song was picked up and sung roughly

     

    at the same time by both supports after the stage show Carousel?

     

    Liverpool had the advantage of Gerry and the Pacemakers as a Mersey band

     

    singing the song.

     

    But the rest of the world identifies it with the wonderful scenes from Celtic

     

    park in full flow.

     

    As regards Man Utd, they and a few other English clubs had a brief flirtation

     

    with it but they are more remembered for rustling sweety papers.

     

    Anyhows, what kind of hun are you, ugly, handsome, or hurtin? lol.

     

    H.H . Mick

  10. Turkeybhoy on

    Enjoyed a wee 20 minutes there catching up with Phil’s posts over the last few days.

     

    Reading the court reporter at the Salmond trial on JJs site,it seems a guilty verdict will not be forthcoming.

  11. Neustadt-Braw on

    TONTINE TIM on 20TH MARCH 2020 9:59 PM

     

    NB Everton sung it first, they won the League 62/63 and were a top team at the time while Liverpool finished mid table.

     

     

     

     

     

     

    Gerry Marsden’s family were Toffees and so it was assumed he was, when he announced he favoured the red side of the city they dropped it and the Kops then adopted it.

     

     

     

    smiley it is a braw braw song whosoever blasted it oot first thing

     

     

     

    but a Leeds visit was fundamental …

     

     

     

    Braw

  14. the_huddle on

    I’ll be hung for this but I find it a bit of a dirge these days, it’s lost its magic for me, we need the brain(music) trust to rework it

  15. Neustadt-Braw on

    btw ….Tontine Tim …you and Melbourne Mick…..

     

     

    should be writing stuff doon ….

     

     

    smiley and no just here hahahaha thing

     

     

    Braw

     

     

    we need you auldies ….etc etc etc

  20. bankiebhoy1 on

    No links to the tawdry tabloid…….. “John”……………

     

     

    *cough*

     

     

    No place for Tims ( genuinely)………

     

     

    ;)

     

     

    :0

     

     

    Its only referred to by huns.

  21. Melbourne Mick on

    CAMUSBHOY

     

     

    Meant to say, sometimes being ignored is an advantage, especially

     

    in my case when i read back the next morning after a night on the

     

    rid biddy, lol.

     

    H.H . Mick

  24. petec on

    My Niece posted something very scarey about Lewisham hospital on the family WhatsApp.

     

     

    Everyone needs to realise the seriousness of this virus and its catastrophic potential.

     

     

    Everyone who can’t help against the virus and its effects should have been locked down collectively at the same time last week for 1 month at least.

  27. Big G on

    A battle to keep our parents alive, sorry I don’t see it , just a load of selfish people looking after number 1, take care all those 60’s good time kids 🙏

  29. petec on

    Superb idea on CQN to just allow baskets and ban the trolleys. Simplistic but Genius.

     

     

    I hope it gets implemented by the supermarkets.👍

  36. Neustadt-Braw on

    pubs and clubs etc closed down …einmallig ….in the land of bier…

     

     

     

    darf ich Braw signieren

     

     

    thank you Greenpinata …

     

     

     

    Braw

  37. Dbhoy on

    The person who makes it doesn’t need it.

     

     

    The person who buys it doesn’t use it.

     

     

    The person who uses it doesn’t know what it is.

     

     

    What is it?

     

     

    HH

  38. Gutenberg on

    Gordybhoy64

     

    Great song mate. Seen them so many times and hope they do another tour.

     

    Cheers, Gutenberg

  40. petec on

    Yo Gordy,

     

     

    I’m sorry, I’m no making my donations lately. 🤓

     

     

    The bookies are losing for once, no offence to you bro. Respect only.

  41. Saint Stivs on

    DBHOY on 20TH MARCH 2020 11:17 PM

     

    The person who makes it doesn’t need it.

     

     

     

     

     

     

    The person who buys it doesn’t use it.

     

     

     

     

     

     

    The person who uses it doesn’t know what it is.

     

     

     

     

     

     

    What is it?

     

     

     

     

     

     

    HH

     

     

    ——————-

     

     

    club deck debenture seats at the edwardian toilet block ?

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