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Newco goes into full regressive mode

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By on CQN BLOG & Comments

Football clubs find it difficult to maintain a positive brand image that not only helps its commercial imperative, but binds fans ever-closer and attracts new supporters.  There is always some idiot doing something idiotic that neither the club, nor the support as a whole, would even remotely tolerate.

As a consequence, fans across the country sigh at news reports when someone punches a horse, throws a bottle or generally behaves in a manner that defies the struggles their genetic make-up went through to be here today.  Darwin suggested it should not be this way, but here we are.

When a club’s name is associated with some random act of idiocy, a well-known script is followed.  Suspend the culprit and hope it is glossed-over by many, if not, publicly state disapproval while giving the obligatory “tiny minority” sop to the rest of the support, to let them know you have their back, whether it is a tiny minority or not, or even a minority.

Employee-transgressors are almost universally and immediately sacked.  The chef who got drunk and wrote someone on social media that would never be said sober, has supreme-d his last chicken at the club restaurant.

This is harsh, but them’s the rules.  Clubs want to attract everyone in the family, hospitality business and commercial partner spheres.  Negative publicity, however tenuous, has to be curated through the ‘What would Walt (Disney) Do?’ prism.

So when a club diverges from this path, you’re left wondering why?  Why would a club appoint a DUP councillor and Orangeman, inevitably with all of the baggage that world brings, as their public relations manager?

Today’s revelation in the Daily Record, that Newco’s new PR man, David Graham, referring to Celtic Park as “the piggery”, a few days after his “No surrender” video emerged, will surprise no one.  Do not blame a duck for quaking, material like this is inevitably going to seep out.

But why do Newco want to be represented like this?  Why challenge the modern sports business orthodoxy of appealing to families, high-value corporate spend and big ticket commercial deals?  There is a constituency that will always stay loyal to those with values they share, irrespective of football success or general competency in any other area.

They are circling the wagons ahead of a ‘business interruption event’, either that, or they are the stupidest of stupid people who ever made it through 250k years of largely progressive genetic selection.  No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.

Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home.  Most of us will get through this, but all of us need to act for those who might not.

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  1. ernie lynch on

    For anyone who is interested the OU is running a free online course on Covid 19, starting Monday.

     

     

    There’s no commitment involved and engagement with the course can be as active or passive as you chose.

     

     

     

     

     

     

     

     

     

    ‘COVID-19: Tackling the Novel Coronavirus

     

    What is COVID-19 and how might the outbreak affect you? Find out more about coronavirus and explore its worldwide implications.’

     

     

    https://www.futurelearn.com/courses/covid19-novel-coronavirus

  3. John1314mac on

    We support a truly special football club!

     

     

    2 of the super rich from Murdoch’s EPL can only muster up half of what Celtic donated

  4. CamusBhoy on

    South of Tunis, thanks for taking the time to answer. Gives me some more insight and makes me wonder why we appear to be taking so long to take measures in the UK

  8. ernie lynch on

    CamusBhoy on 21st March 2020 11:06 am

     

    South of Tunis, thanks for taking the time to answer. Gives me some more insight and makes me wonder why we appear to be taking so long to take measures in the UK’

     

     

    ###

     

     

    My guess is 1. they wanted to minimise the economic impact and gave far too much weight to this consideration and 2. they are committed free marketeers who believe that competition and individualism are the answer to everything. The idea that collectivism, cooperative action and state intervention might not only be beneficial but absolutely essential was just too much for them.

  10. David66 on

    Ernie the pre loaded trolley is also a good idea.

     

    I suppose different size family units require different items but I think we probably are at a point were Lockdown is days away in the UK and basic supply’s for 5-7 days would be a good start. Then it’s cueing outside shoos with police or Army present… FFS I’m thinking about this to much… Sorry guys.

     

     

    But Ignore this at our peril, fail to prepare, prepare to fail.

     

     

    HH

     

     

    D. :)

  12. Ave! Ave! on

    For many months, I have prayed and prayed, wept on many occasions at the never ending home detention my daughter is enduring due to the conspired fates, lost all her friends, no job, no real prospects of getting one, it breaks my heart to see this endless torture.

     

     

    Little did I reckon with God’s ability to answer prayers in an unexpected way.

     

    I had never considered the possibility that the whole world might be consigned to the same fate.

     

    As they say, God works in mysterious ways. Who knows what twists are still to come?

  13. CamusBhoy on

    Ernie, agree with your reasoning

     

     

    My biggest concern is for my 4 year old, he asked me this morning if we could go for a walk in the woods as the trees don’t have the virus.

  16. Gene on

    Good morning from a bright North Staffordshire. Just had a notice that our church is open for private prayer for an hour Sun, Tue, Thur and Saturday. Instructions to spread out. 🙏

  19. petec on

    ernie 1113, I’ll keep my individual thoughts private about the World in general, for now.

     

     

    Yer alright IMO, Ornothologists are just so considerate.

  21. petec on

    Pray for Every Leader of people. Not a good gig to have right now.

     

     

    Pray to the Almighty they make Good decisions.

     

     

    Tribulations?

     

     

    All the hallmarks are there.

     

     

    Preach The Word like never before.

     

    Charlie Mulgrew really pissed me off.

  24. petec on

    He had the Prodigal Son song but undermined Ronny D.

     

     

    Everything happens for a reason i know, Shut up and respect Celtic and every employee, even the Manager.

     

     

    Celtic tried something different. Ronny done his best and will be rembembered fondly by yours truly.

  27. Gene on

    Son asks father ” why is my sister called Paris” ” because she was conceived in Paris ”

     

    ” Thanks dad”

     

    “No problem Quarantine”

  30. John1314mac on

    My guess is 1. they wanted to minimise the economic impact and gave far too much weight to this consideration and 2. they are committed free marketeers who believe that competition and individualism are the answer to everything. The idea that collectivism, cooperative action and state intervention might not only be beneficial but absolutely essential was just too much for them.

     

     

    Spot on!

  32. sean thornton on

    Petec.

     

     

    Admire yer faith mate.

     

    Comforting at this sad time.

     

    Just wishing everyone a safe passage through all this.

     

    Big jimmy.

     

    Take care bud.

     

    We’ve never met!, but yer one poster i never scroll by!.

     

     

    Hail Hail ALL ☘☘☘☘☘☘☘☘🇮🇪

  33. Park Road 67 on

    MELBOURNEMICK

     

    Hi Mick hope you enjoyed your cruise and you and family are all safe and well , good luck with the hun hunting HH !!

  34. petec on

    Come on ye Bhoys Green.

     

     

    Unprecedented times call for Englebert Humperdink, if he isnae aboot the return of philvisreturns is essential.

  35. John1314mac on

    Big manky butchers apron clickbait add in the middle of the comments..

     

     

    Wtf?

     

     

    We love youuuuu, arry! 😠

  36. petec on

    Sean Thornton,

     

     

    We are all rendered useless right now. Haud on a wee momentinho. The New Testemant. Wow what an audio book. Allow it fam..

     

     

    Stormzy.csc

  37. Melbourne Mick on

    PARK ROAD 67

     

     

    Can’t do any hunting, as i’m in quarantine, Oz health ordered

     

    us into a two week lockdown when we arrived back.

     

    But no worries, as GENE pointed out, never to old to have a

     

    bit of fun at home 8-))

     

    As far as the cruise was, great, and even got our money back

     

    so fair play to Princess cruises when they cut it short, so as big

     

    Arnie said ” we’ll be back ” whenever and if possible.

     

    Hope you and your family are all well, hope this horrible thing

     

    terrorising the world ends soon and we can all socialise as before.

     

    H.H . Mick

  40. Gene on

    Mick

     

    See they’ve been clearing the beaches in Aus, as apparently the bathers aren’t keeping a safe distance.

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