Football is one of those businesses that people from outside the industry think they see easy inefficiencies to exploit. Then, after taking control of a club, they realise the complexities, before becoming Poster Boys for bad stewardship.
Aberdeen chairman Dave Cormack had a stellar career in industry before joining the board in 2017, then becoming chairman three years ago. A year later, he sacked Derek McInnes, the most successful manager the club has had in over 30 years. Stephen Glass followed but was sacked 11 months ago after a Scottish Cup defeat to Motherwell. Now Cormack has the indignity of a Scottish Cup defeat to Darvel to contend with.
On paper, Cormack was perfect for Aberdeen and Jim Goodwin was a perfect managerial appointment, but both men have, so far, failed. Football is unlike any other business, or at least, quite unlike the software industry which Cormack excelled in.
He should be wary of the easy fix, there isn’t one. There are a million things a crisis football club can do to make things worse and very few to kick-start a recovery. Getting a reputation for sacking managers every year is one of the nailed-on things that will make the situation worse. If Jim Goodwin is prepared to hang in there, Cormack should let him finish the season and take stock then.