Premier League TV deal, Brexit

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It is small compensation that the FA Premier League TV deal for 2019-2022, announced yesterday, wasn’t another 71% increase, like the last time. With two of the smaller packages still to be decided, this contract is roughly comparable with the current deal.

The encouraging sign, for those of us with our noses pressed against the window, is that Sky, who won four of the five packages awarded so far, reduced their price per game to £9.3m, down from £10.8m, committing a total of £3.579bn over three years.

BT, who paid less per game for the current deal than Sky, upped their price for their one successful package to £9.22m per game from £7.6m, committing a total of £885m.

The remaining two packages are to broadcast the entire league programme across two match days each, three of which will be midweek and one bank holiday fixture list. The Premier League hope to entice additional competition from Amazon and Facebook into this space, but it is far from certain these rights will attract significant value. Will 10 games broadcast simultaneously attract significantly more armchair fans than one major game? I’m not convinced.

My expectation is for the final domestic rights figure to slightly underperform the current deal. What the Premier League has in its favour is the value of the pound compared to the euro, dollar and pretty much any other currency of note.

Since the last international rights were agreed, the pound depreciated following the Brexit vote, so foreign TV companies get far more £s for their domestic currency. While this will support GBP denominated TV revenues, it could mask a softening of the underlying value.

It should be noted that Celtic also ‘win’ from the flag waving act of economic illiteracy that is Brexit, due to their Champions League euro denominated remits. One small ray of sunshine in a very overcast ‘sky’.

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306 Comments

  1. prestonpans bhoys on

    Gene,

     

     

    Didn’t see the Liam story, I only peruse Smsm when bored stiff, or In today’s case sought refuge in a pub since the weather in Lakeland was brutal today !

  2. The hands cant hit what the eyes cant see on

    @AULDHEID on 14TH FEBRUARY 2018 6:28 PM

     

     

    “£10m is the headline figure. The point of the article is that spend above say the £4m on Ntcham up to £10m does not mean getting a better quality player than we have.”

     

     

    I don’t understand this rationale when applied outwith England. I agree, in England prices are over inflated and you get very poor bang for your buck however that does not apply to the rest of Europe. This is the point I’m trying to make. Case and point:

     

     

    “Bayern Munich signed French midfielder Corentin Tolisso for a Bundesliga-record of at least €41.5-million from Lyon on Wednesday.” [June 2017]

     

     

    “Everton have completed the club-record signing of midfielder Gylfi Sigurdsson from Swansea City for a fee believed to be about £45m.”

     

     

    Bayern Munich a team reaching the later stages of competition of the CL each year (having already won it on 5 occasions), going for 7 league titles in a row and having the 4th largest revenue in European football, have a smaller record transfer fee than Everton.

     

     

    This argument that £10m gets an average player only applies to England. Its a straw man argument against spending money. No one advocates £10m players.

     

     

    As for Edouard, we have taken a player on loan from the highest spending club in the world. His figure is inflated for that very reason. I don’t anticipate that we will sign him.

     

     

    One other point: Ntcham is not representative of our typical purchase, he is an exception- we have only breached the £2m mark on three players under Rodgers: Ntcham, Sinclair (who has handsomely rewarded us for our investment) and Kouassi. I would be more than happy to settle for our average transfer fee to approach that of Ntcham’s than for us to spend £10m on a one off purchase.

  3. Make no mistake even with our recent form Zenit will be more than happy to leave CP tomorrow night with a draw or scoring and losing by the odd goal. Either way we will have something to play for when we go to Russia next week. Hh

  4. prestonpans bhoys on

    Gene,

     

     

    Even the dug looked pished off with this mornings walk, everything hit us at 11:30, didn’t stop folk going on the boats however!

  5. gene although i love you to bits, i had to appoligise only about the stick it where the sun dont shine ,yes we are talking again feckin hell it cost me a bunch of red roses and a box of milk tray im feckin skint.hh.

  6. embramike says ” Yer team’s deid…Beat it!” on

    William Hill Scottish Cup quarter-final tie against Morton has been confirmed as

     

    Saturday 3 March

     

    live by Sky Sports.

     

    Kick-off 12.30pm.

  7. prestonpans bhoys on

    Just noticed that James Forrest has a excellent blog on this one, time for the Real game now…..

  8. Gene & Prestopans Bhoys

     

    Thanks. Stoilov is a decent man. I read and watched few interviews with him and he never ever said bad word about anyone or anything. I checked their websites (Kazakhstan) from this week and he gave only one short interview for the official website.

     

    What I can do is use my Russian language, leave question on their website and ask Stoilov the question if he spoke with DR? I can tell them the story.

  9. I mean,Celtic is much too soft with these stories. That would not happened with Legia, I think.

     

    I know that The Daily Record lied.

  10. Obvs…….thurs a coupla “kerektur(s)” huvin’ a rest an’ turnaboot..

     

    ……….*cough*………..

     

     

    …The backstory is going to be beltin’………..

  11. Regarding Astana

     

    Imagine Sporting Lisbon playing against them on Thursday in temperature -25C. No a joke.

  12. HEN1RIK @ 6.29

     

     

    I was at a seminar in Glasgow last week where Duncan Fraser was a key speaker.

     

     

    Very early on in his speech he referred to “when we lost a club from the South West of Glasgow ”

     

     

    Cue a mix of gasps and muffled sniggering from the audience.

     

     

    He only used the word “Rangers ” once amongst many references to them.

  13. Taxis for my excuse matrix breaking professionals have been seized at border control. Brexiteers saying, no black people, no Arabs (terrorist extremists), no Eastern European (benefit scrounges) and no Irish allowed.

     

     

    I tried matrix excuse ridden numpties. I tried! Sorry.

     

     

    MWD

  14. prestonpans bhoys on

    zbyszek, @7:54

     

     

    Good man, asked him that question, would bet he’s never heard of the DR.

     

     

    Real v PSG is a good one btw

  15. mike in toronto on

    I think Kevin deBruyne might be the best player this year … but if there is a more fun player to watch that Mo Salah of Liverpool, I cant think of him….

  16. Dallas Dallas where the heck is Dallas on

    Celtic by numbers, thanks for your earlier post about Odsonne Edouard. Another great read .

     

     

    I hope Odsonne starts or at least gets half an hour tomorrow night . I still think he should have played from the start against Killie .

     

     

    Zenit will will be a hard task tomorrow but if they play the same way in each game , hopefully our management team have a game plan in place.

     

     

    As well as still waiting for a public apology to Neil, going back ten years earlier , they still have not investigated and caught their fans who hit Rab Douglas with coins despite making a big announcement that they would get the culprits.

  17. i'vehadtochangemyname on

    really looking forward to tomorrow

     

    feel the EL is where we’re at

     

    no chance we can compete in the moneyball cup so we can have a good go at this one – not sure how it’ll go, the team which go us here isn’t the team which is here right now

     

    but, it’s a big chance for the bhoys to step up

  18. mike in toronto on

    some great players in the psg real game… but what a bunch of moaning divers …. every half tackle is met with arms flailing and complaining … and even amongst this bunch of supremely talented prima donnas … neymar stands out … both for talent and for being such a whiner