Price fixing and commercial competency

214

Getting full retail price for your replica match shirts changes the profitability of your merchandise significantly.  When Celtic sell a shirt through their retail outlets, they buy that shirt from through the manufacturer’s distribution on similar terms to any other retailer.  An item with a full retail price of £60 will have a gross markup of around £10.

If the discount retailers have access to the merchandise, they need to cut into that margin to drive business to their stores (online or otherwise), so will make do with a £5 markup.  If you are a consumer, the difference between an item at £55 or the same item at £60 is very little, but if you are a club retail operation, that 100% increase in gross markup, could see your net margin increase by around 300%.

If you are a club and want to protect your margin – all clubs do, this is not a bad thing – an exclusive deal with one retailer is the road to travel.  This is legal.  If you permit only two retailers access to your merchandise, they will either compete or have to illegally collude to fix prices.

This morning’s news that Newco and two retailers face charges of illegal price fixing is more a sign of commercial competency than a club exploiting its own fan base.  They are inexperienced and perennial underachievers compared to Celtic’s commercial team.  I’m less exercised on the desire to get an extra £5 for your shirts, they all want this, for the reasons outlined above.

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  1. IniquitousIV on

    BIGRAILROADBLUES

     

     

    “I imagined the Clyde in Victorian times.”

     

    ———————————-

     

     

    https://youtu.be/pzGJgad263E

     

     

    Colourized, but still brilliant. Wonder where all these horses were stabled on the south side of the river?

  2. IniquitousIV on

    BIGRAILROADBLUES

     

     

    “I imagined the Clyde in Victorian times.”-

     

    ———————————-

     

     

    https://youtu.be/pzGJgad263E

     

     

    Colourized, but still brilliant. Wonder where all these horses were stabled on the south side of the river?

  3. IniquitousIV on

    Brilliant run by Martin Boyle to the byline passes to Irvine who hits it first time into the net.

  4. BRRB

     

     

    Every time i go to a Hampden game , i walk back through the gorbals and do the suspension bridge for old times sake

     

     

    We used to leave Fury Murrys , slide over the frozen bridge, eat at Change at Jamaica and grab a taxi home.

  5. IniquitousIV on

    Germans have Goretzka, Gnabry, Werner and Gnabry on the bench as up front replacement. Strength in depth.

  6. prestonpans bhoys on

    ERNIE LYNCH on 7TH JUNE 2022 4:11 PM

     

     

    Through you were joking there but in this mad world……..

  7. bigrailroadblues on

    Iniquitousiv, great photos. The horses were stabled at Port Eglinton I think. Kilbirnie Street now.

  8. INIQUITOUSIV on 7TH JUNE 2022 8:09 PM

     

    BIGRAILROADBLUES

     

     

     

     

     

     

    “I imagined the Clyde in Victorian times.”

     

     

     

     

    ———————————-

     

     

     

     

     

     

    https://youtu.be/pzGJgad263E

     

     

     

     

     

     

    Colourized, but still brilliant. Wonder where all these horses were stabled on the south side of the river?

     

     

    ===================================================

     

     

    Brilliant footage, loved the image at around 1.46 in of guy having, what appears to be

     

    a right good howk up his nose :)

     

     

    Brian

  9. fergusslayedtheblues on

    Could have sworn I saw airfield, Davis and McGregor on their way to training in that old glasgow footage

     

    HH

  10. IniquitousIV on

    Watching these two teams, I think the Peruvians may be feeling reasonably good about their chances at the weekend.

     

     

    Maclaren on for Goodwin for OZ.

  11. IniquitousIV on

    UAE Look as if they are settling for extra time, unless they can get a fast break.

     

    Corner to OZ. C’Mon the Ozzies!

     

    WHAT A GOAL,

     

     

    2-1=OZ

  12. IniquitousIV on

    That shoukd be Hrustic ( from Eintracht ).

     

    I’d like to see Rogic at the Finals.

     

    If he plays well, we could get a big fee for him.

     

    Oh! Wait!

  13. Watching the Engerlundshire game.Entertaining,but a good feeling that no matter how easy a group they are in,no chance of winning TWC.Nor Germany.

  14. IniquitousIV on

    5 minutes to go. Ozzies in crowd looking nervous. Peru due up in 6 days for all the marbles if they get through.

  15. IniquitousIV on

    Ozzies doing good job of playing out time. Second half has been a humdinger after drab first half.

  16. Susie Dent

     

    @susie_dent

     

    · 2h

     

    Word of the day is ‘struthonian’ (1960s): one who ignores unwelcome facts and buries their head in the sand. From the Latin ‘struthio’, ‘ostrich’.

  17. IniquitousIV on

    Leckie on for Hrustic.

     

     

    The pace of this game may have been too much for big Tam, had he been available. Oz players got little time on the ball, but handled it well.

  18. SFTBs,on Barkas,

     

    He was the top keeper in Greece when we signed him.37 Caps.The Greek press named him the wall.Something like 38 games,20 clean sheets.

     

    Not too much of a wonder why we went for him.

     

    What happened,is and will remain a mystery,but nothing wrong with buying him.

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