Footballers typically hit their testimonial year well after their peak, but this is arguably Scott Brown’s best season of his 11 in a Celtic jersey. His Supporters’ and Players’ Player of the Year awards, which he received last night, were a formality. We all knew the captain would collect both prizes.
The first thing Brendan Rodgers did when he met the media on his appointment was to cite Scott as the most important player at the club. Brendan knew what he could get out of the captain and understood the importance of setting his expectations out early.
Scott will be 33 in June. One day we will discuss succession, but with his form and fitness at their best ever, that time could be a several years away.
Party plans were pooped on Saturday but at least Newco won yesterday, doing us a favour by ensuring that we can take the title by our own actions on Sunday, and not potentially while watching Aberdeen and Hearts on Friday night.
Normally I would tell you that the cup final is far more important than Sunday’s league game, but I want to win the league this weekend. A lot.
No more mistakes, Celtic.
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Yes, ole clever clogs Malor Bhoy got it as well.
I’m thinkin’ a lot about ole Pabbers this week; he’d give you the shirt off his back but the way he was wired you wouldn’t ask him to look after an ole box of gelignite.
DBBIA/WagesofFearCSC
The Banter Years
I never known such a furore over kits. I have no idea how many we sell, but I reckon we sold pretty much the same units, year in year out ,f or past 20 years – Seville season apart. As such, our contracts will ahve a maximum value with unrealistic add on that are only evet reached in those once in a generation season like 2003.
Now , I’m the entirely wrong demographic for NB for replica kits, but have to say their running gear is superb and if you watched the London and Boston Marathons over past weeks, their brand was everywhere.
FWIW I think this seasons home is the best recent kit as was the 40th anniversay top in 2007/08. Otherwise give me an 1985 top!
NB one of the biggest brands in Japan, every second person in Japan wears their shoes, currently the trendiest shoe on the block in Basel with Onitsuka..
The idea that NB would drop us because we lost in Europe is the view from the goldfish bowl in my opinion or just another string to the negative violin that plays constantly on here…
Ole real’ Cellick Tap
If some of you guys have been to the US recently, you will see NB and Under Armour are making inroads, to challenge Nike and Adidas, huge increases in sales over last few years.I think the NB deal is the best we have ever had, can’t do better than that.HH
Just in from the Jiggin
Long Sleeves CSC
Starry Plough…..
“View from the Gold fish bowl ” ,, very apt expression for this site Starry, seems as though the same people are on every 30 secs or so with the same negative thoughts..
???….
H.H
New Balance deal is larger than last Nike deal (£30m v £25m over 5 years). New Balance is a huge brand in Asia and the US and is growing again in Europe. In the last year I’ve been in New Balance shops in Lisbon, Madrid and Milan, all of them had the latest Celtic tops for sale (along with Liverpool, Porto and Seville).
GARY67
Add Istanbul and Tokyo to your list featuring the latest Celtic tops in their shops…
BSR- Great photo.
DBBIA
My “Deep Throat” at the Gazebo has assured me that NB will be focusing on the oul’ Green Fingered Tims with a limited edition, Lisbon Lions kneeler-cum-weeder,……….the whole thing comes with a specially made soil scoop in the shape of the Big Cup……….tastefully done, natch.
……the price????
£19.67………..Hurry, hurry……….
HH.
Looks like the ole attendance was the approved 26,000….
The Celtic Ball – doesn’t shrink?
Bankie Bhoy -a bargain, especially with the ole B and Q diamond club discount.
Tops .?
Recall the Mayor of Taormina opining that maybe one of the few good things about Brexit would be the possibility that people like him could ban ” obese middle aged Brits in football shirts ” . . ” Some of them can’t see their toes , far less touch them “. .
Heading to Milan on Friday . Me and the mad mental Old Inter codger .We’re going to Inter v Rubentus on Saturday night . I’ll take a large supply of paper tissues to dry up his tears if Inter don’t win . His hatred for Rubentus is wowee strong !.
Warm and sunny -way down south –
Dry Up Your Tears –
https://youtu.be/vhu6A79mZzs
Gents,
For information: NB turnover $4.5 B
Nike turnover $34.35 B.
HH.
It’s just come tae me………
Perfect slogan for New Balance……..
” Jist Dae Thum”
Ernie…,
The second seriously senior British ex-military to question the Douma intelligence sources and identifies them as non neutral, its all looking like a war crime you supported.
https://www.youtube.com/watch?v=foj29LIXpy4
GARY67 on 24TH APRIL 2018 9:37 AM
New Balance deal is larger than last Nike deal (£30m v £25m over 5 years). New Balance is a huge brand in Asia and the US and is growing again in Europe. In the last year I’ve been in New Balance shops in Lisbon, Madrid and Milan, all of them had the latest Celtic tops for sale (along with Liverpool, Porto and Seville).
—————————————————————————————————————————————-
See this is where the corporate bullshit kicks in. Nike replaced Umbro in 2004 with a deal worth basic £25m. deal for five years plus add-ons depending on shirt sales and progress in Europe. They then followed that up with another £25m. plus deal.
The NB deal is “thought to be worth £30 million over 5 years” with no indication what proportion of this is up-front money and how much is contingent on other variable factors like sales and success in Europe. No-one except those on the inside can be certain that the NB deal is worth more than the Nike deal. Given the vagueness of the language regarding the NB deal, I suspect it’d probably less unless of course we win the CL then it will be stratospheric.
All I am asking is we don’t fall into the same trap as the Sevvies and believe everything we read in the media or even coining out of our own PR department.
“……’mon The Noo Balllince! “
Hope we hump an’ humble the oul’ hummel’d-up huns…!
HH
Admiral Sir Alan West .
My addled ole bonce remembers him denying an extra marital with the brunette one from Abba .
Maybe all the nice girls do love a sailor
https://youtu.be/xFrGuyw1V8s.
Went to see them at the Apollo – Grrreat !
It’s a little-known FACT……………….. that Mr Chuck Norris………
……has a preferred brand of footwear…or “sneakers”………..
….as he calls them…..
You guessed it……….New Balance!
…some say his first roundhouse kick was delivered courtesy of these Bostonian brammers….
Putting Dry Up Your Tears back on its shelf and remember there’s also this –
Bold One / Clint Eastwood -1978
https://youtu.be/QOZkXk4P6kA
All this talk about top deals
Can I just say best thing out of Celtic shop in recent years was
Lisbon Lions Cider that my kids bought me
: > )
Fitba footwear ? –
Last time I went to see struggling to get out of Serie B Palermo the maddest of the mad mental Ultra crews were wearing Prada trainers. 490 euros a pop -a lot less if you buy them from the mafia chaps who hijack the transport . ( very Sopranos )
The original Dry Up your Tears —
https://youtu.be/C9L64eZk3T8
Off oot ——– got the garden to do
Pollice verde CSC -way down south
M6BHOY on 24TH APRIL 2018 10:09 AM
Given that we produce fairly detailed annual accounts which are actually audited, it’s prity easy to make accurate assumptions about revenue streams such as merchandising.
Some balance to the New Balance argument required…
£56 furra polyester t-shirt wae a dafty bet bookies oan it, naw thanks.
Nicely done The New Ole Hoops
New Balance Classic Celtic Socks CSC
Apologies Paul67 if this isn’t allowed please let me know
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Little Alfie Evans
Our Lady of Good aid pray for him
Padre Pio pray for him
Little Flower pray for him
All you Holy Angels and saints pray for him
Lord Jesus take him in your arms.
Reminds me of my past
EDDIEINKIRKMICHAEL on 24TH APRIL 2018 10:55 AM
M6BHOY on 24TH APRIL 2018 10:09 AM
And as if by magic :-)
Merchandise Turnover per accounts
2018 10.6m (6mths)
2017 16.4m
2016 12.6m
2015 11.7m
2014 13.5m
2013 15.0m
HH
CRC
new article posted.