Sky deal likely to fall if next season is delayed

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While it is possible for Sky to broadcast their annual allotment of 48 SPFL games into a truncated period, i.e. October 2020 to May 2021, doing so would unravel the contract.  Under the current deal, negotiated while the world still had a largely functioning economy, Sky agreed to pay £666k (insert your own joke) for each live game for the next five years.

This money reflects the value Sky put on the audience and subsequent advertisers it expected to attract.  As we have touched on before, just about every asset class is worth less than it was before the crisis, which includes current and anticipated advertising revenues.  The size of our economy will be less going forward, which will correlate with advertising spend.

As we know to our cost, Sky pay enough money to choose when games are broadcast.  They are reluctant to put Scottish games on while they simultaneously broadcast games from England.  This splits their football audience and lowers the value of the product.

As it stands, there is probably no more than a 50% chance SPFL football can start season 2020-21 on time behind closed doors.  There is significantly less chance of ticket income that early in the season.  All of this makes next season’s Sky TV deal an absolute must for dozens of clubs across the four leagues.

For those in the bottom two leagues, £1k – £2k per week might be the difference between remaining in business in a semi-professional capacity or going bust.  The £3k – £10k per week available to Championship clubs is likely to be enough for a few of them to keep their heads off the chopping block for a few painful months.

Clubs in the top flight each receive over £20k per week.  That will make little difference to the likes of Hearts, where overheads are significantly higher, but it will go a long way at Hamilton and Ross County.

There is an oddity about football TV deals, they contain non-disclosure clauses.  No one outside of the SPFL board is supposed to know what the terms are, outside of a few agreed facts (usually just the fee and term).  The board cannot openly share details with member clubs, board members are not supposed to discuss the terms with others at their own club.

It is, therefore, likely that some clubs were unaware of the consequences they voted for when they voted against the SPFL’s resolution.  The League’s executives are legally unable to articulate the dangers, although I am sure they hope indiscrete leaks serve to do the job for them.  I suspect that may have happened to give Dundee pause for thought on Friday night.

If reports that Dundee are set to change their vote to Yes, the game here remains solvent in theory only for a while yet, but I’m not convinced it will make any difference to the final picture.  The short list of Third Lanark, Airdrieonians, Gretna and Rangers is set to become a lot longer.

Wasn’t it great to hear Kelty Hearts manager Barry Ferguson say, “we’ll take it”, when the Lowland League ended the campaign and made them champions?  None of this ‘null and void’ nonsense for Barry!

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283 Comments

  1. macjay1 for Neil Lennon on

    Lads.

     

    Celtic are just quietly biding their time.

     

    Speaking softly and carrying a big financial stick.

  2. Re the SPFL Vote..

     

    If my arithmetic is correct the “28 Days” does not exist anymore, as its now Wednesday morn…some 5 days later from when the Clubs were given to cast their vote ( Friday 10th April).

     

    With Dundee holding things up ( which maybe they are entitled to do ?)…is the remaining 23 Days a Ticking Time Bomb for many Clubs, including The Huns ?

     

    Without me knowing for sure…is the remaining 23 Days ( or 24 including today) gonna be too late for the Huns financially…maybe they KNOW that they cant NOT afford to wait that long, and will be Busted before THAT Time Scale expires, and each and every day…is Countdown to the 2nd Rangers demise…

     

    Between this possibility and the Lock Down etc ….the Huns MUST be in a real sweat ?

     

    Oh I do hope so…

     

    Oh my Days !

     

    HH

  3. DAVID66 on 15TH APRIL 2020 8:28 AM

     

    Good morning CQN from another beautiful sunny day in the Garngad

     

     

     

     

     

     

    Anyone else getting ants in their Hoose?? Feckin wee Hun ant bar stewards and the reason I know they are Huns is they run away when confronted😂

     

     

     

     

     

     

    No prizes. No prize cash. Simples

     

    ……………..

     

    Sorry DAVID66…You are NOT allowed Ants in your hoose at this time cos of COVID-19…….Same Ruling applies to Uncles, Nephews etc…

     

    LOL

     

    Hope you and the good lady are well ?

     

    HH Mate.

  4. Big Jimmy – 😂, we are all good, going out for a wee 40 min walk shortly.

     

     

    Remember if you need anything mail me, probably Saturday this week.

     

     

    D. :)

  5. DAVID66…

     

    Enjoy your walk.

     

    Cheers mate…as long as Tesco dont let me down Tomorrow with the arranged delivery, I will be okay for food etc til later NEXT Week.

     

    I am forever grateful to you both.

     

     

    This is now 27 Days of self isolation….When do the Pubs open…what year ?

     

    HH

  6. Big Jimmy – When do pubs open? I think a lot of them will not re open, this will be a big financial hit on a lot of them as well.

     

     

    As I told you the other day we tend to drink in what was formerly The Lee now the Howgait and its part of the McClay inn group, hopefully it will be ok, but a lot of independently owned pubs might never open their doors again.

     

     

    They were also saying that pubs and restaurants will be one of the last to open.😒😒😒

     

     

    HH

     

     

    D. :)

  7. FAVOURITE UNCLE on

    BIG JIMMY on 15TH APRIL 2020 8:55 AM

     

     

    Hi pal I think with your health issues you are entitled to free food from the government.A relative of mine has already had 2 deliveries.they got it out the blue without applying due to HEALTH ISSUES.

     

     

    Perhaps you should ask one of your nurses about it.GOOD LUCK AND HAIL HAIL.

  8. It’s actually a bit sad that there is so much beer going to waste in pubs. Around 50 Million Pints will end up going to waste if the lockdown lasts through summer.

  9. MOONBEAMSWD on 15TH APRIL 2020 12:30 AM

     

    I have text Martin42 your moby number and e-mail addy, your btinternet addy. I will text you his mobile number.

     

    Keep the Faith!

     

    Hail Hail!

  10. Melbourne Mick on

    DAVID 66

     

     

    Nothing wrong with the wee Ants i’ve played with them in the hoops

     

    and their awe like wee Jinky, very difficult to pin doon lol.

     

    H.H . Mick

  11. The huns are due a pay out of around 900K from the remainder of the prize money pot.

     

     

    If they’re that hard up for that pittance then they’re goosed anyway, it’s only a matter of time.

     

     

    The SFA will be sanctioning UEFA licences before the end of the month so it’ll be interesting to see if Sevco get granted one with no sign of those interims.

     

     

    Dundee appear to be wanting league reconstruction which is beyond the remit of the SPFL board so I can see them only voting down the resolution and sending everyone back to the drawing board.

     

     

    This could take many weeks and jeopardise that Sky contract which was signed on the premise of a 12 team Premiership.

     

     

    I had thought null and void was completely off the table but after Raith Rovers seen fit to publicly oppose it last night, it appears to be hanging around like a bad smell.

  12. Re Ashley investing in the Sevco – as P67 highlighted a few weeks back, a rich benefactor with money to throw around does not alter the need to comply with FFP. Sevco will only be allowed to spend what they generate regardless of who owns them.

     

     

    I think it’s unlikely big Mike will buy out King or go into business with King. No investor has ever made money on an Ibrox team for a very long time. Big mike has what he wants out of Sevco – their merchandise contracts.

  13. Melbourne Mick on

    AN DUN

     

     

    Entirely agree, although Charlie Green made a few bob out of

     

    the gullibillies, and a big chataeu…. loooolll.

     

    H.H . Mick

  14. MM – unfortunately not St Anthony’s

     

     

    It’s the wee Hun like creepy crawling bar stewards.

     

     

    Just scrubbed the place again using vinegar and water and more traps down, powder all around the outside, any holes in skirting have been caulked previously, I am stumped as to where they are coming from.

     

     

    Just Back from walk and none yet so hopefully they are offski, like Huns at our 9IAR party.

     

     

    D. :)

  15. Melbourne Mick on

    DAVID 66

     

     

    Ants are a common problem here in Oz, here we’ve found

     

    their nests are often in the nearest drain.

     

    Don’t know about where you are but asked the princess and

     

    we don’t remember ever being bothered with them in the

     

    many years we were in Aul Scotia.

     

    H.H . Mick

  16. Big Jimmy – my mother in law is getting a hot meal and a bag of shopping delivered from the local Housing Association in the Garngad.

     

     

    I know that in my place of work as part of our Regeneration work there is a couple of staff delivering food/shopping and meals in conjunction with Foodshare/Government grants etc.

     

     

    your Housing Association might have more information and if staff are not n the office someone will be answering calls from home.

     

     

    Anyway as I say me and Mrs David66 are willing to help and if you need anything let me know and we can get it, not a problem.👍

     

     

    Hail Hail

     

     

    D. :)

  17. Good morning CQN

     

    With very best wishes to those both still suffering and now in recovery from Covid-19

     

     

    As a follow up to Canamalar’s excellent point on Sevco and loans

     

    Anyone think Sevco have asked UEFA for a loan up front on the European league monies due at end of the season

     

    If they di, would UEFA find the same holes in Sevco accounts, and automatically ban them from the competition ???

  18. Melbourne Mick on

    CAMUSBHOY

     

     

    Caught up with your post now, great news, what a worrying

     

    time for everyone.

     

    H.H . Mick

  19. David66 – they must be coming in from your heated driveway……

     

     

     

    ….. they’re PEDants. 😁

  20. MM – we had a problem a few years ago and so did other neighbours in our wee Cul de sac of which my sis n law is one, but none of the neighbours have them this time.

     

     

    We are getting them for a day then nothing then another day… Doing my nut in.

     

     

    I am patrolling the Hoose constantly😂

     

     

    D. :)

  21. Melbourne Mick on

    NORRIEM

     

     

    I’ve been mailing the person at the Institute who replied to my

     

    emails to Peter, but no reply, so i’ve tried mailing Peter again and

     

    nothing, i’m puzzled as he used to mail me regularly.

     

    I believe Paul 67 has been in his company a few times maybe he

     

    will have some info.

     

    Could you give me Pauls email please.

     

    H.H . Mick

  22. prestonpans bhoys on

    David66

     

     

    You can buy anti-ant plugins, about £3 each. I use them in the conservatory and caravan, does the treat. Get then online and posted to your door

  23. Were the huns asking the SPFL for an interest free loan, over and above any prize money they were due?

  24. macjay1 for Neil Lennon on 15th April 2020 8:31 am

     

    Lads.

     

     

    Celtic are just quietly biding their time.

     

     

    Speaking softly and carrying a big financial stick.

     

     

     

    #####

     

     

    Biding their time in relation to what?

     

     

    Is it

     

     

    a. Calling out Sevco as a new club? (They were definitely going to do that, weren’t they? But only when the time was right.)

     

     

    b. Res 12?

     

     

    c. Sky translatorgate?

     

     

    (On second thoughts it can’t be b, because they did actually say something about that in the end, didn’t they?)

  25. Bada

     

    Shoorly the Huns (and all other clubs) are not due the final tranche of any prize money until the prizes are determined when the competition is over – or declared over… I know, I know

     

    HH