Suggestions over the weekend that, in the event Newco won the league title and continued to refuse SPFL sponsor cinch the coverage they have paid for, clubs could have issued a class action suit against the Ibrox club is highly speculative.
Newco are in dispute with the League as cinch, a car retailer, compete with their chairman Douglas Park’s business, which is a Newco sponsor. This conflict of sponsors is common, indeed, before cinch, the League was sponsored by bookmaker Ladbrokes, while Newco’s shirt sponsor was 32 Red, who are also a bookmaker.
As we have discussed before, Newco would like to see SPFL chief executive, Neil Doncaster, his legal advisors and other non-execs forced from office. This dispute gives them a clear target to aim for.
The SPFL referred the matter to arbitration. Park’s of Hamilton subsequently challenged this process at court, insisting they should be involved in the process. In a statement last December, the motor group wrote, “We are prepared to pursue a claim against the SPFL regarding this ongoing conduct.”
The legal process could take years to resolve, resulting in cinch losing sponsorship properties they have paid for.