Sports Direct with humiliating control


Records published by the Intellectual Property Office yesterday show Sports Direct own quite a lot of trademarks, including:

Scope of trademark: organisation of sporting activities.
This property has not been licenced to the football club, or joint ventures like Rangers Retail Ltd.  Sports Direct own the rights to call a football team Rangers.

Rangers (again)
Scope: from clothing to trinkets and everything in between.
Owned by Sports Direct, licenced to Rangers Retail Ltd

Glasgow Rangers Football Club
Scope: clothes trinkets, etc.
Owned by Sports Direct, licenced to Rangers Retail Ltd

RFC, Broxi Bear, The Gers, Follow Follow, Ibrox, Rangers News, Rangers Travel and all the crests, badges and logos are all owned by Sports Direct and licenced to Rangers Retail Ltd, which is 76% owned by the Sports Direct group.

So if the club want to call themselves Rangers, or Glasgow Rangers, they need to cut a deal with Mike Ashley.  The most humiliating aspect of the whole thing is that the new board appeared to know nothing about this until the Intellectual Property Office published the details yesterday.  The lack of due diligence is breathtaking.

The only things Ashley seems to have ignored is that pejorative nickname they complain about so much, and the phrase Murray Park, although he has security over the training ground of that name.

We warned them repeatedly.  Ashley was in control and had the opportunity to ensure he got what he wanted before the EGM.  One of the richest men in Europe, he is a formidable opponent and known to be utterly ruthless.

You can’t bully him.  Better to recognise this reality and accept your subservient future than create a scenario where even another liquidation event would not free the ‘Rangers’ football brand from the ironclad yolk of a man you’ve made your enemy.

What have the lemmings done to themselves?  We were told Mike Ashley was a business man and he would acquiesce as this was just business.  In the history of business miscalculations this is up there with the guy at Pye who rejected The Beatles.

It’s all their own work, they can’t blame the SFA, SPL, SFL, Celtic, Her Majesty’s Revenue’, the BBC or Craig Whyte.  A recovery which would have been difficult enough is now completely and predictably wrecked.

Fancy a trip to Dublin for the Ireland-Scotland game in June?  There’s a bus leaving Glasgow with Ireland and Scotland (but all Celtic) fans.  Two nights in a Dublin hotel, travel and match ticket among the Ireland fans for £200.  Let me know if you’re interested,

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  1. !!Bada Bing!! on

    Tallybhoy-they have some great banners of our heroes,on the Celtic Way just now mate.HH

  2. I’m glad Big Billy is being honoured this way.



    For me he will always be Celtic’s best ever player.



    (No disrespect meant to anyone)

  3. .



    The Latest Rangers Saga reminds me of a Drunken Night out Years ago..



    I woke up and Remembered Doing a Runner from the Chinese Restaurant.. Felt really Bad All Day..



    Then found my Ticket with Number 22 on it..



    The Wee Guy said it was a Change from Someone Doing a Runner before they had Paid.. Not before their Take Away was Ready..:-(



    001 of No22CSC

  4. .






    14:51 on 10 April, 2015





    I would rather Mike Ashley was nowhere near Ayebrokes.


    If he decides to put his financial weight behind them ,Celtic will live in there shadow for years to come.






    I have Heard Ashley craves Champions League Football more than Murray..



    And Doesn’t care if He Wins it..




  5. TinyTim


    14:51 on


    10 April, 2015



    Do you agree that Mike Ashley likes making money?



    I think plenty of folk had surmised that he made around £3-4M in profit from Rangers Retail and that was before he owned all the TMs. So far he’s put in something like £8M including shares. So he’s made half his money back.



    I think the biggest profit we made was about £10M from a good CL group stage but we had all our merchandising etc included in that.



    The average(ish) figure people have put down as being needed to get them into the CL is £40M.



    So here’s his choice:



    £40M and needing 4 consecutive CL group stages before he turns a profit. There’s a lag on getting the money so a minimum 5 years to break even point.






    £5-10M to get them sustainable and circa £5-7M out every year. Profit after yr 2 and little or no risk. So he’s be £25-35M up by the point of breaking even if he chooses the CL route – the figures for which (as hinted above) include retail money being put back to the club and not taken out by humself / SD.



    If he gets them sustainable they will occasionally challenge us, and they will occasionally get the CL spot. Let’s say that happens at the end of the 5 yr cycle. He could be £50M up with very little input and at that point I’d sell if I was him.



    There’s no sense in him spending big with Rangers. There was never any sense in anybody doing so.

  6. TBJ says Wee Oscar Knox is in heaven with the angels on




    You must have been pashed .. Number 22 is beef in black bean sauce ( no rice / noodles / chips )

  7. TBJ says Wee Oscar Knox is in heaven with the angels on




    It’s an honour my friend and very little effort ;)

  8. Tiny Tim –



    I could see your point if Ashley was on the board or was a major shareholder, but King and his cronies put paid to that did they not?



    Yes, it is in Ashley’s interests for Rangers to survive, but any financial assistance he might give in the future will be nothing more than further loans and those would only be in small blocks of 500k or thereabouts and even then, it would have to be secured, so either they will need to have repaid all previous secured loans, or they would have to magically conjure up something else as security. Is there anything left, other than future season ticket sales?



    There is no danger of Ashley pumping tens of millions into Ibrox. Not now that he has lost what control he had in the boardroom.



    That ship has sailed.

  9. shady - 'mon the wee Oscar on

    tbj says wee oscar knox is in heaven with the angels



    Well done & thanks.



    You thought it, you said it, you done it.




  10. .



    Jinks.. Me Pashed..Ha..



    Great News about Your Staines..【ツ】



    Ye better have Put Pablo down as First Stone or he will be After Ye.. Ha .. Just like Easter Road.. (the time You drove) Not the Sammy Shammy Shuttle Debacle.. Ha Ha



    Planning a Trip Home just trying to decide When.. June/Sept/Dec/Easter16..? Hate being Undecided..







  11. Tom



    How do you know it would “small blocks of 500k”



    Do you work for Ashley?

  12. TBJ says Wee Oscar Knox is in heaven with the angels on




    Total cost was £225 – I put it on my Broxy bear credit card ;)



    We can sort out donations soon enough ( if mike Ashley doesn’t knock back the card payment )))

  13. Good afternoon all.



    I will be renewing my ST this season as it’s a concession, but wether or not I can afford one beyond next season, only time will tell. How is everyone today? All well I hope. :-))



    Weefra HH praying to Wee Oscar.

  14. TBJ says Wee Oscar Knox is in heaven with the angels on




    You know I’m At my best organising a revolution lol



    James F Gang



    From bhoys to men in one sentence . Is this the end of the road ;)

  15. TBJ says Wee Oscar Knox is in heaven with the angels on




    My heads full of tunes today ( not the type you suck when you have a cold btw )



    As Buck’s Fizz sung ” make your mind up ”



    Although there’s a connection between Buck’s Fizz and my pal 01 – your a vision :)))

  16. foghorn leghorn on

    Wording as follows



    In memory of CQN members who have passed onto Paradise . YNWA





    should it be



    passed onto


    passed on to


    passed on onto



    we may never know



    or even give it another thought!

  17. TBJ says Wee Oscar Knox is in heaven with the angels on

    Wee fra



    If …if …if the day ever comes you don’t have a ticket .. Big James F Gang will give you a Lift over the turnstiles :)

  18. mike in toronto on

    TBJ …. is there a way for overseas CQN’ers to contribute? Thanks, and thanks for your efforts in arranging this.

  19. TBJ says Wee Oscar Knox is in heaven with the angels on




    That actually made me lol ( in public)



    Even more given your moniker :)

  20. tbj



    Lol……..even his junior could lift me over. Hahaha.



    Weefra HH praying to Wee Oscar.

  21. joe_joe_john_bobby_teddy on

    Up in Inverness for the game (early I know) any good places for a shandy

  22. TBJ says Wee Oscar Knox is in heaven with the angels on




    as sips will confirm – I tend to get the heed doon – push everyone oot the way – get the job done / then face the music later :)



    We can sort something out soon enough

  23. TBJ says Wee Oscar Knox is in heaven with the angels on

    Wee fra



    We could get you. Onesey like Acgr and pretend your a Mascot :)

  24. TBJ says Wee Oscar Knox is in heaven with the angels on

    Joe .. Joe



    See if you can find the monster if you have time to kill

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