Sports retailing and spending what you earn


You get the sense that the Sword of Damocles is hanging over Newco Rangers.  Some wondered about the sense in Mike Ashley controversially renaming Ibrox as the rumoured ‘Sports Direct Outlet Village’ but having bought the rights to do so for £1, he is now able to leverage this detail in his earlier loan.

He has the retail and stadium naming rights but ownership of the club badge, details of which it appears the Newco board leaked to the Daily Record yesterday, would allow him to control the strips, novelty ducks and other tat, no matter where it’s sold.  Any future shirt deal would need his authority, as it would require use of ‘his’ logo.  Which would inevitably lead to shirt deals being concluded by one of Ashley’s in-house brands.

All this makes sense if you are a retailer with notions of monopoly status.  ‘Rangers’ branded pencil cases, alarm clocks and shirts will continue to sell, no matter in which league Newco inhabit.  It’s a straight merchandise play from the retailer, who is the only person in the UK in a position to exploit clubs going through a hard time, like Newco.

Ashley is thick-enough skinned after sitting through all that Newcastle fans could throw in his direction for years.  He doesn’t need to be liked, and with control over intellectual property like the badge, he doesn’t even need to be the retailer to make money every time club merchandise is sold.  Newco wouldn’t even be able to put the badge on their tickets without his agreement.

In many ways this proposed deal is an inevitable step.  Clubs are enormous merchandising opportunities, the people who can profit most from this are the retailers.  It is, of course, only inevitable because of the state Sir David Murray left oldco in.  As soon as he handed the keys to a liquidation specialist the game was over.

News in today’s Herald that an S&P study makes Celtic the least likely publicly listed football club in Europe to default is likely to sound a little hollow to some who watched us against Accies on Sunday. There are many ways to build a sustainable and successful football team, but none of them involve spending more than you earn.

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  1. HT



    Old BT took the Bond title this morning when he started calling the nurses Moneypenny…..



    Fortunately he was enough of a gent not to use any other Bond girl names.



    Just as well probably as a boot on the hee haws seldom promotes recovery!



    HH jamesgang

  2. the glorious balance sheet on




    Yes it did work v barca at home. But then we tried it v barca away last season to disastrous effect. I also remember us coming a cropper on other occasions with Adam at left back.



    I just thought that coaches who had seen a lot more of Celtic than Ronny had over the last 2 years could have helped him out on that one.



    To be honest, I’m not a great fan of Adam at right back either in Europe. I’d always have Lustig there instead. Look at the goal Maribor scored at Celtic Park and adam’s attempts to stop the cross.



    He offers a lot going forward and links well with Forrest but in my view he is a proven weak link defensively in Europe. Especially at left back. And one great performance doesn’t change that.

  3. joe filippis haircut






    Wakaso hugged the touch line like he was stitched to it. Gave Efe no angle for a pass and marked himself out the game.



    HH jamesgang

  4. jamesgang



    If only I could. Please remember I have a disabled missus and I take my chances going to the games, although she insists I do go, but the worry is always there, what if??? So I’m better being here when we are not playing, but I really would love to attend as that kind of get together is right up my street. Ok, I live on a road, but you get my drift. :-))))



    Weefra HH praying to Wee Oscar.

  5. Heathrow..Gatwick…and Eurostar (st pancras) have Ebola screening on arriving passengers…..someone educate me …why only these locations?….

  6. Weefra



    I’ll raise a glass in your honour. Then another for mrs Weefra!



    HH jamesgang

  7. Sandman



    He can’t own both, and Newcastle is breaking even at the moment after him lending the business over 100m, but he might well be looking at what will happen to Newcastle and to the exposure of the sports direct brand if they go out of the EPL.



    It’s difficult to second guess someone like Ashley, his behaviour and motivations seem so different to people like us

  8. Nye Bevans' rebel soldier on

    Do I stick wae Slovakia v Spain,or watch Peaky Blinders,it’s


    on series link but don’t think I can wait…..Mrs Nye wants PB.


    think she’s got a wee notion for youn Cillian Murphy.

  9. the glorious balance sheet on

    Mullet and co 2 2050-



    Wim Jansen acknowledged that Murdo MacLeod gave him the heads up on existing players at Celtic Park when he took over and also that it was Murdo that influenced him to sign Paul Lambert (much against the wishes of Jock Brown who thought Jim Magilton was a better shout)



    That seemed to work ok for Wim that season so I thought Ronny would maybe be keen to learn from that sort of example.



    Who knows maybe Collins and Kennedy have given him lots of advice that he’s chosen to disregard. I guess we will never know.

  10. jamesgang



    I’ll drink to that. Take care kiddo and I’ll see you on the 26th against killie. Same time same place. :-)))) KTF.



    Weefra HH praying to Wee Oscar.

  11. Weefra



    Try not to be so despondent bud.


    Been there on Sunday night. Disappointment, anger and frustration.


    In the cold and sober!!! Light of day on Monday I’ve managed to convince myself we will lift the treble and maybe a wee trip to Warsaw in May where I’m sure we’ll be warmly welcomed!!!



    In RD we trust!!!

  12. itscalledthemalvinas on

    What anthem will North Britain have on Saturday against Georgia ?


    Surely they won’t have the brass neck to rattle out “Flower of Scotland”




  13. bgx



    Politics and fear. It’s so the government can’t be accused of doing nothing if it comes to us, and the US repose forced their hand today.

  14. jamesgang


    20:58 on


    9 October, 2014





    I’ll raise a glass in your honour. Then another for mrs Weefra!



    HH jamesgang






    braw ….Weefra regards to the boss ………ktf

  15. Tgbs @2052



    Canny really argue with much of that.



    To play him at lb in the nou camp after 2 months out was ludicrous.



    Lustig really is a huge miss

  16. 67Heaven ... I am Neil Lennon ....The angels are with Wee Oscar in Heaven.. Ibrox belongs to the creditors on

    You’ve only got to watch these Slovakian players against Spain to realise just how overweight / unfit Scottish players are……

  17. Celtic40me.


    …but …they aint covering Manchester or Newcastle or Leeds or Glasgow or Edinburgh..only London…why is that?

  18. Weefra,



    I haven’t seen the game again yet. I will though, but I really canny remember Gordon making any good saves.



    Not saying he didn’t though. My memory isn’t the best:) Now where did I put ma coconut oil?

  19. burghbhoy



    Great to speak to you again, hope you and your family are well. I would love to have your confidence, but being at all the home games, euro included, we seem to be going backwards. Can you honestly see improvement? Quite honestly I can’t. I seem to see a deterioration every game we play. It’s as if the players don’t seem to have a clue what is required. That is my biggest concern. But heyho, I will still be there throughout, but I have reservations whether RD will. IMHO.



    Weefra HH praying to Wee Oscar.

  20. 67Heaven ... I am Neil Lennon ....The angels are with Wee Oscar in Heaven.. Ibrox belongs to the creditors on

    Thought this was really funny …..there are 4 players in the Slovakian squad…… At the 3rd substitution, the commentator says “hope that’s the Last of the Mohicans ….oh no, wait, there’s another one …..!!!!!!

  21. Weefra



    There’s some on here that’ll have enough to have toasted every beastie on the farm itself!


    Then they’ll start on the blades of grass!






    We ain’t going to Warsaw this season mhate. I’m afraid to say in 100% on that one!



    And I’m relatively happyish clappyish!



    HH jamesgang

  22. Weefra



    Doing fine bud thanks.


    I’m sure we will be fine.


    New team, new boss , new back room staff.


    Takes a wee bit time.


    I’m sure we’ll come good.



    KTF bud. I know u will!

  23. neustadt-braw



    Are you ever in Glasgow.


    Would love to buy you a pint of Braw some day.



    HH jamesgang

  24. bgx



    I’d guess that they are being told that it’s not enough of a problem that they need to worry about it yet, panic the country, or more importantly commit resources to deal with it, so they do the bare minimum to cover themselves in the event that it does blow up. They aren’t spending any money on it

  25. DD wanted bums on seats, after listening to Rk i think DD went for him and Henrik , PL wanted Roonyi Deila as coach and in charge of development at lennoxtown…Henrik and Rk laughed at the budget and the insistince of Roonyi as coach and said non( i cant so no on principal)..so non option but to pronounce Roonyi as Capo di tutti Capo…and thats where we are…

  26. lennon's passion on

    geordie munro



    20:40 on 9 October, 2014



    Most teams start with one system but if it’s not working during the game they change it. Don’t see much of that off us.

  27. braw



    How ye doin’ auld yin??? (pot-kettle). Huvnae gabbed for a while. The “boss” is as well as she will ever be, and that means fine. :-) Yip, my faith is being stretched but will never wane. I honestly cannot see a way out of these performances. I really hope he is capable of turning this round, but with, how many, 6, players on loan, is that correct, and 1 who doesn’t want to be here, is this honestly getting us prepared for the excrecia returning to the SPL next season, that’s if we are still in it. I have serious doubts, and it’s not all RDs fault. This Lawwell must be held ultimately responsible for this seasons CL and, if it goes pearshape, an SPL disaster. He has overstepped the mark and, although his bonus is safe, it’s a pity the club he is supposed to love, is not. :-)))



    Weefra HH praying to Wee Oscar.

  28. jamesgang


    21:22 on


    9 October, 2014





    Are you ever in Glasgow.


    Would love to buy you a pint of Braw some day.



    HH jamesgang……….



    am coming across for the Treble Bash ! …the pleasure would be mine …. I ,ll raise a cyber glass to you and yours ….ktf

  29. Living_in_the_Love_of_the_Commons_People on

    Personally I couldn’t give a monkeys what’s going on over on the southside. They got what they deserved, they were liquidated, end of. Continued focus on their shady, acrimonious soap opera only distracts from what’s going on at Celtic Park, with the team and management structure.



    The single issue that concerns me over the huns is the language and message that will come from Celtic the PLC when the unwashed bigots make their way into Paradise once more (shudder). Will will see a meek statement along the lines of “there’s nuthin we can dae” and an open embrace of past “Old Firm” terminology, or will there be a refreshing stance on anti-bigotry while ensuring in no certain terms that they understand they are a new club. Interesting times ahead.



    Looks like our right sided defenders will be fit after the international break and not before time. Efe could do with a wee break.

  30. Dallas Dallas where the heck is Dallas on

    Seen an entry in Newsnow Celtic, Bangura signs for Persepolis.



    I thought he had got a job at the kebab shop called Persepolis on Battlefield Road.



    I agree with other posters, when Lustig is fit, to play a diamond formation. We played our best last season in the games v Hearts & the Mothers using it.



    A twelve nil aggregate score would indicate using the diamond is best for the players we have.



    I thought when Nir Bitton was brought on to bolster our midfield when the Dons got into the game weeks ago, Ronny made the right move.

  31. Celtic40me…ok…so if it was me…id put a wee customs officer in Mancs…or Edinburgh( after all they voted No)…just to keep the natives happy….so i aint worried …in David Cameron i trust….

  32. neustadt-braw



    There’s a damn good reason for us to win it then!






    HH jamesgang

  33. I wonder if the polis will get any ‘kettling’ practice at ‘ra foart’ tomorrow?



    Me neither




  34. All that money spent on the Spanish team and the can’t beat a pub team from slovakia.



    Sack the manager.

  35. geordie munro



    20:40 on 9 October, 2014



    Most teams start with one system but if it’s not working during the game they change it. Don’t see much of that off us.






    I don’t see us even starting with a system, let alone, changing one. We are playing like a bunch of strangers not team mates. If any supporters are happy with this, I have yet to meet them. Good to talk again. :-)



    Weefra HH praying to Wee Oscar.

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