Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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Kev.J. What you say is quite sad as if I am picking you up right you are not concerned about your own soul and you dont believe ? Well I know that there are many people in your camp probably more than are in mine the only way to in my opinion to become a believer is to pray for the gift of faith and read the scriptures.I know it is tempting to look to other christians but dont judge us to harshly as we as I said earlier are also sinners trying to practice the teachings of Jesus may God bless you .H.H.
http://www.bbc.co.uk/news/world-middle-east-33059609
Bournesouprecipe’s reminder of Glen Gibbons’ talent is so timely. He was a giant among pygmies. And because he told the truth he was always a suspect.
NatKnow. That is very harsh what did they do in the riot were there people killed ? H.H.
Joe Filippis Haircut
10:45 on
9 June, 2015
NatKnow. That is very harsh what did they do in the riot were there people killed ? H.H.
———————————
I think about 70-odd people died in the riot but no idea about the involvement of these particular individuals
coneybhoy
23:43 on 8 June, 2015
Cloghercelt
One of the dads at my daughter’s school is a descendant of Br Walfrid. Says he isn’t into football!
I said I was into accompanying him to the director’s box at a game but he shrugged
Champagne on ice on that one…
That’s interesting. Two years ago at the AICSC charity dinner two of Br. Walfrids great grand nieces were special guests. If I remember correctly we were told that they were his only known relatives in Ireland. I’m sure the AICSC would love to make contact with him.
http://www.aicsc.com
St Columcille/St Columba,
Saint of my parish,Prince of my faith,
http://en.wikipedia.org/wiki/Columba
7th Dec 521 -9th june 597
:-)
KevJ
Don’t want to get into a discussion on child sex abuse, specially at tis time of day, but the link below worth a look with quote below worth highlighting to give the scale of it some perspective.
“The Washington Post did a survey a few years ago that showed less than 1.5 percent of the estimated 60,000 men who have been priests in the previous 40 years had been accused of child sexual abuse. Now, there are undoubtedly a number of priests who committed child sexual abuse and were never accused, but there are undoubtedly a number of priests who were accused of child sexual abuse who never actually committed such abuse, but we can’t know for sure what these numbers are either way. The N.Y. Times also did a survey and found that about 1.8 percent of priests ordained from 1950 to 2001 had been accused of child sexual abuse…”
https://www.biblechristiansociety.com/newsletter/detail/229
Sex sells papers, scandal sells papers, sex and scandal AND an association with the Catholic Church sells loads and loads of papers and your lead story on TV/Radio.
Read the article and ask yourself why the focus re sex abuse is almost exclusively on the RC Church. What is the reason for this? Que bono?
Almore
One of the dads at my daughter’s school is a descendant of Br Walfrid.
Think that might cause a little alarm around the parish!
Ogilivie replacement….. plus ça change, plus c’est la même chose
http://videocelts.com/2010/11/blogs/vice-chairman-of-referee-committee-is-a-rangers-shareholder
Lennon lines up Parkhead Swoop
Bolton manager Neil Lennon is eyeing up a treble swoop on his former club Celtic.
The Bolton boss, who was No1 at Celtic for 4 years, is said to be lining up a triple whammy of signings from the Scottish Champions..
Top of the list is Finland’s 25 year old star striker Teemu Pukki, the former Sevilla star signed by Lennon for Celtic for £3M just 2 years ago. After a disappointing season at Celtic, Pukki has shone in the Danish top flight on loan with Bronby, and is thought to be eager to join up again with Lennon at the Macron. Lennon is an admirer of the Finn, a centre forward who plays on the periphery.
Lennon’s second target is 28 year old winger Dirk Boerrigter, signed by Lennon for £2.5M from Ajax in2013. The flying Dutchman has had a difficult time with injuries at Celtic, but a move to Bolton will give him a chance to restart his career under a manager he trusts.
Boerrigter holds a unique record for a forward player in Scottish football, having been cited by the SFA more often than he’s scored.
The final piece in the Parkhead jigsaw is giant striker Amido Balde, signed by Lennon from Portuguese cracks Vitoria Guimaraes for a fee of £2M.
24 year old Balde, currently on loan at Hapoel Tel Aviv, is in the best form of his life, having scored once in 14 appearances for the Israelis, bringing his tally up to 4 goals in 43 appearances over 2 years.
With Lennon having spent a combined £7.5M on the trio while at Celtic, it’s thought that the Parkhead club won’t be hard to deal with, and Lennon is hopeful that all three will sign on with him again at Bolton, as he bids to make some small reparation to his former club for his past follies.
One former player Lennon will not be pursuing is Sierra Leone striker Mo Bangura, currently at AIK. A source close to Lennon told The News: “Lenny made a few mistakes up in Glasgow, and he’s man enough to admit it, but Bangura takes the biscuit. The last thing Lenny needs right now is to be reminded at training every day of the colossal misjudgement he made on that boy”.
If only that were true BB.
Afternoon Timland from a hot hun free mountain valley.
I will eat a Battered Bunnet, between a pair of pish stained mattresses if Lenny signs any one of JP’s rejects.
HH
I would be even happier if he took John Park
Was that satire from a disgruntled tim upset with our lamentable striker scouting or a bitter article from a hun hack?
I am sure we can all agree, regardless of who wrote it, that it is yet more crap.
The Battered Bunnet
Naughty…
Was that satire from a disgruntled tim upset with our lamentable striker scouting or a bitter article from a hun hack?
Oops! Hee hee
Apologies if already posted, but The Glib and Shameless One’s ‘interview’ with Forsyth in the Telegraph has some corkers.
When is a loan not a loan?
MIKE ASHLEY WANTS HIS £5 MILLION LOAN REPAID.
“I don’t see the Ashley loan being a loan in isolation.
In fact, I don’t see it as a loan, quite frankly… it is an interest free loan, it is free capital for the club and I think it should stay on that basis”
Clear as mud
Battered Bunnet,that spiel was more convincing than the jesus delusion spouted by JFH,no doubt he will be one of those who trash sevcovians for their faith and belief in the deedco,what irony?
my 9 year-old grandaughter has just discovered that the Tooth Fairy ain`t real,
would that others had her maturity and logic.bodes well for the future.
“If all the Christians who have called other Christians “not really a Christian”were to vanish,there`d be no Christians left”.
HH
Canajun bhoy/paisley bhoy
hi Ghents,found your chat interesting last night.:-)
i dug out this on the sale from the late Paul Mc Conville
https://scotslawthoughts.wordpress.com/2012/08/25/for-sevcos-5-5m-it-bought-all-rangers-players-fixed-assets-goodwill-and-2-67m-prize-money/
http://www.forbes.com/sites/sportsmoney/2012/10/08/what-can-we-learn-from-the-financial-meltdown-of-glasgow-rangers-fc/2/
in my own personal opinion rosemarys baby is a pheonix brand.:-) hence RIPLcheat just to distinguish them from Sit Tainted Murrays 9 minute dash for the flush on 14th june.’12
HH
Hail hail
TBB @ 11.21 …if carlsberg done signing swoops :-)
HH
THEBATTEREDBUNNET
Do you think any of those players were identified by Neil Lennon as a signing target?
Genuine question,btw,and not a dig just because I don’t think they were.
I rather liked the “centre forward who plays on the periphery” myself…
new article posted.
BobbyM
I well remember the night we signed Mo Bangura.
Lenny didn’t have a clue about his signing, he had been in Portugal scouting Diwara, he got home to the Bangura fiasco.
There are countless other players who the coaches didn’t know about.
Not saying it’s a bad thing, it’s they way most non brit clubs do business, it’s sensible imo, you can’t replace the playing staff every time you change the coach.
I find it quite incredible that intellingent supporters can’t see that we have been on this path for some time, and that the coach has little input as to whom is signed.
HH
whereof we do not know….we may not speak….
looking forward to Friday,s Gazebo fest……
braw
joe filippis haircut 10:35
A very magnanimous post and testimony to your generosity of spirit.
Keep being the decent man you come across on here as being.
Have a nice day.
BMCUW
Things change from time to time in any business, and I don’t know the precise details of the process during the summer of 2013 when these guys were signed, but I do know that there is a long-standing process at Celtic whereby:
Youth Players are the responsibility of the Youth Academy. The Head of Academy has an authority limit of £75,000. Anything more than that requires approval from the Manager.
First team players are the responsibility of the Manager. The Manager sets out the type of players he wants to sign, and the Scouting team bring together a list of players who fit the bill.
The Manager makes his decisions, negotiations proceed, and the CEO signs off on the contracts.
John Park, at that time, had an authority limit of £75,000. I’m not aware that this has changed.
The Scouting people identified them as fitting Lenny’s description. Lenny signed ’em all. His judgement, his players, his budget.
Eg:
– I want a Wayne Rooney type of forward.
– Check out Gary Hooper
– That’s the one. Peter!
Quite what the Spec was for the three Amidos is another question altogether.
“A centre forward who plays on the periphery.”
We’ve had a few over the years.
Most of them duds.
But the best of the lot was the one and only ‘Big Yogi’ – the original and the best.
Scored 188 goals for Celtic while, mostly, playing on the ‘periphery.’
FEED THE BEAR!
HH!!
Ignore. I’m doing a wee test.
July
KR – Away (Champions League)
Couldn’t find it
KR – Home (Champions League)
https://www.youtube.com/watch?v=fDXLRFzkTxE
Legia Warsaw – Away (Champions League)
https://www.youtube.com/watch?v=Zsd-DX2_QLI
Oops. Forgot about ? Limit on YouTube videos
August
Legia Warsaw – Home (Champions League)
https://www.youtube.com/watch?v=HzzIX0vZlYE
St. Johnstone – Away
https://www.youtube.com/watch?v=wgvIqPikqpk
Dundee United – Home
https://www.youtube.com/watch?v=VHwjx9PYKfM
Maribor – Away (Champions League)
http://www.goalsaim.com/maribor-vs-c…ghts-2014-ucl/
scary monster.