Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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MT , sorry I missed you at the last game – your ‘greetings’ were passed on – you are too kind.
Hope your wife is keeping better and you get the flat issue resolved .
Mr Pastry , i don’t normally comment , in a negative vein , on other posts but yours i must take exception to.
“Why don’t those who come on here with gossip and family ‘chit chat’, do the decent thing and swap e-mail addresses, or text numbers, to save the rest of us from having to read this inconsequential drivel?”
I dont know Paul’s original intention of this blog when he started in 2004 (i do know he was looking , in part , for the seville money) – i only joined , as a regular in 2008 .
What i do know is that he has created a vehicle for enlightenment , charity and compassion . The good this blog has done is immeasurable – a postage stamp calculation puts the funds raised at over £500K for a variety of causes . The knowledge transfer is stunning – you want to know about something , just ask . Posters like Auldheid , The Battered Bunnet and BRTH to name a few are a font of knowledge and wisdom (ok , stretching it a bit with BRTH) and DBBIA brought ‘scrofulous’ to a whole new audience .
We are a broad church here – i scroll past a few posters who i’ve learned i don’t empathise with (not to say they are wrong , it might be my lack) but i would never suggest they dont post . The support people get on here in times of need is humbling and uplifting at the same time – whether it’s a comforting arm around them or full-blown in-yer-face ‘what can i do for you’ help.
You don’t like the post or the thread , take your own advice and scroll on by.
Rant over
Sanna
Modren CQN beand being diminished by the use of re-directing advertisements is rubbish.
Sevconia also strugglin’ to exist in the ole cost vacuum
Sanna –
well said.
Decent article in the National by Carolyn Leckie: Right not to ban ‘Orangefest’
The FB comments nail her though.
http://www.thenational.scot/comment/carolyn-leckie-it-was-right-not-to-ban-orangefest.3827
H.H.
Jobo , dont you start ! I now dress each day in preparation for the current EK weather – been caught out a few times .
Sannabhoy I have seen your dress sense, it’s more “blindfolded in a locked wardrobe” than suiting EK weather ;-)
mr pastry
12:27 on 8 June, 2015
Why don’t those who come on here with gossip and family ‘chit chat’, do the decent thing and swap e-mail addresses, or text numbers, to save the rest of us from having to read this inconsequential drivel?
—–
If all those who mostly post about politics do the decent thing and find a politics blog to post on and save us from having to read their drivel…
I see Darren Bent has been signed by Derby, almost immediately after being freed by Villa.
I believe he is the type of player that could have kick-started his career under Ronnie’s guidance. Although at 31 he maybe doesn’t fit our profile.
However, still excited at who we may bring in. The summer transfer windae, don’t you love the anticipation ?
HH
GlassTwoThirdsFull.
You can see that I didn’t read Paul 67s post before I copied and pasted that at 12.27pm, in fact I just started reading the blog about 5 minutes ago.
No matter what the Murdoch Empire donates To the EPL they will never improve the lower half of that League,those teams will never reach the standards that Celtic have set with their mean pittance that they get from that tainted shower at the SFA.
blantyretim is praying for the Knox family
Thanks
Things moving slowly as one would expect
Dealing with councils
Have to say though the girl that is dealing with us is
Very sympathetic with my wife’s need
And doing her up most to help
Sanna
Mrs Mt has good day’s bad days
That could be with putting up with my fine cooking Ha Ha
Yes sorry I missed you on the last day as well
But hope to see you all at the first home game
Keep up the good work
You and your team do fantastic work for the kid
It is great to see all their smiling faces on match day
Keep well
Hail hail
Mt
BIG NAN 1339
There’s yer dinner,Ms Leckie.
The Battered Bunnet
12:41 on
8 June, 2015
Paul,
By the by, the CQN brand is being diminished by the use of redirecting adverts.
Been plenty of comment on the topic in recent weeks. The redirects to betting sites on the home page and link to comments are causing some problems with server security for some users, while readers of CQN Magazine wade through umpteen pop up ads on every page.
We appreciate that the blog doesn’t exist in a cost-vacuum, but there’s a better balance to strike.
TBB
==
Total agreement. To log on to CQN from a PC or laptop these days entails being bombarded with ads for betting sites, one when I log in and one waiting for me once I have logged out. Now to compound my frustration when logging on I find I also have to navigate past 2 adverts for P&O cruises. Too much In my humble opinion. Fully understand the need to cover costs but it is becoming a chore to log on.
DD,
Hope to be there around 4-5 o’clock on Saturday, I’m a member of the chrome dome society.
MT
Don’t think she is enjoying the weather too much, best wishes to you and your other half.
Ron Bacardi,
It used to be some place for a pub crawl but times have changed, it is on the site of the old Seven Seas.
AR
The endorcement by Man City of Jason Denayer’s improvement whilst on loan to Celtic, can only auger well, should we wish to tap that market again.
If only John Guidetti had taken a leaf out of Jason’s book.
His loss.
HH
Alfreð Finnbogason scored 2 goals in 23 games in La Liga.
Just a reminder to those who said there was no risk in spending up to 10 million euros on this lad.
well if you wanna go, k.a.n.o ., hail hail , rain , sleet or snow
12:55 on 8 June, 2015
BMCUW ,
how you doing ? when are you next up ? Need to have a chin-wag and a few beers :)
Sanna
~~~~~~~~~~~~~++~~~~~~~~~~~
My Spring trips tend to be more successful than my Autumn ones. As my scary wee sister pointed out,Hamilton?! And effin’ Morton last year?????!!!!! Yer a fecund jinx,don’t even think about it next season.
She who must be obeyed….
My other sister,in full sail,is even worse btw. I got off lightly.
Anyway,I’m looking at a wee fortnight in the Autumn!
But before everyone nips down to the bookies and backs the 20/1 outsider,it’s for an international fortnight. I can feel a wee dayoooooot/Hootenanny in ma watter,about the tenth of October.
Be my pleasure as always to bore the nipples off you then,bud.
TIMALOY
On the other hand,Rhodes topped twenty last season and is being touted at upwards of £15m.
Heyho…
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
14:00 on 8 June, 2015
BIG NAN 1339
There’s yer dinner,Ms Leckie.
………………………………….
Yes she’s declined to be drawn further on this on Twitter saying she does’nt have FB so can’t enter FB “Conversatio” on The National’s website!
Doh……..
The adverts are great if you love a good gamble whilst sailing away on a P&O cruise.
I’ve kept my beak shut on this so far, cos I know the site is free to use and all, but the pop ups do not make me happy. Apart from anything else, they are viceist. If we’re going to have popups for gambling, couldn’t they at least be rotated with popups for booze, fags and loose women?
That being said, god knows who we are going to sign up front.
Pukki, Balde, Frindjonsson & Scepovic are all still hanging around.
Glib and Shameless kicks off his charm offensive, to try and bring back the peepil.
‘Making progress in the management dept, tried to get hold of Mourinho, but he was off making BT advert, so we will continue to scour the continent, oh and the Mullet is still in with a shout’ decision will be announce next week.
Now gee us yer money…
HH
Afternoon Timland from a hot hun free mountain valley.
Given we play football in a sectarian backwater, No, 34 on the list is pretty good imo.
Also the fact we operate with very little cash compared to the epl clubs, it’s even better.
If it were the crest alone, I reckon we would be up there with the Manures and Barcas of the world.
As for the exposure that the CL brings, and the extra cash incentive on offer this season, I hope Pedro backs the coach big time.
Not asking to break the bank or anything like that, but at least spend what we bring in, and use the wages from the freed up players to bring in a couple of quality players.
Over to you Pedro.
HH
PS
I have to log off sometimes cos of the adds, I can’t close them some of the time, a right pain.
King states there have been no developments in the Rangers’ negotiations with Sports Direct.
Big Mike has obviously rubber eared him.
antipodean red
Thanks for the best wishes
No I don’t think she would be enjoying the weather it has been right bad
This month
This is the first dry day for weeks
But was praying for heavy rain on Saturday
In Glasgow George square
Ya dancer and did we get it
Rained all day they need webbed feet for their walk
Look after DD he is a real gent god bless him
Have a great time
Hail hail
Mt
A wee bit of backtracking now Dave..
Dave King states that his own investment depends on the Sports direct loan and more importantly the sale of season tickets.
There will be some bills not getting paid (again) if this is true
Matthew Lindsay
@MattLindsayHT
King states that all of the Ibrox season ticket money will be invested in the football side of Rangers.
Not even a leaving party ?
King confirms all 11 out of contract players have now left Rangers
THEPANTALOONDUCK
Aw,ffs. Is that yer main concern?
Drop me an e-mail. I’ll put you in touch wi ACGR and SIPSINI,the gimp twins.
They didn’t really want promotion
Rangers chairman Dave King tells journos: promotion to SPL would have been hard: another 2nd tier season is opportunity to build team
Big Nan – thanks for the link………
Ms Leckies comment on building walls….had me laughing out loud.
The Oranj Ordure’s most recent attempt to perfume the scoddish pig
at least tried to bring a bit of strategy to their toxic brand with some unlikely ecumenicalism.
Their invite to representatives from Ireland the Catholic church and others however was as cynical as it was crass. An O Open Day to witness first-hand the closed-of-mind and have a go at defending the walls of the Bouncy Castle followed no doubt by a rousing sing-song.
Those of us who grew up in Scotland know only too well what the crimplene charade is all about. That mob know they are on their arses like their favourite fitba’ team and are clawing at the side of humanity’s lifeboat for rescue.
like their team, they are sunk!
HH.
Says everything about his previous involvement..
King says Rangers are in a stronger financial position just now than at any stage he has been involved in the Ibrox club.
Music to my ears
King stresses the new regime is going to increase running costs. He says that will require investors to continue to put money in.
bankiebhoy. I have had an exchange with her on Twitter but seems like she has gone into purdah now and won’t defend her article.
Its human nature to pay as little tax as possible. Does anybody really enjoy paying tax? Really?
That’s why Mourinho was indisposed..
King says Stuart McCall’s “attitude was fantastic”. Confirms managers have dropped out of the running since Rangers failed to win promotion.
Can Walter hang on that long ?
King said: “Over time, the club will look at a Director of Football role.”