Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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The plantaloon duck
It’s a beko washing machine. Are they worthy?
The Miele washing machine doesn’t shrink inferior fitba taps.
DBBIA/Laundry N’guemo CSC
quantum – the beko washing machine is the Dukla Prague of washing machines.
AR
I will pop into Chandlers after 5 on Saturday. I will be wearing a white United Irishmen shirt and the obligatory chrome dome. :)
But Light Blues chief King has promised to “over-invest” this summer in a bid to ensure his team reclaim their top-flight status.
say something often enough……………..
so i’m standing infront of the mirror saying “my hair is going to grow back”
Thanks for that.
I bow to your obvious superior knowledge when it comes to washing machines
It’s goat tae be wee buuully……………
;)
Warrant out for Lee McCullough
Warrant issued for arrest of McCulloch.
Hee hee.
Just catching up today on most of the last two articles. Delighted to see the comments made about Johnny Little. Indeed, one of the kindest and most decent men I have had the good fortune to encounter in my life. I knew him for many years at Sacred Heart HS in Paisley. However others may have known him in the sixties when he taught in St Columba’s HS in Greenock. He may even have taught in St Mary’s also. A truly wonderful human being who never had a bad word to say about anyone.
Bankiebhoy
An accurate summation and analysis of Leckie’s article earlier.
Billybear 12:35
A wee bit south of the big apple. Louisville Kentucky for my sins.
lennon’s passion
16:20 on
8 June, 2015
Warrant out for Lee McCullough
And there was wee Lee thinking that NAEBODY wanted him. Awwww the nice….
Has someone finally seen red at Elbows?
Beko .?
I have a fridge freezer – does the job.Produced by a Turkish company called Arcelik who are part of a manufacturing group called Koc Holdings.
There you go –
Guys, any recommendations for a Chinese pre theatre in the city centre?
Ta.
marrakesh express
China Sea. It has an entrance on Gordon St and another round the corner on Union St. Cheap but good food.
Marakesh
I’m sure the Cqn 5 a side bhoys will give you the best Chinese
They had their pic taken with the guy on gardening leave at their Christmas night out. Oooft
HT
Thanks for confirming. 8))
Marrakesh Express
16:33 on
8 June, 2015
Guys, any recommendations for a Chinese pre theatre in the city centre?
Ta.
—————
OPIUM hope street -very good-great dim sum!
Had a sneaky wee nosey at the sevco sweary pages and inbetween all the Fs Bs Cs and Ws i dont think they are very pleased with GSL.
Any sign of Wee Craigie emerging from Ibrox crypt?
Anybody ask DK about title deeds?
Why is there a warrant out on him?
Connaire12,
I remember Mr little from Sacred Heart, 76_80, a tcheuchter called Mr MacDonald too.
I’m unaware of the variables that constitute this, what sounds, artificially constituted formula that asseses and calculates this “brand”.
It sounds sounds suspiciously like an aggressive corporate take-over, attempting ownership of something which essentially is the history, and heart & soul of of the club- my club.
Brand to me means how the club is perceived in the eyes of the global village, how recognizable the colors and traditions are.
I’ve had the good fortune to free wheel around the planet traveling 91 countries, accompanied by an assorted collection of the Hoops. I’ve worn the jersey in lesser known corners of the globe such as the Kiribati Islands, Siberia, Lesotho and Peru.
Wearing the Hoops guarantees you receive smiles and nods from planetary sisters and brothers, attention from toothy urchins that point and sceam “Selteeek”. I’ve given my jersey away on more occasions I can count, and been enthusiastically received in more seedy, dingy, threatening drinking dives than I remember.
I wonder how many of the 33 teams above us are recognized and received with joyful enthusiasm the way Celtic are throuout Planet Earth.
Aye, friends are everywhere when you wear the Hoops.
That’s what constitutes a “brand” to me.
BBC headline
Warrant for arrest of ex-Rangers captain Lee McCulloch.
Notice ex-Rangers
Quonno
He missed a court appearance to do with a motoring offence. Perhaps he was driving with his elbow out the window in a bid to take out anyone moving faster than him
Parkheadcumsalford
Previous header at 8:12.
Pub was called the white brig officially but I can’t remember road/street it was on. It was between dennistoun and roystonhill and the road ran parallel to old monkland canal. It was roughly between what is now the town head and blochairn junctions of M8.
I didn’t go to St.Michaels and don’t know where that is/was.
” we need to find an Abramovich at Chelsea or an Ashley at Newcastle who will plough the cash in NOT looking for a return”
A Hun ( on zombiemedia)
What planet are these morons from ???
Ex- Rangers covers the whole of Sevconia.
What on Earth does “over-invest” mean?
That they will invest more than they think getting promotion is actually worth? Does that mean they think getting promotion next season isn’t really worth it? But they’ll give it a bash anyway?
Or does it just mean they will invest more than Craigy Whyte and Charlie Green?
King & Moonbeams all over again as he promises all season ticket monies to go on the football side, seem like deja vu all over again
Remember this beauty from a couple of years ago
https://pbs.twimg.com/media/CG_LNTTXIAAH8g-.jpg:large
glendalystonsils
16:52 on 8 June, 2015
Ex- Rangers covers the whole of Sevconia.
So are BBC admitting the death of Rangers???
I thought he was player/coach at Sevco. His contract must be up.
BT
Na that was a different place :-)
Dragon-i across from the Theatre Royal,top of Hope Street – excellent
DR has McCulloch as “former Rangers defender”
Davidopoulos
16:53 on
8 June, 2015
What on Earth does “over-invest” mean?
That they will invest more than they think getting promotion is actually worth? Does that mean they think getting promotion next season isn’t really worth it? But they’ll give it a bash anyway?
Or does it just mean they will invest more than Craigy Whyte and Charlie Green?
It means that THEY will do almost anything to avoid play offs next season.
Still can’t believe that there hasn’t been reconstruction by now.