Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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So it’s for motoring issues
Thought it might have been for impersonating a footballer
googybhoy ♥ celtic
16:59 on
8 June, 2015
DR has McCulloch as “former Rangers defender”
Pity they aren’t always so fastidious.
HT, Johann , Hebcelt, cheers guys. Spoilt for choice now.
The GSL went back to South Africa and returned with that master plan? I suggest he locate Elbows and get in his fast car as quick as possible.
LB
quonno
I can’t see how finishing 5th is going to help them ;)
Accordind to the daily mail some time ago
There are 12 Rangers first-team players out of contract in the summer. Captain Lee McCulloch, plus Kris Boyd, Kenny Miller, Jon Daly, Bilel Mohsni, Darren McGregor, Richard Foster, Steven Smith, Sebastien Faure, Ian Black, Kyle Hutton and Steve Simonsen all see their deals run out on June 1, 2015
Elbows, daly and moshni definitely gone
Hope this doesn’t affect Elbows and his quest to be a coach.
Wtf..McCulloch and coach in the same sentence….
However, he has played under some great managers…like…naw haud oan he husnae!
Sooner that thug is gone from the game the better..
googybhoy ♥ celtic
16:59 on
8 June, 2015
DR has McCulloch as “former Rangers defender”
….or as we would put it, “the defender from the team formerly known as Rangers”
There y’are BBC. I’ve sorted it for ye.
Miller had another year kick in once he played a certain number of games. He is the youth policy.
Elbows has been misquoted. He has applied to Parks of Hamilton to DRIVE a coach.
Sevconia Quick News the day?
Roll on the 1st July.
Do you think that if ole Elbows had saved a dozen bairns from an ole burnin’ orphanage the hunguffers would be typin’ in ex-Rang#r?
Aw c’mon San Diego Bhoy……..SOMEBODY’S got to laugh at them and we’re simply offering our services.
twotams,
St Michael’s is the Parish in which Celtic Park is situated. It is also the school I attended as a boy. The original Church and School were demolished in the late 50s or early 60s.
My knowledge of the area between Dennistoun and Roystonhill is hazy, to say the least, apart from Alexandra Parade.
of course when the boul’ Jig gets done for speedin’………it’ll be “Scotland International”……..
……wintit!
So today BBC announce sevco hope to appoint new manager “next week”.
Last week BBC announced sevco hope to appoint new manager “next week”.
Can’t wait to see what BBC announce next week.
Twotams.
Would the road that you were thinking of be Townmill road,
500,000 shirts sold down to 50,000
This a quote from Follow Follow did DK actually say that at his press conference. Can’t believe they sell anywhere near that many tops.
Liking this Pointless
Any manager of Celtic Fc :-))
We have had a couple of pointless managers i would go for
brady
mowbery
Vengloss
Gene
I was going for Lou McCari
But
Remember him getting us a point at an empty Hovel :-)
gene
17:54 on 8 June, 2015
This is a repeat. Wullie Malley pointless
2 out of 3 no bad
Hunmedia is on meltdown after kings interviews, this post is typical of most of them….
Today, 01:00 PM
Fit and proper, f*** off the c*** is insane. Encouraging bears to spend more so he can spend less, what the f*** about the 30million Dave?
I got my one as well :-)
And never seen programme before
I see the huns are in overdrive with regards ST sales.
A choice of 5 managers at least.
Three lavish transfer windows.
Scottish Championship 15/16 season already secured.
Mcelbows definitely booted out.
poor erses of course will lap it all up.
HH
I hope it is only MSM rubbish that Celtic have put a price of 3 million on Leigh Griffiths head if they let him go for that what would they get for the 3 million to replace him another Pukki ? H.H.
Sunny calmachie
That’s it.
I should have remembered it as my mother used to work in a wine work there.
A quote from the GSL Press Conference….
He added: “The mandate to the manager is going to be, ‘do not get players who will help us win the Championship – get players that could compete in the Premier League.'”
Does the guy know what he’s talking about…? What a ridiculous comment – as in before they can compete in the Premier League they first have to….win the Championship!
think he’s winging it…
Hahahahaha, how their hurting :-)
Celtic have been dealt a blow in the pursuit of Jamaica winger Chris Humphrey after he reportedly agreed a long-term deal at Preston.
The Hoops were linked with a move for the 26-year-old last season as he looked to be running his contract down in order to increase his options this summer.
However, Preston have moved quickly to tie down the winger to a new long-term deal and put an end to speculation over his future.
Humphrey established himself as a key figure in Simon Grayson’s side last term, scoring four goals in 33 starts as the Lilywhites achieved promotion to the Championship via the end-of-season play-offs
Aunt Sally oan ‘at Jon Stewart “Daily Show”…………..?
Jings, Crivvens an help-ma-boab…..
Subtitles CSC
:)
10inar, how’s that for a brand?
Another quote from the King Cavalcade Press Junket
‘It may be necessary to over invest.’
Yep. That’s right.
‘It may be necessary to over invest.’
Oh deary, deary me…
Jam again, some time next week….
Connaire,
Just on to the blog this afternoon and notice you mentioned Johnny Little. I take it he has passed away? I worked with him in Sacred Heart until he retired – a real gentleman.
Spent some time on ‘rangersmedia’ today thinking it might cheer me up, they don’t half over use the word that rhymes with Cupid Stunt, its in virtually every other post. A horrible shower, would gladly pay money to see them relegated next season, then they could use it in every post!
On motoring matters, on my way home today I saw a black Range Rover with the reg GSL 5. Shirley not…?
I couldn’t see any vehicles in the vicinity with the reg 383 RRS…
Josef Venglos = Lubo Moravcik
Nothing pointless about that.The Scottish media making a total ass of themselves made it even better.
Tonalt Rump admits no contact from asbestox……………………