Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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Over investing ?
Buying a woman a drink at Clatty Pat’s
Twotams.
Glad to be of help,
I didn’t know that there used to be a wine work there,
every day is a school day…
Happy Celticing
“for every fiver Celtic spend, I will tell a glib and shameless lie”
Briefly read the lying King’s statement.
My summary would be as follows….. You numpties better fill the stadium and buy season tickets coz if not you’ll get hee haw from me.
Cue reappearance of a multitude of lemmings!
( copyright P 67)
Rock Tree Bhoy
18:12 on
8 June, 2015
I don’t want to see them relegated……….I want to see their reincarnation relegated.
Can anyone please confirm which pre-season games are being played at St Mirren’s ground?
How true is it that Michael Fabricant had a hand in developing
The Barnet Formula?
San Diego Bhoy …..braw post aboot your travels with the Hoops …91 and counting Hoopy Days indeed….
SOT …you owe me a new keyboard…as I over invested …all over this wan….
Marrakesh Express ….Opium and Hope ….!
this place is braw ……..awfy braw …..
and oh how they suffer!,,,,tcha so ist leben manchmal……
braw
Ziggy
Dukla Prague, Den Haag, and Real Sociedad…
‘Dave king outlines his master plan’ ..
BBC North Brit .. More deluded than your average sevconian.
I see Dave King has outlined a need to over-invest this season coming.
Why change a habit of a life time.
SoT
I over invested with a few nurses in clatty pats, back in the day! ;)
ruggygman
18:38 on 8 June, 2015
Ziggy
Dukla Prague, Den Haag, and Real Sociedad…
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ruggyman, thanks. I’ve not been to a pre-season game for years, but might be interesting to watch these guys close up in such a small stadium.
SOT….
Met a few nice nurses in Clatty pats in my day ;))
DD…
Ya hussy :))
with brand management and marketing speak i tend to follow this guy
https://www.youtube.com/watch?v=3qd8E6m7S4g
kinda makes sense when Euro giants like Swansea,Sunderland are ahead of us in terms of ‘brand’ management.
no association with RIPLCheats under any circumstances.
HH
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Colin Jackson Rip,a good man,cancer is a terrible illness
Delaneys….I am sticking ma neck oot here …but I am guessing you were nae looking for Pats on the heid! ….
Clatty Pats …..braw name for a anti social predicament ….
braw
Sorry, think it’s Den Bosch…not Den Haag.
The Sociedad game looks a good one. Well worth a trip to Paisley for that one.
n
https://twitter.com/BBCBMcLauchlin/status/607927102927736835
touch of redeye there Div,still think you look like Kenny Dalglish wi toothache.
:-)
HH
Dr Jo had a poor start to the season but recovered well following the 5-1 game,Ronnie D probably had a relatively poorer beginning to his term. Had Lubo arrived with Venglos in the close season the league would probably have been won in style.
names of pubs ….I,ll see your Clatty Pats and raise you …..
there was one in Barrow in Furness….The White Swan…was called the Dirty Duck…
braw
neustadt-braw
18:51 on 8 June, 2015….
Rhyming slang perchance:)
RIP Colin Jackson and may perpetual light shine upon him.Not a bad player in his day.H.H..
Just watched the glib and shameless one on Reporting Scotland.
He really is a most unimpressive man.
This is getting better and better.
Half a million shirts.
That’s what Glishamar claimed at his press conference.
That the Zombies used to sell 500,000 ‘taps’ every new strip/season or so.
The ‘most in the UK’.
Yup, Dave.
More than us, more than Man U, more than…Engerlund, anybody.
Are the SMSM hacks swallowing this pish like the hun monkeys invariably are?
Told you he was the Hun for me. He’s going to take them back to where they belong.
Showing at cinemas in 2016 – ‘Liquidation 2: Telt Yeez But Yeez Widnae Listen.’
On the ole CQN we pick the bones out of the Battered Barnet Formula.
duntocherhib
18:50 on 8 June, 2015
Dr Jo had a poor start to the season but recovered well following the 5-1 game,Ronnie D probably had a relatively poorer beginning to his term. Had Lubo arrived with Venglos in the close season the league would probably have been won in style.
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Advancing years may be clouding my memory, but I think we were in contention for the league, then Lubo got injured and (I think) the bold Regi played out of his skin for a short time till he got injured. I think we lost the league with a 2-0 away defeat at St Johnstone. Of course the press were quick to slaughter Jo at any opportunity as they do with any Celtic manager given the opportunity.
The swivel eyed loon wants the ole hillbillies to stump up for the journey [agane]
Clearly his Rangersitis is the same strain as Chas Green Esq.
joe filippis haircut
18:59 on 8 June, 2015
RIP Colin Jackson and may perpetual light shine upon him.Not a bad player in his day.H.H..
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I think playing for Scotland made Jackson a far better player. As it also did for his pal Tom Forsyth, who I initially thought was a midden but again turned out to be decent.
Wouldn’t usually think aboooot that 3 year old club, but
They must be saving a fortune the now, with those 12 players having left
So not losing money for next month or 2 until they sign all those top class replacements in preparation for a major assault on whatever league they play, with players good enough for the SPFL
Should being asking the gardner, and mullet how that one worked out :-)))
Wanted, a replacement for Elbows, is that Moshni not also on the wanted list yet ? a replacement Painter who liked a wee gamble, that reminds me a goalkeeper with same addiction, 2 top strikers, you get the gist
Hail Hail
Sipsini…..to be fair there were and are a guid few webbed feet characters on that peninsula..
and peninsula just stood out as a Dirty Duck local….
braw
Big Nan
13:19 on
8 June, 2015
Decent article in the National by Carolyn Leckie: Right not to ban ‘Orangefest’
The FB comments nail her though.
http://www.thenational.scot/comment/carolyn-leckie-it-was-right-not-to-ban-orangefest.3827
H.H.
=================================
some sound writings there big Nan.Thanks.
HH
South of Tunis, thank you posting your comment on Dr Jo and Lubo.
The amount of ridicule we got for naming Doctor Jo as manager, was way over the top.
He also signed Johann Mjallby I believe.
We played some good football when he was our boss but as Ziggydoc1 says, that 2 nil loss to St Johnstone killed our slim hopes of winning the league.
googybhoy ♥ celtic
16:59 on 8 June, 2015
DR has McCulloch as “former Rangers defender”.
————
Slap on the wrist for someone. “Old Firm”, surely!
Ziggydoc1. Tam Forsyth was the a real hard nut he held Rangers together for season he makes McCulloch and Black look like a pair of wimps.H.H.
Good evening all.
Reading on here, and for the past few months, the expertise on the blog is amazing. I cannot live with the knowledge some of you ghuys have. So I have reverted to posting infrequently and lurking regularly. :-))))
Weefra HH praying to Wee Oscar.
Over investing for dummies
1/ buy a pot you can actually p1sh in.