Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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Sipsini
I resemble that remark!
The Cabin in Dalmuir has always been The Stabbin!
“For every pound Celtic invest, we will over- invest a squazillion quids (tax free)”
for those wondering what sort of impression the 42 times convicted Glib and shameless liar is making on the confused,there is a thread called ‘dave king is full of s**** over on confused meejah,
conclusions eh lol:-)
HH
weefra
they are not that clever they just know where to look
tinternetCSC
Parkheadcumsalford
12:06 on
8 June, 2015
Tontine Tim,
It could well be the same man. He is originally from Clydebank and was transferred from St Michael’s to somewhere like Balloch for a number of years and then returned to St Michael’s as Parish Priest. He still lives there in retirement. He is a lovely singer, if that helps. Good football player too, in his day.
*same one, I think he was originally from Dalmuir. Started up the garden fete which was very successful with guests like big Billy, Dick McTaggart, Evan Williams and the 2 Rydens, George and Hughie of Dundee and Bristol Rovers respectively.
gene
I wish tf I knew where to look. That makes me t@t. :-)))) Cheers for your reply kiddo. KTF.
Weefra HH praying to Wee Oscar.
Neustadt-Braw
18:51 on
8 June, 2015
names of pubs ….I,ll see your Clatty Pats and raise you …..
there was one in Barrow in Furness….The White Swan…was called the Dirty Duck…
*there’s a seafood restaurant in Hatteras NC called “Dirty Dicks” with the slogan, “you can get your crabs at dirty dicks”. I named it “Filthy Richards” for the sake of the grandweans.
heh weefra how you doing mhate?hope all is good down on the farm.
keep the chin up,the close season is a heidnipper lol
HH
joe filippis haircut
19:11 on 8 June, 2015
Ziggydoc1. Tam Forsyth was the a real hard nut he held Rangers together for season he makes McCulloch and Black look like a pair of wimps.H.H.
—————————————————————————————————————-
joe filippis haircut, Bruce Forsyth makes McCulloch and Black look like a pair of wimps.
I wonder if they ever praise Celtic players on Rangers Not So Quick News.
Glasstwothirds – I’m hoping the lack of a straight run from Sevco and it being seen as a blip in the history might be going someway to ending the notion of the OF.
Weefra- you’ll know this one.
Saw the glib & shameless one on TV there and I knew he reminded me of someone.
Have you seen ‘The Man with the X-ray Eyes’ starring Ray Milland? That’s who he looks like IMO :-)
Only problem for Dave King is that us Celtic fans can see right through him.
Luckily for him….the Sevcoites can’t! Haha
Sandman
Falkirk can account for about 200k of them :(
For Sale
1 x Never been used “Floating Pitch”
1 x Mega Millions Casino ( has to be seen to be believed)
1 x Rangers Strip Franchise ( 500,000 sales guaranteed)
Moonbeams.co.uk
art of war
old ray ended up pulling his eyes out – whereas gsl just takes the wet
Ziggydoc1. I cant see any Celtic player getting praised from any of the hun support.There must be good hun supporters out there but Ive never met one. H.H.:- )
sandman
19:01 on 8 June, 2015
Seen that on Follow Follow this afternoon been trying to find the quote all day. So he did say it ?
Paul67 et al
Just read that the Parkhead Housing Assoc. is refurbishing the old Janefield Cemetary Lodge at the Eastern Necropolis with a view to renting it out as social housing. Obviously the fact that there may be a few zombies about the place may deter some, but look on the bright side; you’re halfway to Paradise!
One of thems that claim to be ‘in ni no in Nat….no’ informed me today that they would b signing Adam Rooney for 1/2 million any day soon……I just smiled and nodded
#didnthavetheheart
on this day in 1967 Real Madrid 0 Celtic 1.
https://twitter.com/TheCelticWiki/status/607476225976713216
hail hail
Weefra…………….dinae bother your good self …clever is as clever does ..
as always regards to the boss…
hail hail
braw
Art of War
19:29 on
8 June, 2015
Weefra- you’ll know this one.
Saw the glib & shameless one on TV there and I knew he reminded me of someone.
Have you seen ‘The Man with the X-ray Eyes’ starring Ray Milland? That’s who he looks like IMO :-)
Only problem for Dave King is that us Celtic fans can see right through him.
Luckily for him….the Sevcoites can’t! Haha
…………………………
SuperSally had that problem with Krypto might …..good for weed clearance and the written word on bits of paper in the form of lists…..he wis a braw waver of lists …
braw
Weeminger,
The Old Firm won’t die. We get pages and pages of it on here.
Tontine Tim …………..grandweans are smart wee things ….smiley thing
braw
Dr Jo was subject to a particularly vicious tabloid campaign. Scottish hacks, not fluent in English, even derided his language ability.
Good evening friends.
Evening Jobo I hope you are well ? H.H.
Good evening Jobo
I was reading earlier you dress Big Sanna :-)
supersal- now there’s a brand
I suspect that Dr Jo got such a hard time because he and Celtic had made the media look extremely foolish when their predictions for the managerial job were so wholly inaccurate.
Oh and because he managed a Celtic team that skelped the trailer trash mob 5-1!!
Memories of Jo.
A purple patch when we thrashed everybody (bar the huns). Seven past Goram. Lubo. Viduka. The Swedish saint. A dismal doing from a crap Swiss team. The shambolic doing from the huns at Celtic Park when Hugh aided the thuggish Ibrox mob. Oh, 5-1 also.
Overall, like the Burns sides, not enough cojones. Pity. I really wanted him to succeed.
HT,
The campaign against him had started well in advance of 5-1. Yet Celtic continued to give advertising revenue to the papers. Guess they had contracts.
Jeez-us, Gazza on SSN – looks like Gandalf doing time in a San Andreas penitentiary.
can anyone confirm if its true that glib and
shameless is only allowed out of s.a for
only so many days a year or he is on
penalties.
just askin like
lennon’s passion
19:36 on 8 June, 2015
sandman
19:01 on 8 June, 2015
Seen that on Follow Follow this afternoon been trying to find the quote all day. So he did say it ?
=================================
STV News showed him mumbling it out in his presser.
Brilliant.
Horrible flashback. Darren Jackson played for us. Vidar as well. Marshall on loan.
Regi.
Good Lord.
j67 @ 20:04 on 8 June, 2015
I think it is 182 days. Then he will be taxed here (but what are taxes to a gasl? – noticed he got a taxi today. Taxied in – not jetted in).
Read The Carolyn Leckie piece, always liked her on tv…Gotta say…Its The Most Garbage ive read in a long Time..She can dress up the oo whichever way she likes…It is what it is…Pathetic garbage about her at 14 argueing with men from the shankhil,…Yeah like that ever happened….People on here saying they liked the Article…Get A grip…