This level of subjugation requires a cooperative loser

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If in the 90s, you predicted Celtic would win 12 titles in 13 years by 2024, they would walk away from you.  Back then, I took Deapthroat’s advice and followed the money, I knew that David Murray’s leveraged success would ‘crash and burn’ [quote: my brother Kevin, every 20 minutes from 1992-1998], but never in my wildest’ did I expect the domination to be so utterly complete.  You would be forgiven for thinking this level of subjugation requires a cooperative loser.

It. Is. All. About. The Money.  You and I have to live within our means; under normal circumstances, it comes naturally, we don’t buy luxuries if we can’t pay the fuel bill.  For reasons that we could explore further, some men (it’s always men), think that advocating for the spend of imprudently large amounts of money on football players is a test of their [fragile]manhood.  Why can’t they just buy the blue pills instead of compensating through all this drama?

19 years ago, while Celtic were on their way to losing a league, I wrote that we were in the early years of a Generation of Domination, which started in 2000.  There was a bit of pushback from the hard of thinking, but it was so obvious – Celtic were living within their means, Rangers were driving off a cliff.  There was no other plausible future.

In 2024, you don’t need a crystal ball to know the future of Scottish football.  We all know how it is going to play out, including the Newco board and fans.  But they are all too scared to face up to the reality and do the hard penance – a decade-or-so rebuilding from the ground up, to give their son’s son’s a chance of success.

And for the really hard of thinking, this doesn’t mean we will win every league/cup/game and Celtic will not compensate for whatever you are missing, we will just become and remain the most successful football club in the world.  Which is alright, I suppose.

Enjoy these Celtic years!

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