‘We deserve better’ is one of those phrases which sounds reasonable at first pass but does not stand up to scrutiny.
Fans deserve honesty, good governance and a safe environment to watch football, but do you think any team’s fans deserve on-field success? No. And if there is one club out there where this mantra holds true, they don’t train at Murray Park.
Football success is not a right, conferred by the aggregate number of season tickets bought, divisions played in, or successful campaigns to unseat investors completed. You buy a ticket to be entertained and watch your football team. This act does not come with an implicit understanding of what the outcome of any individual match will be, or an entire season’s undertakings.
It is narcissistic nonsense to think you deserve football success.
‘We deserve to watch our team win, lose and draw.’ This isn’t likely to replace ‘A club like no other’ on your season ticket, but it is the ultimate truism in football and we should all hear it occasionally.
‘We deserve frankness, in times of success and failure.’
‘We deserve to know there is no way to bridge the ‘gap’.’
‘We deserve to be told the old ways are gone forever and there is nothing anyone can do about it.’
‘We deserve to know if we put the club in the hands of a charlatan.’
‘We deserve to know that many of us will never see the league title go to Ibrox in our lifetime.’
You will never see these phrases on a bedspread at the gates to Murray Park, but the day will come when they are acknowledged truths.