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White on white action

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If you sponsor a sporting organisation you would normally assume positive association would follow from the members and supporters of that club, who benefit from the income you contribute.  When it comes to top level football the dynamics change.

Your name or logo emblazoned on the chests of footballers is often the source of resentment.  For some, the income you contribute is irrelevant, you are defiling a sacred relic (the pseudo-religious sentiment is tangible).  The same is true in every land where football is taken seriously.

In this light Tennent’s name on the Celtic jersey this season has been fascinating.  Instead of being blazoned across the chest, as it was last season, it has an understated position below the club badge.  They and kit manufacturer, Nike, have gone one step further this week with the release of the 125 Anniversary Strip, where the logos of both companies are white, embossed on a white shirt.  They will be impossible to see on television and obscure in almost all photographs.

Television coverage and media photographs are two of the three principle reasons companies pay money to put their name on a shirt.  Both have staying power which lasts years; CR Smith are still benefiting every time a period Celtic goal or photograph is featured.

The remaining key benefit to having your name or logo on a shirt is the affinity you build from fans walking the street with your brand.

Tennent’s are a Scottish brand with very little reach even in England, so it doesn’t really matter to them if the Portuguese TV watching public clocked their name on Wednesday, their entire European exposure will be close to meaningless, but the affinity benefit from understating your place on the shirt is worthy of respect from fans who will wear the shirts.  And buy the brand.

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295 Comments

  1. .

     

     

    G’Day Fae a Absolouter El Scorchio Spring Morning Down-Under..

     

     

    Even better after Reading this..

     

     

     

    The victory moves Rangers into second place in the Third Division, a point behind city rivals Queen’s Park.

     

     

     

    They will be Singing Feck The Queens next.. Ha..

     

     

    Summa of PriscillaQueenOfTheDesertCSC

  2. I don’t understand the correlation between the size of the crowd at Ibrox, to money lost to the SPL,etc.

     

     

    If there were twice as many in the ground, sitting on each other’s knees, only one club gets that money, them.

     

     

    Unless it’s a cup game.

     

     

    Conversely, the pounds they spend on tickets for away games, benefit clubs in Div3.

     

     

    Therefore, the longer they spend in the lower leagues, the greater the benefit to Scottish football, as a whole.

  3. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SNAKE PLISSKEN 2218

     

     

    I can’t read the draft as the writing is minute-strangely control+ reduces it in size,control- increases it,instead of the other way round.

     

     

    Does it say anything like “Cheats will never prosper”?

  4. we all know that that rfcia died and are no longer, but these huns are always going to claim that they are the same club. i’ve heard a few people on here saying that when the huns get striped of titles we don’t want them. if we don’t take them they will try to claim. so when it happens we all must celebrate them and make sure the record shows that they are our titles

  5. prestonpans bhoys

     

    22:37 on

     

    23 September, 2012

     

    shortbread don’t have us first or second, bets on last ?

     

     

    Well they don’t want everyone switching off after 5 minutes….

  6. Bobby Murdoch’s curled up winklepickers

     

     

    To be honest it isn’t quite the sensational document they are trying to claim. It reads like a load of waffle.

  7. Evening all

     

     

    let them petty point score over attendances, its all theyll have for the next few years, just laugh it off!!

     

     

    Point out that they only got 28K for their champs lge qualifier last season, what did we get this year?

     

     

    I’ll b honest the only 2 games I’ve attended so far this season are the qualifiers, what does this say about me?

     

     

    Will I be classed as a glory hunter? Whatever that means!!

     

     

    I have 2 young kids, a mrs & a mortgage that come 1st!!

     

     

    I attended those games as I felt they were of vital importance to our season and wanted to be there to support the team.

     

     

    All in It costs me at least £50 to attend a game at CP

     

     

    Some people on here don’t live in the real world

     

     

    HH

  8. tommytwiststommyturns on

    So we’re saying that the BBC Scotland Sports department is anti-Celtic?

     

    What, all of them? Are you really that feckin paranoid?!

     

     

    Or are you talking about selective editors and producers? If so, who are they and what’s their background? Dig them up.

     

     

    Put up or shut up!

     

     

    T4

  9. Ghuys ,

     

     

    i’m posting this from folly folly with a one sentence comment .

     

     

    Define unity .

     

     

    =========

     

    RangersUnite Statement 23rd September

     

    Written by Admin

     

    Sunday, 23 September 2012 21:18

     

    Statement to the Rangers Supporter’s Trust – 23rd September, 2012

     

     

    A meeting was held by various Supporters’ Groups and Websites in Glasgow on Saturday afternoon (22nd of September). Those invited were deemed as fit and proper to represent the majority Support; and are perceived as committed to Rangers Football Club’s wellbeing; and have consistently demonstrated this in both the short and long term.

     

     

    There were significant representations from the following Groups:

     

     

    The Rangers Supporters Assembly;

     

     

    The Rangers Supporters Association;

     

     

    The Rangers Fans Fighting Fund;

     

     

    Rangers Till I Die N.I.;

     

     

    *************;

     

     

    Rangers Media Forum;

     

     

    Copland Road.org.

     

     

    RangersUnite invited these Groups with the sole purpose of uniting all Rangers’ Supporters under one Unified Supporter’s Platform; and considered them to have a shared purpose, that is, to have the best interests of Rangers FC and its Supporters at the forefront of everything they do. A Platform those Fans can both believe in and trust.

     

     

    There was a unanimous agreement by ‘all’ representatives that Rangers ‘will’ be stronger with both a ‘unified’ and ‘fully democratic’ Support. Therefore, we agreed that a Unified Supporters Platform (USP) is best placed to represent the support as a cohesive voice to help serve them with both ‘integrity’ and ‘transparency’ at all times.

     

     

    To this end, the meeting was an overwhelming success, and a further meeting is planned to clarify the joint strategy of the Groups. We will then be in a position to ballot the worldwide Rangers Support for their endorsement of this union via a fully ‘democratic’ vote.

     

     

    Rangers Supporter’s Trust (RST) was not invited to today’s meeting. The reasons for this are as follows:

     

     

    It has been deemed that RST are pursuing a ‘convenient’ plan for buying ‘stock’ in Rangers FC. They are pursuing this avenue with the assistance of Supporters Direct.

     

     

    In our opinion, the RST, at the present time, lack the credibility to be leading a fan’s takeover of the Club. The main problem with their ‘proposal’ is the caveat that, to buy Shares in the Club, ‘all’ Fans would ‘need’ to become members of the RST. We consider this to be both unwanted and unnecessary. We also feel that this ‘plan’ has elements of self interest attached to it. We, therefore, cannot endorse it.

     

     

    Certain RST Board members are also perceived as divisive within the Rangers Support – most notably, Mr.Dingwall.

     

     

    A number of groups also made it clear that they would not engage in the USP process if Mr. Dingwall was a part of the USP process.

     

     

    There was also a unanimous view that this antipathy was reserved to only some members of the RST Board (not to its Members). This ‘minority’ are perceived to have a self-serving agenda that is not in line with the vast majority of Rangers Fans. This assertion was unanimously agreed by all Groups who attended Saturday’s meeting.

     

     

    For the avoidance of any doubt, when we use the phrase ‘Unified Supporter’s Platform’, we mean ALL Rangers’ Supporters Groups, Websites, Blogs, Forums and Funding Groups who have the wellbeing of Rangers FC and its Supporters as core to its purpose. This is without exception, and to this end, RST will be welcomed into the fold ‘as fully participating equals’ at a time which is deemed appropriate by the ‘majority’ of the Supporter’s Groups who attended Saturday’s meeting.

     

     

    It is essential that all parties in the USP are happy to cooperate positively with each other.

     

     

    It was also made clear, by every Group in attendance, that all motives and actions of the USP should always be based on the welfare of the Club and its Supporters.

     

     

    We believe there are steps that the RST could make and apply in order to satisfy the requirements of the USP Group and be involved in the project moving forward. However, such was the strength of the sentiment throughout Saturday’s meeting that we feel concerned that failure to make the necessary changes could lead to the permanent exclusion of their Group from the USP. We sincerely hope that this can be avoided.

     

     

    In order to prevent the occurrence of this scenario, we would recommend RST to open dialogue with RangersUnite in order to clarify the ‘minimum’ standards that RST would need to fulfill in order to be integrated into the Unified Supporters Platform.

     

     

    We sincerely hope that the RST take up our offer of engaging in a positive dialogue with RangersUnite and would respectfully ask them to initiate this contact by email to our Executive Administrative Assistant at: eaa@rangersunite.com

     

    RangersUnite are asking that RST begins a new chapter in its history and attempts a ‘clean slate’ with the Fans.

     

     

    This is a vital opportunity to initiate that change.

     

     

    Whilst we realise this will be challenging and will require some tough decisions to be made, in addition to significant structural reform, we hope that, for the greater good of our Supporters, it takes these valiant steps.

     

     

    We look forward to your response.

     

     

    United WE Stand, Divided WE Fall

  10. T4 ,

     

     

    good break ? chilled ?

     

     

    I don’t believe the sports dept at PQ are anti-Celtic – i think they understand the demographic of their audience both pre and post liquidation.

     

     

    Sanna

  11. prestonpans bhoys on

    tommytwiststommyturns

     

    22:46 on

     

    23 September, 2012

     

     

    u just oot the pub, chill doon……..

  12. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SANNABHOY

     

     

    Interesting stuff-next time I’m speaking to a hun,I’ll tell him there’s a schism amongst their support.

     

     

    That should brass them off somewhat…..

  13. bmcuw ,

     

     

    tal. schism ? might be too high-brow a concept for them .

     

     

    Looks like Grnadmaster Suck’s coat is on a shoogly peg as far as the rest of the support is concerned . could get interesting , especially taking a lead from paul’s article and imagining blue on blue action .

     

     

    Sanna

  14. midfield maestro on

    Cannot see the bucket pics on my iphone when i click on link. Can anyone help? I need to see if i look as good in picture as i do in real life…

  15. tommytwiststommyturns on

    Sanna – did they not invite The Peoples Front of Judea?!

     

     

    Sanna/Prestonpans – great holiday & very chilled, just sick of the same old same old point being raised.

     

    Apart from the Laptop Loyal Diaries and the odd post on some sites, where else are these anti-Celtic media people being outed? I don’t mean the obvious candidates, I’m talking about the people who really pull the strings….editors, sub-editors, producers, etc.

     

    They are the Untouchables…..why?

     

     

    HH

     

    TTTT

  16. prestonpans bhoys on

    tommytwiststommyturns

     

    23:04 on

     

    23 September, 2012

     

     

    I’m just having a laugh and no intent to be serious m8!

  17. If a zombie …. Eats another zombie…. Is that cansbalism? Or if a zombie excludes another zombie is that sectarianism? Just askin like …lol

  18. tommytwiststommyturns on

    prestonpans – no worries mate, just a wee bugbear of mine that we don’t always target the correct people within the MSM. The ire is normally reserved for MacLean, Jabba, Flanders, etc. but we need to be putting the spotlight on their line management.

     

     

    Sanna – Yup, believe I’m in PF’s team with TTT….so we’ll need about 9 chairs for a 5 man team! Hope to see you there bud. :-)

     

     

    T4

  19. thomthethim

     

     

    I don’t think you are missing anything.

     

     

    They are clutching at anything that keeps the superiority complex going, it’s all they have these days.

     

     

    The real culprits are the MSM, they have allowed the situation to get to where it is, they can’t stop now.

     

     

    The real irony is they are culpipable, and the sad hun supporters really can’t see it, they just blame everyone else for their woes, I luv it…….

  20. tommytwiststommyturns on

    suttons volley – don’t be like that! Lob in a wee grenade now and again, then prepare for the resultant cyber-kicking.

     

     

    You a Hun?! ;-)

     

     

    T4

  21. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SUTTON’S VOLLEY

     

     

    Maybe your post made some people feel a bit uncomfortable…..