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White on white action

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If you sponsor a sporting organisation you would normally assume positive association would follow from the members and supporters of that club, who benefit from the income you contribute.  When it comes to top level football the dynamics change.

Your name or logo emblazoned on the chests of footballers is often the source of resentment.  For some, the income you contribute is irrelevant, you are defiling a sacred relic (the pseudo-religious sentiment is tangible).  The same is true in every land where football is taken seriously.

In this light Tennent’s name on the Celtic jersey this season has been fascinating.  Instead of being blazoned across the chest, as it was last season, it has an understated position below the club badge.  They and kit manufacturer, Nike, have gone one step further this week with the release of the 125 Anniversary Strip, where the logos of both companies are white, embossed on a white shirt.  They will be impossible to see on television and obscure in almost all photographs.

Television coverage and media photographs are two of the three principle reasons companies pay money to put their name on a shirt.  Both have staying power which lasts years; CR Smith are still benefiting every time a period Celtic goal or photograph is featured.

The remaining key benefit to having your name or logo on a shirt is the affinity you build from fans walking the street with your brand.

Tennent’s are a Scottish brand with very little reach even in England, so it doesn’t really matter to them if the Portuguese TV watching public clocked their name on Wednesday, their entire European exposure will be close to meaningless, but the affinity benefit from understating your place on the shirt is worthy of respect from fans who will wear the shirts.  And buy the brand.

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295 Comments

  1. Dontbrattbakkinanger on

    Well done the ole bucketeers.

     

     

    Up in heaven a few much missed CQNers will be applaudin’ your efforts.

  2. BMCUW

     

     

    Ha ha!!

     

     

    The perfect drink for ‘them’!

     

     

    Get them a few pints of that to quench their thirst!

     

     

    Cheers!

     

     

    HH!!

  3. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    DBBIA

     

     

    Also worth remembering we were playing team 12 so around 7000 mainly Parent & Child ticket-holders weren’t eligible for admission.

     

     

    Not losing any sleep about the missing thousands,and were I a hun,I would be more concerned wi the missing millions and soon-to-be-missing titles….

  4. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    TALLYBHOY

     

     

    It contains BACARDI 151,over 75% alcohol. I’ll be careful not to smoke anywhere near it…..

  5. Dontbrattbakkinanger on

    Their obsession with the size of the crowd is from the same mindset that has them wearing 5 stars for their League titles.

     

     

    Winning the Scottish title [even without cheating] is no great achievement; Scottish football is poor and has been for years.

     

     

    Someone [italia Bhoy?] posted about them having a ‘deferential’ mentality; possibly, but what they do have is the perception that as a birthright everyone else should defer to them.

     

     

    Sadly the likes of the SFA and the MSM do very little to disabuse them of this notion.

  6. Dontbrattbakkinanger on

    BMCUWO -I thought there were a lot of fholk there with their bairns in tow.

     

     

    Includin’ yours truly.

  7. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    DBBIA

     

     

    I don’t doubt it,but there were many from the “away” section who weren’t,because their ticket wasn’t valid for the game.

     

     

    My sister took my niece along-the fire hasn’t quite caught with her,but here’s hoping!

  8. Kevtic

     

    00:36 on

     

    24 September, 2012

     

     

    The club have been caught out by the prices of the child season tickets. £50 for 19 matches is too low but £129 for 21 matches is too expensive. Next season child season tickets will be around £80 which should haopefully keep the majority happy.

     

     

    As a goodwill gesture the club should look at reducing adults tickets by around £50 and dropping the £29 matchday price while they are at it.

     

     

    —————–

     

     

    Kevtic…..Me & Grandson are P&C ST holders, excluding the Club12 team at the time of renewing. This cost £384 for both of us.

     

     

    Recently we had the opportunity to buy tickets for the Dundee game (Club 12) @ £26 & £17 respectively (which we bought).

     

     

    If this applies to the next Dundee game, that would add up as an extra £86.

     

     

    Add this to the cost of our ST = £470 for the full season, for the both of us.

     

     

    When i’m sitting with the G/Son looking around me in section 115, it’s truely amazing to see so many young weans of an early age.

     

     

    I would be delighted if CFC took the decision to allow kids up to (say) 10 free admission, with a minimal cost increment for pre-teenagers, then incremented increases for teenagers. This could be capped at the £84 already being paid.

     

     

    The kids are the future………..and they can’t ask to be lifted ower….

     

     

    Paddy T

  9. Blindlemonchitlin on

    Ally demands answers.

     

     

    Sound familiar?

     

     

    He hasn’t learned much from his ‘ We demand to know who these people are’ experience, has he?

     

     

    The ‘document’ which is being trotted out in the Record and other Hun sympathetic media outlets as ‘proof’ that there is a witch hunt against the Hun is nothing of the sort.

     

     

    It’s clearly a draft Minute of Agreement , stating what might be, if the parties to it can agree, the basis for resolving a dispute.

     

     

    It will have been circulated amongst the parties to the dispute ( in this case the SPL, SFA, SFL and Old and Newco Zombie FC I.A.) and negotiated by their lawyers.

     

     

    An offer to the hun.

     

     

    If you agree to THIS, we will agree to letting you do THAT.

     

     

    Nothing set in stone, nothing binding on anyone until it’s agreed, nothing ruled in or out, a sensible attempt at compromise and a forum for discussion.

     

     

    Assuming the document was being looked at by the five parties and their lawyers, in absolute confidence, the fascinating thing is, who leaked it? Who benefits from the impression being created that the Harper McLeod led inquiry and subsequent Nimmo Smith led Commission is a done deal form the start, a pre determined stitch up by a kangaroo court conducting a 21st Century Salem Witch trial?

     

     

    It’s not the leagues or the Governing Body, that’s for sure.

     

     

    It’s not just the fat boy who isn’t learning from previous errors. How not to make things worse by questioning the integrity of people you will shortly need to exercise good will towards you ought to be number 1 on Charlie Bhoy’s Catechism.

     

     

    That it’s not, and given he is an apparently intelligent man means something very fishy is afoot.

  10. sannabhoy

     

    23:46 on

     

    23 September, 2012

     

     

     

    ———–

     

     

    Not seen any of your bairns at the home games this season……..

     

     

    Have you moved seats over to 111 per chance.

     

     

    Missing you

     

     

    Paddy T

  11. Morning CQNer’s

     

    _________________________________________________________

     

    Dontbrattbakkinanger

     

     

    08:45 on 24 September, 2012

     

     

    Well done the ole bucketeers.

     

     

    Up in heaven a few much missed CQNers will be applaudin’ your efforts.

     

    __________________________________________________________

     

    What more can ye say ?

     

     

    God Bless.

  12. 67Heaven ... I am Neil Lennon..!!.. Ibrox belongs to the creditors on

    blindlemonchitlin

     

     

    09:15 on

     

    24 September, 2012

     

     

    Correct ….. Greengo has an agenda here …… And he had better hurry up, before BDO formally liquidise them, take back the assets, AND SELL IPOX TO THE HIGHEST BIDDER …… LOL..

  13. How can the Huns see this document of an agenda against them?

     

    It was the opposite. A way of almost letting them away. Take away some trophies and you get into division one.

     

    That was a bargain. Maybe McCoist is creating because they didn’t get the deal.

     

     

    They are the peepil alright.

  14. Stephenbhoy 21.49

     

     

    Absolutely correct and you forgot to mention that they have a significant number of child season ticket holders for which there is very limited income. Prices for kids on Sunday was advertised at £5. Yeh they must be raking it in…..not. HH

  15. paddy turner

     

     

    09:11 on

     

    24 September, 2012

     

     

    Agreed regarding pricing for kids, under 10’s free, small charges up til 16 years. 15year olds have to pay £182ish for a season ticket, £8.67 per game isn’t too much, but if the price was £125 or less, how many more kids would come through the turnstile?

  16. Blindlemonchitlin

     

     

    The document underwhelmed me as it didn’t really tell us much we didn’t already know.

     

     

    What it did tell us is that as part of a deal Sevco (and the document calls them Sevco) would get into Division 1 if they all came to agreement on it. That’s the only thing in it that could be considered “corruption”. You are right that it was a draft proposal and that nothing was set in stone so this is the media acting as attack dog for Sevco – they have not learned a thing but unsurprisingly the media have latched on to whoever calls the shots in Govan. They are playing to the gallery as much as anyone else who actually works for Sevco.

     

     

    You raise a great point – who leaked it to the papers?

     

     

    Well there were 5 parties involved:

     

     

    The SFA

     

    The SPL

     

    The SFL

     

    RFC (IA)

     

    Sevco

     

     

    As you say, none of the leagues would have leaked it and the Murray group and Craig Whyte appear to have gone to ground. It matters not a jot to them about title stripping, they’re out of the picture and RFC (IA) are in the process of being liquidated, so that leaves……..

     

     

    THE ONLY PERSON WHO BENEFITS FROM THE ANGER OF THE PERMA-RAGERS.

     

     

    As clear as glass.

     

     

    It can only be him who did it in another attempt to keep the mugs onside and spending their money. While they believe there is a witch-hunt they’ll roll up roll up to the circus. There is a lot of mileage in this yet and when the guilty verdict comes he’ll sponge off that for another few months at least.

     

     

    Even if Chuckles waived their right to appeal the SPL/SFA would still have to have had the evidence and put it in the public domain as there would be the usual “what is this evidence? I think we should be told” garbage from you know who.

     

     

    The governing bodies are on solid ground with the ability to title strip otherwise it wouldn’t have been offered as a condition of membership in the first place. If there was nothing to hide and they really were innocent then that would be unfair but as we have all seen – there is plenty of evidence to the contrary.

  17. Paddy T , morning from a wet and windy G69 (c Jobo Baldie)

     

     

    No we’ve not moved. it’s just been a really strange start to the season . We’ve only had 2 eligible home games this season (Aberdeen and Hibs) so we’ve only been along a couple of times. We obviously didn’t get saturday as this was the club12 fixture and we couldn’t justify the extra £1K+ to take kids to this game. We missed the helsinki game as it was arranged at too short notice to get any groups in (being in the middle of the summer holidays).

     

     

    It felt strange on Saturday looking over to our section and seeing it empty . That’ll be the last time for a while .

     

     

    I saw your comment earlier re pricing and next season. I think we are all hoping that Celtic’s number crunchers get a wee bit creative and find a balance between bums on seats and cash in hand.

     

     

    Sanna

  18. Philbhoy – It’s just the beginning!

     

    08:09 on

     

    24 September, 2012

     

    Some of us need to keep the wheels of industry turning.

     

     

    Hi ho, hi ho it’s off to work i go…..

     

     

    ————-

     

     

    were you referring to me…..obviously!!!!

     

     

    You watch what your doing now; you’r not as young as us young yins!

     

     

    Been on the go since 04.00 hours….

     

     

    Paddy T

  19. My wife and her sister and the kids donated generously to the

     

    Wee Oscar Knox Green & White Bucket Collection on Saturday.

     

    I was supposed to join them but, I got offered an extra shift at work

     

    so, as sutton’s volley correctly stated – Family Comes FIRST !!!

     

    But, I can’t not mention being touched by the warmth of the support

     

    on Saturday – Touched. Not Surprised.

     

    So, it must have been quite a day if even sumdy like me can be touched :o)))

     

    May God Bless EVERYONE Involved.

     

    Hail Hail

  20. Tim Malone Will Tell on

    Interesting how this “leaked deal” document is being used to make Rangers look like victims – very interesting strategy that will certainly help Chuckies appeal to the zmobies for cash in the share flotation.

     

     

    It is portrayed as Chuckie having stood up to the SFA/SPL and rejected the unfair deal – when in fact nothing is further from the truth.

     

    When Chuckie stood before the SFL chairmen, he confidently told them that a deal with the SFA/SPL was already in place – someone should ask him exactly what deal he was referring to.

     

     

    The fact of the matter is that when the SPL and SFL votes went against Sevco (due to the fans), the deal was in tatters.

     

     

    All these claims by Sevco should be tested by examination of facts against a timeline of events – and difficult questions should be asked of Green, Regan and Doncaster as to exactly what was offerred, who agreed to what and when did they agree it.

     

     

    In stating the obvious, I wont be holding my breath – but somebody should be taking Green to task over this rubbish…

  21. Morning all.

     

    Just wanted to say that I thought the performance at the weekend was another good one sand the team seem to be showing great improvement.

     

     

    Liked the look of big Lassad, thought Broon had another excellent performance (apart from the pen miss) and Vic’s goal gets better everytime I see it.

     

     

    It was also great to see Dylan McGeouch making an appearance. Think this could be his season if he can get back to full fitness.

     

     

    Here are extended highlights for those who missed them.

     

    http://www.youtube.com/watch?v=l1Y4i2c4XP0

     

     

    HH

     

    /Bishop B

  22. sannabhoy

     

    09:41 on

     

    24 September, 2012

     

    —–

     

     

    Being an EH51 born & bred & working in TS10, I have not a clue where G69 is.

     

     

    Ken what you mean about strange start….I missed the Hibs game due to unforeseen commitments, but have managed all the rest. Just not noticed the presence of (your)the kids.

     

     

    Bums on seats will only be forthcoming if you offer the supporter affordable entertainment..

     

     

    Affordable;

     

    Let’s face it, even with the P&C deal, the present financial climate make it difficult for parents to spend the limited cash they have on “luxuries” to which I would consider this to be.

     

    The unemployed have NO CHANCE of attending at the current prices.(some would say at any price, given that they most possibly receive £67/week)

     

     

    What to do;

     

    P&C – Charge in accordance with an age criteria.

     

    Unemployed – Acknowledge the situation and make free seating opportunities available. You cannot help but notice the empty seating in certain sections of the ground ( next to the visiting fans in the LL Lower as an example.)

     

     

    Entertainment;

     

     

    The weans of an early age are not greatly interested in the actual match features. The surroundings are what interests them. Prematch entertainment of getting your photo taken with Hoopy tells you a lot……

     

     

    Paddy T

  23. Lennon n Mc....Mjallby on

    Every dirty trick possible,that’s the huns,I would be mortified if it was us trying to defend blatant cheating on such a scale,see if any of their hordes had any decency given they believe it was the boardroom and not the club that caused it (stop sniggering),they would put their claws up and say “take the titles,we can see we got them unfairly” but no,not them,Greens motivation of course is different but the huns have no excuse,its pathetic and its certainly not Scottish to be carrying on like that.

  24. The Battered Bunnet on

    I am very pleased that the proposals to deal with the issues raised by the invalid registration of Rangers players was not dealt with by the shabby proposals published in the Record today.

     

     

    Scottish Football has been ill-served by those in positions of authority at the SFA and SPL for many years. This deal would have enabled those who actively corrupted the Game, and those whose passive, permissive approach enabled the corruption to be sustained for so long, to be hidden from view, protected by legal undertakings not to disclose the truth of their duplicity.

     

     

    Nimmo Smith’s new brief may not directly address the role of the SFA in Rangers’ disgrace, but it will be very hard for him to avoid it.

  25. Good Morning all

     

     

    The document only showed that SPL and SFA were trying everything to help Sevco and Green had his filthy wee mits all over it, he would have accepted the measures to get into Div 1, now that he hasn’t got that and the fact the net is closing in, he has now shat on them all. The fact the Sun are trying to make a story out of this non event, is just them trying to get into the good books of the new club’s fans after they bottled Phil’s book. As for Fatsally statement, he needs to get it into his pea brain that every crime has a punishment, stripping titles is one of range of punishments available if they are found to be guilty. I have a bad feeling they (MSM, Sevco, SFA, SPL) are trying to work a way of not stripping the titles, UEFA/FIFA need to step in and clearly state what the facts are, new club, no history, titles (if guilty) need to be taken away from oldco.

     

     

    Hail Hail

  26. Philbhoy - It's just the beginning! on

    Paddy Turner

     

     

    I do take it easy!

     

     

    My old, aching, infirm body won’t let me work at any other pace.

     

     

    Cough, cough.

  27. Just before I start on my list of September Monday chores (cheers, Mrs B) a wee quiz question if I may.

     

     

    When was the last time we played away in the SPL at 3.00pm on a Saturday? Very surprised that next weekend’s top of the table clash is not live on TV.

     

     

    Jobo

  28. Paul67

     

     

    As soon as I saw the strip I thought ‘that Tennants logo is unusually discreet’ (although maybe the fact that it is less obvious makes you take more note?). I would say though that for some reason, and I have NO idea what that is, Tennants Super seems to have a foot in the European market. When I was in Rome at the time of the CL final between Barcelona and Man Utd there were several pubs I went to that had it on tap and I’ve even got a picture of me standing next to a stencil of the logo on a wall…