Agents talk to the media when they are not talking to Celtic

One of the problems of doing your business discretely is that if and when agents or selling clubs publicise your interest in their player, media attention has a tendency to attribute too much focus on the most recent name revealed.  Teemu Pukki is a player Celtic have been trailing for some months but the fact that his agent yesterday revealed their interest is no indication that he enjoys any pre-eminence over others strikers being considered.  If anything, briefings from the agent are an indication of the opposite.

Reports yesterday that Pukki is backup in case a bid for Finnbogason fails are also wide of the mark; this is not the active path Celtic are working on.  There are (at least) two other strikers under consideration, neither of whom have directly or indirectly leaked the discussions.

Nothing sells media adverts like transfer ‘news’, which is fair enough, but news is easier to find than the actual story. This is a ‘no news’ article, the easiest of all. No panicking in the back…
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