Anger at Ange a year on, YouGov on cinch SPFL woes
Motor trade publication, AMonline, yesterday reported YouGov’s findings into advertising and brand awareness for the industry for last month. They show awareness of SPFL sponsor cinch increased to new highs, demonstrating “a greater increase in this metric than any other automotive brand in our database.”
YouGov credit this increase in brand awareness on coverage cinch received due to Newco’s refusal to display the league sponsor’s logo. The research company noted, “If [Newco’s} aim was to reduce awareness of Cinch’s advertising, our data shows that it clearly has not worked.”
Advertising and sponsorship is expensive, news coverage for your brand is almost impossible to acquire in a positive manner, but cinch find themselves as the innocent pawn in stories across all media. This level of coverage would be unaffordable if they were to attempt to pay for it.
One year today since Ange Postecoglou was appointed. He has been an overwhelming success, delivered the league title and brought footballers to Celtic who entertain and excite.
The levels of anger and lack of foresight left on these pages a year ago is not something you will all want to review. Success comes from hard work, innovation and strategy. Celtic will not get everything right, they will not win every trophy. As a community, we have to learn the lesson of what happened a year ago. A few articles from a year ago:
Postecoglou only part of the solution