Ashley fait accompli

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Tuesday’s Telegraph suggested Mike Ashley is about to increase his shareholding in newco to 29.9% via a share issue, in contravention of his agreement with the SFA on multiple ownership.  This morning the club informed the stock market the Ashely’s appointee, Derek Llambias, is now chief executive.

The key passage in the Telegraph article is:

“There is no certainty of anything like unanimous approval, but many in the higher reaches of the Scottish game acknowledge that a revived Rangers, capable of resuming the Old Firm rivalry and renewing the club’s presence in Europe would make Scotland more attractive to broadcasters and league sponsors, with general benefits.”

This has almost certainly come from the same kind of club source which in another lifetime were assuring journalists that HMRC would agree to a CVA; I know for sure the SFA are far from ready to rubber-stamp an Ashley land grab.

There are a few points which, despite blanket coverage of this issue, are not getting a proper hearing:

At current trading levels, Ashley is earning around £4m p.a. from newco as their retail ‘partner’.  He is also their exclusive wholesaler, so the club is worth even more to him, let’s say £5m p.a. in total.

Anyone who tells you his financial pay-off is through having newco wear his branding on a European stage is either wholly compliant in an attempt to mislead newco fans, or is simply regurgitating information handed to them by PR agents, without the wherewithal to digest the information correctly.

He’s making £5m per year and he therefore has an interest in ensuring the club continues in its current condition.

The second issue is around the legality of multiple-ownership.  It is not against Uefa rules (you can simply comply by one club not competing) but does breach rules in Scotland and England.  I recommend not getting too hung-up on this point.  In the event he was asked to disinvest from one of his clubs, Ashley could with pull a Blue Pitch Holdings/Margarita stroke.

For all you know about those two newco investors, I could own them.  It’s a paper exercise for Ashley to move his ownership beyond the reaches of oversight, and there is nothing in the rules to prevent this.

The question for the SFA, and eventually the FA, is what level of Ashley’s influence, not ownership, they are comfortable with.  There are no guidelines on this point.

A further consideration is that whoever briefed the Telegraph at the start of the week is likely to have painted a scenario that without Ashley’s next bung, newco is likely to go the way of oldco.  This is far from certain.

If all newco need to survive another season is circa £8m it’s not a figure beyond the realms of possibility for some of the blowhards who have been trying to disrupt Ashley’s strategy in recent months.

My hunch is that the SFA and newco’s fans will be presented with a fait accomply – it’s Ashley or bust.  What is certain is that the club will be vastly more inhibited by Ashley milking it dry than with a unifying figure.  He has the makings of a memorable Ibrox owner, a true heir to Sir David Murray.

Still time to order Caesar & the Assassin, the 2015 CQN Annual, with or without bundle, or anything else from the vast array of Celtic books and DVDs in time for Christmas post, but you don’t have long……

Thank you to everyone who participated in our Magners ticket competition yesterday – and who donated to Mary’s Meals. The answer to the question, who do we play on 27 December, is Ross County, which proved to be trickier than I thought. Draw will be made this afternoon and winner informed thereafter.

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  1. Dallas Dallas where the heck is Dallas on

    Fred, I can’t stand Charlie now. His ship has sailed way over the horizon now.

     

     

    In saying that, he has stood up for Sally, maybe he’s not that bad after all as Sally must stay.

  2. Tricoloured Ribbon on

    bgx

     

     

    00:24 on 21 December, 2014

     

    Tric ribbon…what was he thinking of…oh…let me guess…himself…money…..money …himself…..

     

    ……

     

    Every player for Celtic was available for transfer at the time Nicholas went..

     

    From 1888 to the present day..

     

    That’s the way it always has been.

  3. Charlie nicholas is the prime example of what i said last night and got ripped up for….explayers are expro footballers….they are men not gods…thank them for their sevice…and move on….live in the present…support Deila(who i have ripped up and praised) Brown and Guidetti…

  4. Roy Croppie… What a shift, I am shattered just trying to read your stuff, cheers for Grace best song/story of the lot, love it, makes me smile & sad at the same time, enjoy watching the hoops tomorrow Bhoys

     

    Hail Hail and good night

  5. Tricoloured Ribbon on

    Having watched tonight’s football I maintain we should have signed Charlie Austin and Johnny Russell.

     

    I posted about Austin long ago.

     

    We should have signed him along with Hooper.

     

    Instead we were landed wae Bangura,Balde and Pukki.Good Lord.

  6. Bill McMurdo blogger, son of Bill McMurdo football agent and marketing genius, is, genuinely, the sanest pro-Rangers commentator around.

     

    >>

     

     

    Come on – he’s a Jack Irvine conduit, and ‘religious’. He may be able to spell, but that’s where sanity ends.

  7. Dallas Dallas where the heck is Dallas on

    Bada bing, Jim Stewart looked totally bewildered at us going daft and us not having scored.

     

     

    I don’t think he ever recovered from our second goal at Ibrox on new years day 1983.

  8. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    FRED C DOBBS. 0047

     

     

    I’ve yet to meet a former Celtic supporter. Had to listen to a few on telly,mind.

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