If anyone tells you we are about to bid €7m on a guy who scored fewer league goals than Billy McKay last season, and who was signed for €500k last summer, don’t listen to them. Nonsense like this is 180 degrees away from strategy. Where would such a player’s sell-on value increase to? It’s just not going to happen, nor should it, it would be a vanity purchase, the likes of which old Zsa Zsa himself would consider.
The last season we have figures for (season 2011-12), when we had Europa League football, Celtic lost £7m. Since then three significant things have changed:
We’ve sold Wanyama and Hooper for over £17m (before deductions).
We got back into the Champions League and earned an additional £20m.
Season book sales dropped and this season cost £100 less than before.
Cutting £100 off the ticket price will bring in £4m less than last season. All other things being equal (which they will not be), this would give us an £11m deficit before Champions League income and any trading surplus. In short, to retain equilibrium, we need to reach the Champions League group stage more often than not. Money from Uefa is not so much a bonus, it is necessary to push us into the black.
I know we covered this last week, but £17m for Victor and Gary will not, on its own, equate to £17m for new players. Gary and Victor were both on their first Celtic contracts when they left, neither of which was near the top earning position (although both were offered top earning contracts).
We’re not going to spend £17m on transfers and be able to pay the new players from the money saved by not paying Victor and Gary. Instead, the boost to the football budget from these sales will almost certainly disproportionately increase wages, leaving a lesser amount for transfers (if we sign four players for £2.5m each, we’ll probably have to pay each more than the average of Victor and Gary’s wage).
Knowing where they came from, I reckon Victor and Gary cost approximately a combined total of £1m p.a. in wages, the bulk of which would have gone to Gary. If we bring in four players, each costing multiple millions, they could easily cost us an extra £2m per annum in wages, or £8m over their four year contracts.
In short, there is enough money available to buy several good players, for decent money, on high wages (for Celtic). This is a good, sustainable, place to be, but it is not transfer window nirvana. We have moved from a position of carrying a perpetual loss to being able to afford an increase in football budget without splurging into debt to fund it.
This isn’t a detailed budget analysis, there are lots of other variables (McCourt, Rogne etc off the wages, not Murphy, whose wages were off the books already), non-football budget cost inflation, considerable drop in one-off ticket sales (20k seats for £42 each at Rangers games twice a season) and commercial income from 2011-12, variations in season book sales (I hear they are marginally up on same time last year but still down on 2011-12).
The big challenge for the club is to ensure the playing squad is good enough to qualify for the Champions League group stage, and to compete when there, more often than not, without indulging in casino football every year.
We stick to plan, scout and recruit players within budget and with high potential sell-on values. €7m on a striker from Heerenveen? Better stick it on black.
The Kano Foundation have around 40 bucketeers for their annual drive at Celtic Park on Sunday. They could do with a few more. If you can do your bit, get in touch: contactus@thekanofoundation.com.
Check out the 1254125 Great Scottish Run page. I plan to keep this page updated with progress on the event and other resources. When you sign up, let me know and I’ll promote your donations page.
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Corky
Ya got me :)
Jellyfish … no ta
I’m Off Ooot, back around nine, I’ll be disappointed if we haven’t signed someone by then.
Jelavic?
No thanks.
Doyle?
No thanks also.
HH!!
Sheik Yerbouti
19:33 on
30 July, 2013
your a joke(ing) right?
ich bin zuruck :)
Thought Jellyfish was over-rated at deidco AND Everton.
Has initial impact but is then rumbled.
Just saying
kelvinbhoy
Thanks for your kind words. Getting there.
This is the same round as we played Helsinki last season,not Helsingborgs.
The Helsinki tie was free on the season book.
If we make the next round it would be comparible to last seasons Helsingborgs tie.
TT
SSB
I love it
Shows awe the lackies up
Keevins waxxing lyrical about the zombies
Hospitality last nite telling sevconians to pick
There targets
bawbaggery at its best
TT
What’s your point caller
I dont think your saying cliftonville and elfsborg games should both be part of sb
Im happy to pay the paltry £20 for tomorrow night
neveralone
Totally agree. Something like 2 goals since October. Lazy, would be expensive, and what is he now, 28? Little re-sale value.
TBJ
My point is if th gate is down on last years it’s not a true reflection on the interest in the match.
The next round is the decider for CL groups ,if we make it the attendance for the next round will go up.
I get this round free on my ST anyway.
(:-)
TT
@Celtic1888News: Due to Elfsborg’s training at Celtic Park Derk Boerrigter’s unveiling will take place tomorrow
Jelavic is a wind up,Doyle is about 5 th choice but advancing by the day.
Sorry to interrupt, bhoys, but if the game is on live tomorrow then which channel is showing it? Or can I get it on wi-Fi anywhere? At present in Mauritius and getting blanks from any bars I thought may show football.
Paradisemyarsecsc!
Sheik Yerbouti
19:41 on
30 July, 2013
you want to grow out of loving things that are not good for you…..
Transfer silly season once again. Jelavic? deary me. I’d rather we signed no-one instead of these 2-3 mil duffers and gave the young guns a shot at glory, but I’m in the minority going by the usual transfer mania on here.
justsayingcsc
it’s madness to think tomorrow night will play a significant part in defining the season. i’m in the mad club.
Neustadt-Braw
19:38 on 30 July, 2013
Sheik Yerbouti
19:33 on
30 July, 2013
your a joke(ing) right?
ich bin zuruck :)
—————————–
English please lol
Jelavic? Almost worth it to see the look on the collective face of Der Hun!
Blog Owner describes signing strategy then the tweets and texts are rammed full of stories about 29/30 year old Doyle?
Profile?
Summat wrong there methinks.
Unless he’s cover for the cover we already have…
Celtic in damage limitations til after qualification proper.
Not necessarily a bad thing as we know of recent fools who punted their wages on expecting to qualify…
But it’s not necessarily a good thing either when a lot of folk are wary of Elfsborg.
… who’d run a football club and try and keep the fans happy at the same time?
u
Neustadt-Braw
19:50 on 30 July, 2013
Sheik Yerbouti
19:41 on
30 July, 2013
you want to grow out of loving things that are not good for you…..
———————–
Sorry mate canny help it
I saw Doyle make his debut for St Pats, he stood out like a sore thumb, miles ahead of anyone on the pitch.
Lost him a few months later to Cork, Pat Dolan got the boot from Pat’s, took Doyle with him, followed his progress ever since.
He is a better striker than we have presently, by a country or even city mile, and will score for fun in scotland, might even do the biz in europe as well, who knows.
HH
If Bangura plays tomorrow, his contract should be torn up. Simple as. Heaven forbid if he actually scores, which knowing our luck he probably will.
Jelly………….
Only Jelly I’d be considering is the kind that goes perfectly with …….ice cream.
Let’s have nowt to do with…… owt……… that has any ties with the tribute klub.
Is anyone who bought a ticket for tomorrow last Wednesday still waiting for it to arrive?
Phoned and bought mine first thing last Wednesday, but no sign of it yet.
Starting to panic.
Paul67 et al
Our man Neil On Radio 5 later, on a preview to the SPL (SP?). Cannot see much of a challenge from Edinburgh, got hopes for both Dundee United and Aberdeen, but more than likely Motherwell and Inverness will be more consistent, with St Johnstone in the top half. Good to have Partick Thistle back after a while. Anyway, if live, it will be good to hear what Lenny has to say, about anything.
Maybe I am the only Celtic fan in the World who would be happy with Jelovik but the guy knows where the goal is and it would be a real slap in the coupon for the deied teams supporters.H.H.
If Bangura plays tomorrow, he will never pull on a Celtic shirt again.
Not that he was likely to, mind you.
Well just back from a wee cruise to Sardinia , Naples, Rome , Corsica and Mallorca … It was nice the family had a ball but for the Internet bampot absolute hell !!!
Onboard wifi of 11kb/s for the bargain price of £.35 per min!!! All inclusive my erse also found out after buying some crap burgers that Italian McDonald’s do free wifi … Just NOT to uk numbers so I got the cliftonville score and the fact that hoops is off along with a couple of texts regarding Uefa being there usual arsehole selfs aided and a bytes by our club custodians…… Have I missed anything else???? A brief summary would be much appreciated
Hx2
Sheik Yerbouti
19:52 on
30 July, 2013
Neustadt-Braw
19:38 on 30 July, 2013
Sheik Yerbouti
19:33 on
30 July, 2013
your a joke(ing) right?
ich bin zuruck :)
—————————–
English please lol
………………………………..
aye yer right ….wish we could pass a ba 4 to 5 meters at speed though …even the Wimen dae it oor here ….fecking annoying … canny even get picked fir the oor 60,s
never mind I have 2 working hands …..as someone famously said!
Joe Filippis Haircut
19:56 on 30 July, 2013
——————
Well said that man
BobbyRussell
Best ask yer bro for CelticTV login details…..
One week til the Dublin Culture Visit….nice shops
Looks like the Celtic fans will fail to support the team tomorrow. Hopefully those absenting themselves will purchase SB’s and provide the club with the vital funds.
We can laugh and decry them, but the Dead club’s lot have rallied and stepped up to the mark.
Does anybody really believe Jellyvish is crazy enough to sign up for bombs, bullets & all thungs Hunderful in the post?
Yeah, i think it might work out like that and IF we are maybe in need of a goal then the introduction of a new guy as a sub can have an amazing affect on the crowd eh?
Which then inspires the players and unsettles the opposition!
Sheik Yerbouti
19:59 on
30 July, 2013
Joe Filippis Haircut
19:56 on 30 July, 2013
——————
Well said that man
…………………………
anither Kolumbo double act we do not need ! :)
but as the conductress used to say …go ahead if ye want…
TT
So your twenty quid better off than me … your on the bell in the kerrydale ;)
Hopefully there is another round to see what the attendance is
Smashy, you got ma number, you send me big bros details. Eethur that or McCulloch dizny appear in Dublin. (apart from cheering on our opponents )