EPL TV deal: a way forward for Celtic

1285

Some thoughts to the 70% increase in English Premier League TV income:

Our financial strategy

Stop feeling sorry for ourselves.  We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England.  Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.

If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.

Player values

After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect.  Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.

The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer.  A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.

More than ever, it is important to manage playing assets.  Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team.  It helps build the player’s value, which helps build Benfica.

Player trading velocity

If player trading is important going forward, my hunch is that trading velocity should increase.  To do this properly, it is absolutely crucial we invest more in the scouting process.  Scouting and recruitment is as important to the club as tactics and team selection.  Resource it accordingly.

SPFL TV deal

I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not.  What is perfectly clear is that the current deal is practically worthless.  We must change.  The potential downside is almost immaterial, as we’re starting from such a low point.

Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide.  There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.

In football TV terms, we are the Straw Man, with nothing to lose.  Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.

The Bubble

It’s a bubble.  Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:

Is this level of contract affordable by Sky or BT?

Will this new cash make the downside of relegation from the EPL any easier?

Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?

No, no and no.  The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.

Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.

You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films.  Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.

English Premier League football is the asset they are betting the farm on.  They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.

BT are in the process of buying market share.  They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).

It’s not a case of if Sky’s ability or desire to pay changes but when.  Then the bubble will burst, then football will plunge into a reverse gear.

Until then, we play the system.

Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park).  Email me for booking details, celticquicknews@gmail.com

Click Here for Comments >
Share.

About Author

1,285 Comments
  1. Pages:
  2. 1
  3. ...
  4. 7
  5. 8
  6. 9
  7. 10
  8. 11
  9. 12
  10. 13
  11. ...
  12. 34

  1. Joe Filippis Haircut on

    Starry plough. If they all turn up you will be correct but as we know they are not very reliable these bears. H.H.

  2. midfield maestro on

    favourite uncle

     

     

    19:05 on 13 February, 2015

     

    midfield maestro .

     

     

    nice to see you back .is uncle dick still about.

     

     

    Coincidence, i mentioned your monicker to him last night. He was visiting my dad in hospital, who is seriously ill. He was curious as to how you would know him etc. My mum,Dicks sister, still about, 92 soon. Dick was 87 a few weeks ago. Spent a good while talking about his boxing days, running the guild for years & the omnishambles that is the SFA, as you probably know he was a board member. Can you enlighten me as to your acquaintance to him, so i can pass on?

  3. Phil, 1850hrs,

     

     

    That could be the man.

     

     

    Would he be too expensive?

     

     

    They are sill paying for Ally and Co, Green and Whtye and Ashley.

     

     

    Could we find something cheeper?

  4. Pfayr

     

     

    Its a wee Yorkie cross

     

     

    I wanted to go for ‘Super Joe Hansen’

     

     

    But she wasnt havin it…

  5. Hoop hoop Hooray on

    No such thing as fixed odds now. They went 20 years ago when bookies started accepting singles. Hibers odds have plummeted. On thu you could get 2/1 to win, 9/2 to win half time full time and 6/1 (-1)

  6. midfield maestro on

    midfield maestro

     

     

    19:20 on 13 February, 2015

     

    favourite uncle

     

     

    19:05 on 13 February, 2015

     

    midfield maestro .

     

     

    nice to see you back .is uncle dick still about.

     

     

    Coincidence, i mentioned your monicker to him last night. He was visiting my dad in hospital, who is seriously ill. He was curious as to how you would know him etc. My mum,Dicks sister, still about, 92 soon. Dick was 87 a few weeks ago. Spent a good while talking about his boxing days, running the guild for years & the omnishambles that is the SFA, as you probably know he was a board member. Can you enlighten me as to your acquaintance to him, so i can pass on?

  7. Pedro,

     

     

    Read the midget is off to Belfast.

     

     

    Here’s hoping there not many empty houses!

     

     

    Charlie Green, indeed!

     

     

    P

  8. FAVOURITE UNCLE on

    midfield maestro .

     

     

    my dad was a bookie in KENT RD ANDERSTON.he will know from that .I am the youngest son.wish him well from me.

  9. Keeping The Faith on

    Nacho Novo to the rescue .. The rat who leapt on the sinking ship.

     

     

    C’mon the Hibernian

  10. For all those still to travel to Belfast a link to self service check in desks which are situated at both Glasgow and Belfast City airports So simples even a sevconian could follow

     

     

     

    http://www.flybe.com/checkin/self-service-checkin.htm

     

     

    One piece of advice not offered….. should your carer or nurse accompany you to the airport make sure they sign the consent form before they leave stating that you are able to travel alone

     

     

    Ps. Any of you travelling on the 1205 service out of Glasgow tomorrow keep your eyes open for the Mickbhoy lookalike :-):-):-):-)

  11. pedrocaravanachio67 on

    Pod I

     

     

    Someone’s gonnae stick a wee green suit and hat on him and stick him under their arm…..

     

    A wee mascot for the rugby ramorra:-)

  12. roy croppie

     

     

    19:07 on 13 February, 2015

     

     

    Thanks for that. Out of interest, is it within walking distance to restaurants or bars?

     

     

    Appreciate I’m looking for the perfect place but that’s what hols are for!

     

     

    P

  13. midfield maestro on

    favourite uncle

     

     

    19:23 on 13 February, 2015

     

    midfield maestro .

     

     

    my dad was a bookie in KENT RD ANDERSTON.he will know from that .I am the youngest son.wish him well from me.

     

     

    If i mention bookie, Dick & my mum will know name? My dad was William St & Kent Road too.

     

    Thanks for prayers, tough time.

  14. Pod i

     

     

    small bar in the wee town nearby but we got a taxis to a couple of larger towns 10-15 mins away. Went with three other couples so sometimes we had a driver.

     

     

    Nice area.

     

     

    HH

  15. Haha, I’ve got this picture in my head now of a noisy leprechaun… ” gie’s a pint ya rocket, where my fkn fags, ye cannae tell but ah used to be 6ft”

     

     

    Best of luck to the locals

  16. Looks like the good old days have returned to the Bigotdome, just seen a sea of blue on BT sports !!

     

     

    Oh wait, it’s seats.

     

     

    Hahahahaha

  17. Phil MacGiollaBhain@Pmacgiollabhain · 53 mins53 minutes ago

     

     

    If Big Mike get his guys to push the Administration button then I suppose that would be one way of postponing the EGM.

     

    Yeah?

     

    #Option

  18. On my way to CQN 5’s last night for the first time, got lost on Scotland Street. Stopped the car and put down the window…’excuse me, do you know where the football pitches are?’ Guy says…Er yes, Ibrox is just along the road.

     

     

    #irony

  1. Pages:
  2. 1
  3. ...
  4. 7
  5. 8
  6. 9
  7. 10
  8. 11
  9. 12
  10. 13
  11. ...
  12. 34