Some thoughts to the 70% increase in English Premier League TV income:
Our financial strategy
Stop feeling sorry for ourselves. We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England. Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.
If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.
Player values
After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect. Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.
The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer. A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.
More than ever, it is important to manage playing assets. Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team. It helps build the player’s value, which helps build Benfica.
Player trading velocity
If player trading is important going forward, my hunch is that trading velocity should increase. To do this properly, it is absolutely crucial we invest more in the scouting process. Scouting and recruitment is as important to the club as tactics and team selection. Resource it accordingly.
SPFL TV deal
I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not. What is perfectly clear is that the current deal is practically worthless. We must change. The potential downside is almost immaterial, as we’re starting from such a low point.
Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide. There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.
In football TV terms, we are the Straw Man, with nothing to lose. Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.
The Bubble
It’s a bubble. Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:
Is this level of contract affordable by Sky or BT?
Will this new cash make the downside of relegation from the EPL any easier?
Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?
No, no and no. The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.
Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.
You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films. Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.
English Premier League football is the asset they are betting the farm on. They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.
BT are in the process of buying market share. They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).
It’s not a case of if Sky’s ability or desire to pay changes but when. Then the bubble will burst, then football will plunge into a reverse gear.
Until then, we play the system.
Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park). Email me for booking details, celticquicknews@gmail.com
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Turkeybhoy
Thanks for the Sevco stats, you are well versed.
I thought the referee didn’t feature much last night, if that makes him fine for you, so be it.
When Celtic played Sevco the referee featured heavily in influencing the scoreline, he couldn’t prevent the result, and if Sevco who despite the gap are in prime position for the play offs, make it, – the SFA will do everything they can to help.
Just my opinion CSC
Best hoy
I wonder what Sleekit’s intake of comfort food is like these days:-))
All aboard the Rebel plane!
Stuart Armstrong on Soccer am. Footballing memories.
Supported sheep as a boy. (hometown team)
Lampard his favourite player
Espanyol v Sevilla favourite match he’s watched (Hampden UEFA cup final)
Hope ye weigh in again the day, young Mhan!
I disagree with those who wish us not to complain about the refs.
They simply cheat all of the time and are part of scotland institutional sectarianism.
Surprised Griffiths is replacing Guidetti as I thought Guidetti would be a likely starter against Milan. Maybe Ronny will bring him on for last half hour if we are a couple of goals up.
Kris in the studio with Snodgrass and the wee hurtin’ Zombie, Tanner.
CG AM DEN VVD IZZY
BROWN BITON GMS SA STEPHAN
LG
I think this pic sums last night up perfectly!!
http://willievass.photoshelter.com/gallery-image/130215-Rangers-v-Hibs/G00000dmtrPf2jYA/I0000Jo96qvm4TvM
HH
jobo baldie
12:03 on 14 February, 2015
21’30″
You’re on fine form jobo, well done, great time.
New article not posted yet
Neganon,
I’m kinda in the middle regarding refs.
I think we should be highlighting the shocking decisions but some on here moan and greet about every single decision. Putting it down to a dislike of us and love of huns.
HH
beatbhoy always thought Armstrong was an Inverness lad. H H Hebcelt
glendalystonsils
Maybe saving him for Inter?
Well done Jobo now for sub 20 mins Hail Hail Hebcelt
Can’t remember the last time I was so pleased to welcome new players to Celtic as I am with SA and GMS, they are excellent role models for any youngster with ambitions of being a professional footballer. Welcome to the greatest club in the world bhoys.
jobo
Mind and take a wee run by the Gazebo on Thursday.
jimbo67
11:42 on 14 February, 2015
The OriginalSadiesBhoy @ 11.12
I am one who asked for the relentless politicking on here to stop – albeit just for 6 hours. As I also said I would be wasting my time.
Your very good health and let’s hope we have our 8th win a row to celebrate in three hours time
Jimbo67
…………::::::……………..:
I know. It rips my knitting. I try my best to scroll on by and I find I’m spending less time on CQN these days. Mind you my wife thinks that’s no bad thing:-))
Live updates up
Griff’s 1st goal @ 4/1
Celtic to win 0-5 @ 33/1
todaysthedayCSC
Hebcelt
He said he watched them when he was young as he ‘lived there’ at the time.
Corrected Celtic team today: Gordon; Matthews, Denayer, Van Dijk, Izaguirre; Brown, Bitton; Mackay-Steven, Johansen, Armstrong, Griffiths
The roses were brown
The violets looked nasty
So I nipped down to Greggs
And bought Speekit a pasty.
neganon2
12:05 on 14 February, 2015
I disagree with those who wish us not to complain about the refs.
They simply cheat all of the time and are part of scotland institutional sectarianism.
Agree 100%
Do not trust the SFA or the Masonic influence in this country
Damn! Speekit = you know who.
Hello this is WEE BGFC. Me and Dad just about 15 minutes away from Perth now. :D
Prediction:
St. Johnstone 1-2 Celtic
Beat Bhoy
I’m posting from an iPhone. Sorry about the ‘Best hoy’ above. A combination of fat fingers and predictive text.
bournesouprecipe
12:13 on
14 February, 2015
glendalystonsils
Maybe saving him for Inter?
That was my thought. Horses for courses.
CQN Saturday Naps Competition
Lads, for those who are in the CQN Saturday Naps competition, please go back and post today’s selection at the end of the previous article :
“The best laid Foundations”
All the best, fleagle1888