Some thoughts to the 70% increase in English Premier League TV income:
Our financial strategy
Stop feeling sorry for ourselves. We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England. Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.
If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.
Player values
After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect. Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.
The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer. A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.
More than ever, it is important to manage playing assets. Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team. It helps build the player’s value, which helps build Benfica.
Player trading velocity
If player trading is important going forward, my hunch is that trading velocity should increase. To do this properly, it is absolutely crucial we invest more in the scouting process. Scouting and recruitment is as important to the club as tactics and team selection. Resource it accordingly.
SPFL TV deal
I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not. What is perfectly clear is that the current deal is practically worthless. We must change. The potential downside is almost immaterial, as we’re starting from such a low point.
Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide. There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.
In football TV terms, we are the Straw Man, with nothing to lose. Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.
The Bubble
It’s a bubble. Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:
Is this level of contract affordable by Sky or BT?
Will this new cash make the downside of relegation from the EPL any easier?
Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?
No, no and no. The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.
Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.
You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films. Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.
English Premier League football is the asset they are betting the farm on. They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.
BT are in the process of buying market share. They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).
It’s not a case of if Sky’s ability or desire to pay changes but when. Then the bubble will burst, then football will plunge into a reverse gear.
Until then, we play the system.
Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park). Email me for booking details, celticquicknews@gmail.com
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Timbhoy
I know the song well
But
We are celtic
Not glasgow,although that prefix identifies where we are from.
rudicantfail
Not sure.
God forbid we share revenues or wear scary caps (joke).
I think we are already part way on the radical rethink
HH
TIS
Nae hun messed with Alco, Terry, Gerry, Bubs, The Ryan’s or me. We were outnumbered but never outfought in Knightswood. Young Soul Rebels!
eddiegreenhillsbhoy,awright let’s agree then .
At the end of the day we’re aw Tims.
It disnae really matter..
We are all Celtic.
me,ma faither & his faither & his faither before that.
So we’re aw Thims ok babes.
TIS
I am Garry D fae across the road fae Alco. Went to Corpus Christi and St Tams with him. The year below him. :)
delaneys dunky
02:16 on 14 February, 2015
I like attitude, like he has, I need to admit I think Gary Mackay-Steven could interst more, in my humble opinion we need somebody like him to break down SPL defences, but I mentioned earlier I think Stuart Armstrong could be almost thhe complete midfielder football wise, but wee GMS would entice me back….
DD, let me know if you ever come into Alicante airport.
i’ll pick you up & take ye wherever you wan to go,
Delaney’s, Ah know you’re a good man.
Me you the Bhoys & Alco,James Clark,Terry,michael smith ,We are the Fucking people.
Up the Celts.
Take care Mhan.
Timbhoy
Peace mo chara
God bless
Gerry
My nephew has trained with them both every day this last 18 months. He likes Gary but he thinks Stuart is the best player in Scotland. By a distance. GMS has the tricks though. Both are delighted to be Celtic players. Highlanders living their dream.
Delaney’s ,did ye know Gerry Mc Grory & his sister Jackie.
Jackie’s a really good pal o mine ?
Off to bed now ….
Can’t help thinking of the ‘business model’ at Celtic…..nothing like the ethos of the club or the fans…….
Getting left behind Planet Football …..like it or not….
Happy to be a feeder club to the likes of Norwich and Burnley?
Me neither……but that’s where we are…..
A journey needs a first step……
eddiegreenhillsbhoy,
TLA
delaneys dunky
02:16 on 14 February, 2015
Gerry
What I love about Stuart Armstrong is his ambition. He told my nephew on leaving DU, that he was wanting to become a Celtic hero. That will do for me.
I love that…I actually think he could as well
Anyway, good night, take care and Gob Bless, nothing better than looking for the next Maestro
rudicantfail,
Fuck you are so wrong.
We Are CELTIC
Gerryfaethebrig,
You know what I love aboot the 2 of them ?
They’re nice guys,
My question is.
Dae ye know any huns that ur “nice guys? ”
Naw,didnae think so.
Timbhoy…
We are Celtic….agreed mate
The board are the biggest corporation on corporate corner in corporate town though…
I don’t like it…..some might….I don’t.
Soulless experience at Paradise last few months up to Xmas…..didnt feel the way it should have……Hope the thunder comes back v Inter but I doubt it…..they are miles above us unfortunately…..
ST/ Skyisalandfill,
Echo the concerns about marketing of the Scots football product.
There have been a dozen ideas here alone in the past few days which make sense, and which numerous zombies at the SFA are being paid £100,000s a year to NOT come up with.
The truth is that corruption in the Scottish game at that level is beyond recovery.
There has been no effort to improve the game here – it’s all about quick bucks for those in place today.
Are the current Celtic board part of this, or fighting it?? That’s the key question for me, and the reason why I become more disillusioned with the whole shebang.
The crimilisation of youngsters for wearing Free Palestine T-shirts, the appointment to the board of a BT CE and a tory Lord, and the decimation of our support, tell me all I need to know.
I go to less games, I post here less often, and I feel a real chasm with people that post here on CQN now. I think I must be one of those expendable supporters. When, as we all know, Celtic FC is a product that could be leading the way, (in SO many ways! ), not using the EPL as an excuse to fleece supporters and increase profit.
All my best to the Belfast Hootenannayers. Have a great weekend, and look after BMCUW who will be knackered when he gets there !
HH
TIS
Know them very well. Jackie works in Dalmuir. Was speaking to her last week. Excellent Landlady of my local pub. :)
Delaneys dunky.
Just in reading back.
I love it when a Tim tells it how they stood up fought back, won.
Unbroken.
Never defeated.
Keep it lit.
Delaneys Dunky,
Tell Jackie I said hello.
Is she comin oot this year.
Tell her ah luv her tae death.
Hail hail.
Rudi,you’ve got your point.
I’m no gettin involved in politics.
As the song goes,All we ever do is follow Celtic,The greatest team in history.
TIS
Everyone loves Jackie! She is a beautiful Tim. :)
FFM
Agree up to a point.
The criminalisation of young supporters and some of the board appointments really stick in the craw.
I look at Dortmund and see that on the face of it at least, they stick up for and value their support.
Celtic could do much better in these areas.
As far as the business side of it goes, Big Pete’s doing a decent job in difficult ‘ market conditions’.
I’m not sure how important that is to much of the support though.
The appointment of RD, the style of football since Xmas, the capture of the two lads from Dun U are all good in my opinion and will encourage me to attend games.
But, hey I’m quite easily pleased.
HH
Why are there so many negative “Celtic” people on this blog ? Obviously were not alive in the fifties and early sixties………those were bad times but we supported and loved our Club…….through thick and thin. We are a well run business……Peter Lawell has kept the Club financially secure and prosperous……nothing wrong with that. We have a new modern manager (with ex players as assistants) and he has positive ideas about the future…….sorry to piss off the “neg” people…..but Ronny sounds more like Big Jock than anyone else.
For those who don’t know, Big Jock was totally different from any manager in Britain. He had these weird ideas that “football was for the fans” , the game is supposed to be entertaining, the game should be attacking, not defending.
So……I like Ronny !
Westies
If Ronny wins the Quadruple in his first season (I think he will) Will the Negative Celtic fans, anti Ronny mob on here accept him?
skyisalandfill,
Fair play amigo.
I really don’t buy into the idea that the board are doing all they can. The game’s being ruined here, although there are massive signs of improvement since the huns died.
But that’s despite them imo. As has been shown here, there are countless ideas that could be implemented, or at least explored. If Ronny’s ideas are part of some top secret Celtic board plan to change things, then I’ll love them for that for ever.
But for some reason this board’s answer is to alienate massive blocks of the Celtic support.
I won’t say any more on it, as it seems to upset too many here, who ignore what has happened and want to share PL’s bathwater with a glass of bubbly.
Money rules, which is the problem.
HH to you, good mhan.
https://www.youtube.com/watch?v=4n3C0a7-KTo
Westies
Get your point although not as experienced as your good self the 9iar by thems was my worst yrs of supporting the tic
westies,
“For those who don’t know, Big Jock was totally different from any manager in Britain. He had these weird ideas that “football was for the fans””.
You think Jock would agree with how the support are being divided and decimated by this board?
For Pink Floyd/ Dave Gilmour/ Roger Water fans,
Not sure why this is online, but grab it while you can. Roger Waters live.
The sound hasn’t been mastered, but it’s real.
https://www.youtube.com/watch?v=zT7IEQrLtq4
Good night my fellow tims
May God bless you all.ktf.
FFM
Hearing you bhud.
I have long said that we should kick SKY and BBC into touch. The pittance we receive coupled with the crazy KO times and late rescheduling of games and having to watch Tanner, McCann, Nevin and all the other lackys talk down our club and supporters really grinds my gears.
Celtic should underwrite a Scottish Football Channel. A condition would have to be that the SFA/SPFL are totally replaced. 3 games live a week, Friday 1945, Saturday 1500 and Sunday 1400 kos. A 2 hour highlight package of Premiership and Championship games shown at times that kids and families will watch. Even development squad games, next gen Euro matches etc
To be supported across the country it would have to reflect all teams and not just be a souped up Celtic TV.
New, unsullied commentators and analysts.
A total break from the Chic Young, Tom English types.
The detail is here for those in the know about broadcasting, but I bloomin sure it couldn’t be any worse than what we currently have.
HH
SydneyTim
01:56 on
14 February, 2015
Interesting article paul67
If you take a step back and look at it from two views
1. Peter lawell. Great news the the PL pension fund More cash from sales mean max bonus and no need to fill seats with pesky fans
2. The fans. Means more chance that the best players will be sold with no investment
—————————————————————————————————————–
Sydney Tim – you should change your name to Kidney Tim – everything that goes through you comes out as PISH !
skyisalandfill,
More great ideas. There’s a weath of ideas out there that could be pursued.
HH
Alfie,
You told me a couple of weeks ago that I wasn’t intelligent enough to understand the workings of the Celtic board.
Can you qualify that by sharing your own worth? What makes you better qualified than all the fholk you dismiss here?
FFM…,
You should know better :)
The rectal passage does not have to answer to the likes of you and rarely does, it simply excretes what is natural and expects everyone to accept its chocolate
Canamalar,
:)) I had a plan you bollocks.
Though, to be fair, by the time it replied next week I’d be too drunk.
Alfie’s problem is that he’s far too intelligent for the average Sevco fan and thinks that the same logic should apply here :))
FFM
Thanks for the RW link. One for after the nightshift with a jazz ciggie methinks.
Alfie is entitled to his opinions. It’s just his influencing skills that need brushed up.
HH