Some thoughts to the 70% increase in English Premier League TV income:
Our financial strategy
Stop feeling sorry for ourselves. We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England. Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.
If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.
Player values
After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect. Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.
The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer. A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.
More than ever, it is important to manage playing assets. Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team. It helps build the player’s value, which helps build Benfica.
Player trading velocity
If player trading is important going forward, my hunch is that trading velocity should increase. To do this properly, it is absolutely crucial we invest more in the scouting process. Scouting and recruitment is as important to the club as tactics and team selection. Resource it accordingly.
SPFL TV deal
I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not. What is perfectly clear is that the current deal is practically worthless. We must change. The potential downside is almost immaterial, as we’re starting from such a low point.
Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide. There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.
In football TV terms, we are the Straw Man, with nothing to lose. Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.
The Bubble
It’s a bubble. Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:
Is this level of contract affordable by Sky or BT?
Will this new cash make the downside of relegation from the EPL any easier?
Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?
No, no and no. The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.
Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.
You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films. Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.
English Premier League football is the asset they are betting the farm on. They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.
BT are in the process of buying market share. They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).
It’s not a case of if Sky’s ability or desire to pay changes but when. Then the bubble will burst, then football will plunge into a reverse gear.
Until then, we play the system.
Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park). Email me for booking details, celticquicknews@gmail.com
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jimbo67
10:11 on
14 February, 2015
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Although I post political stuff inter alia, I agree with the thrust of your point.
What I would say is that this forum was hijacked by the separatists for eighteen months prior to the 18 September – it is not in my nature to let people spread tripe, especially tripe that would have bankrupted our country and thrown many people on the unemployment scrapheap.
Most of these people do not have a brain in their head – they were voting yes only to get at the Ibrox mob, with no idea of the consequences.
Thanks and praise be to God that 2,000,000 of us had a bit of nous.
However, I will always challenge these myopic and dangerous people, wherever they rear their heads.
I have loved Celtic and hated the SNP Nationalism, in equal measure all my life.
Knowing our kind’s history in Scotland, how in God’s name could any Celtic-minded person vote SNP – beats me.
Of course they say I voted Yes, not for the SNP.
THAT WAS A DISTINCTION WITHOUT A DIFFERENCE !
jimbo67
Over the years my weight has increased somewhat. This has caused my knicker elastic to stretch. Any tips on how to revitalise my knicker elastic.
WK67
https://twitter.com/celticgossip/status/566523491315630082
Beatbhoy,
Tidy
HH
To all the troops in Belfast today
Gaun yirsels
HH
BSR You have mail.
HH
Gerry
bournesouprecipe
10:11 on
14 February, 2015
Alfie Noakes
What happened to your Boeriggter story?
————————————————————
Nothing has happened yet, as far as I know – but it will – be patient – these middle of the season things take time and are subject to legal conditions – he may be tending to his tulips even as we speak!!!!!
Roses are red
Violets are blue
I’m not Slovakian
and neither is Haris Vuckic
Morning all.
A very happy and hoopy hootenanny to all those in Belfast.
HH!!
williamkentigern67
10:26 on 14 February, 2015
Try it round your neck
The Germans have embraced our song and good luck to them.
https://www.facebook.com/groups/celticfcfanspage/permalink/10152765239873983/
Hx2 Celtic_Dortmund
Another away match and probably the hardest the team has faced this year. Forrest and Griffiths should be back in the squad and it would be nice to have a decent pitch:-) Keep it going Bhoys!
If any of our directors read this can I ask a favour? Please discuss the possibility of giving little Jay Beatty the official title of Celtic Ambassador. What an amazing little guy who is getting the Celtic family message out to all. A real good feel factor and a positive story that sums us up better than anything else I have seen in following our team.
Good morning from a grey north staffs – looking forward to the game – same starting eleven for me ( injuries permitting)
engerland getting trounced in the cricket
Alfie I’ve asked you numerous times to name the “Green Huns” on this blog. Please name them or retract. H H Hebcelt
A definite no to any league reconstruction especially to fit a failing franchise into the top league.
Well done Hibs last night in dealing with lots of awkward off field issues and some of the thuggish actions of their guests.
Steve McLean had a mixed bag (especially the pass back and penalty decisions)
Any comments on the Rangers fans trying to get at the Hibs fans…high jinks no doubt….
Paddy, fantastic idea.
Geordie Munro
Cheers.
Bottled out of adding it to the wife’s card, right enough!
Hail! Hail!
hebcelt
10:42 on 14 February, 2015
Alfie I’ve asked you numerous times to name the “Green Huns” on this blog. Please name them or retract. H H Hebcelt
………….
Don’t waste your time amigo, if you don’t agree with him your a green Hun.
V_Green_hun_✊
Offski for a few hours, sauna, dog walking and beer drinking CSC
Gordon
Izzi
JD
VVD
Adam
Scott
Nir
SA
GMS
JG
Leigh
Go to work Celtic
Any victory will do,
Is today the day they all go in?
Hope so
HH
Green Huns?
The Celtic ‘supporters’ who wanted to sack Ronny.
You are welcome.
ACGR
You met the ber yet ?
Alfie Noakes
People like me are not brainwashed the way people like you have been.
Your hated of Scottish Nationalism is moronic because people like you will support the nationalism of other peoples and nations without a whim.
Wanting to run your own country for better or worse, for richer or poorer is not a bad thing.
That is the long and the short of it.
And by the way when you post things like our people, our minority and other such tripe you are in fact being the thing you claim to hate – a separatist.
Time for change.
Correct.
Time for no change!
AN Tearmann no Stefan? Who do you have on the bench? Hail Hail Hebcelt
Their faces are red,
The Sevco of blue,
They better be ‘Ready’
For Admin Two.
Robert Wyatt is on George Galloway’s Russia Today programme.
My apologies to those who replied to my post last night for not joining in the conversation ………. I was taken suddenly drunk.
Captain Beefheart if that was meant for me, I did’nt address my question to you but thanks for enlightning me. I’m sure Alfie is more than capable of speaking for himself – or is he? No you’re not Alfie??? H H Hebcelt
Roses are red
Violets are blue
Irony of irony
Alfie is a green Hun too.
MWD said AYE
Mon the hoops
Will allow ‘Admin Two’ on the grounds of poetic license!
beatbhoy
Cheers pal!
HH
Heb, morning,
It was a point to the blog.
Yes I am Alfie. I never tire of defending Labour.
Enjoy the game.
paddy gallagher
10:39 on 14 February, 2015
If any of our directors read this can I ask a favour? Please discuss the possibility of giving little Jay Beatty the official title of Celtic Ambassador. What an amazing little guy who is getting the Celtic family message out to all. A real good feel factor and a positive story that sums us up better than anything else I have seen in following our team.
>>>>>>>>>>>>>>>>>>
I could not agree more ….he is a fantastic human being, and would make a wonderful Ambassador……
Got talking to a sevcodger at my grandson’s football this morning.
In a nutshell, their lack of knowledge and understanding is very predictable.
He was quite positive about ashley ploughing in x millions to get his company on CL TV screens. When I told him the cl is a closed shop for McDonald’s Ford and Mastercard, I got..,, ‘that’s not what The Sun said’,
I sensed his embarrassment so jumped off the subject.
Clink\o/
my post was at 15.41 yesterday if it ever appears
beatbhoy
Lesson in picking a handle….just done want to change it now. …