EPL TV deal: a way forward for Celtic

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Some thoughts to the 70% increase in English Premier League TV income:

Our financial strategy

Stop feeling sorry for ourselves.  We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England.  Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.

If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.

Player values

After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect.  Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.

The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer.  A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.

More than ever, it is important to manage playing assets.  Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team.  It helps build the player’s value, which helps build Benfica.

Player trading velocity

If player trading is important going forward, my hunch is that trading velocity should increase.  To do this properly, it is absolutely crucial we invest more in the scouting process.  Scouting and recruitment is as important to the club as tactics and team selection.  Resource it accordingly.

SPFL TV deal

I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not.  What is perfectly clear is that the current deal is practically worthless.  We must change.  The potential downside is almost immaterial, as we’re starting from such a low point.

Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide.  There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.

In football TV terms, we are the Straw Man, with nothing to lose.  Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.

The Bubble

It’s a bubble.  Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:

Is this level of contract affordable by Sky or BT?

Will this new cash make the downside of relegation from the EPL any easier?

Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?

No, no and no.  The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.

Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.

You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films.  Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.

English Premier League football is the asset they are betting the farm on.  They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.

BT are in the process of buying market share.  They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).

It’s not a case of if Sky’s ability or desire to pay changes but when.  Then the bubble will burst, then football will plunge into a reverse gear.

Until then, we play the system.

Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park).  Email me for booking details, celticquicknews@gmail.com

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1,285 Comments

  1. Can we do a survery on worst case scenario??

     

     

    1. Alfie = Stephen House, in charge of confused rozzers who wants to rid the world of marxist left wing nutters

     

    2. Alfie = Lord Livingston of Parkhead, who wants to rid the world of marxist left wing nutters

     

     

    I vote for 2, cos then it makes me less of a conspiracy theorist, and more of an accurate activist.

  2. FFM…,

     

    I initially thought he was Bankier, with his staunch support of the treatment of the green brigade and alienation of the support.

  3. Oh and the fact that some how not bankrupting the club is an indication of excellent administration.

  4. Canamalar,

     

     

    It was Bankier who made the comment – don’t think he’s alone in his thoughts though, and Lord Parkhead (that sounds like a scoffing derogatory title, but as you know is real) clearly felt the same respect for his BT customers.

     

     

    Unless PL is indeed our hero, fighting the capitalist establishment entities trying to ruin the club…..

     

     

    Or are they all just making a tidy wee bit of cash for doing fk all….?

     

     

    I’m afraid the latter is true, I have no doubt about it. But feck becoming another KevJ ! :)) I’ll just gradually disappear in a silent whimper…. :)

  5. It really makes me laugh when I read people on here hoping for a gateway to English football, whether it be the Premier League or a lower division.

     

     

    The same people complain about having to travel to Dingwall on a Sunday morning. What would they be like having to make the trip to Southampton on a cold Wednesday in February.

     

     

    Scotland is a small country. Be careful what you wish for.

  6. Tom McLaughlin,

     

     

    “It really makes me laugh when I read people on here hoping for a gateway to English football, whether it be the Premier League or a lower division.

     

     

    The same people complain about having to travel to Dingwall on a Sunday morning”

     

     

    —-

     

     

    Name them.

     

     

    I’m off to my scratcher, but mibbes Aflie will help you out?

     

     

    G’nite.

  7. Lads,

     

     

    for those involved in CQN Saturday Naps … please post your Valentine’s Day selection on the previous article :

     

     

    “The best laid Foundation”

     

     

    Cheers, fleagle1888

     

    (Bangalore CSC)

  8. kdc - Tully's corner on

    skyisalandfill

     

     

    04:01 on 14 February, 2015

     

     

    That would be great. The actions of the current media suggests thry believe so vehemently in armageddon they are actually trying to bring it about to prove themselves right.

     

     

    Would love that format with some quality talent. Crocker as default commentator. Alan brazil or mark Laurenson alongside him . something pleasant on the eye in the studio, sarah stirk? With the american dude who’s an expert on italian and spanish footy and james richardson punditry

  9. Smarts not the strong pints on Rangers Media

     

     

     

    ———

     

     

    #44 Gaz52

     

    Huey Lewis And The News!

     

     

    Club Legend

     

     

    16,398 posts

     

    Gender:Male

     

    Location:The Blue Sea of Ibrox

     

    Posted 19 January 2015 – 10:51 AM

     

     

    *touch wood*

     

     

     

    We’re liquidated again, what happens to the money?

     

     

    Quote

     

    MultiQuote

  10. Pogmathonyahun aka Laird of the Smiles on

    Good morning from a clear and crisp Nordrhein Westfalen.

     

     

    Roses are red

     

    Violets are blue

     

    The monkeys are raging

     

    Down at the Big Zoo

     

     

     

    Happy Admin Day :-)

  11. West west

     

     

     

    Wee Jay at ceremony in Spain, interviewer “do you like Barca?”

     

    Wee Jay, “I like Barcelona but I LOVE Celtic”

     

     

    HH

  12. Good morning friends from a very grey but currently dry, calm and mild East Kilbride.

     

     

    It’s game day again, woo-hoo!

  13. Loving my Wife happy with her flowers and bottle of Eden Mill Love.Gin.

     

     

    Loving £440 safely tucked away courtesy of Hibs scoring in either half and winning by more than one goal ! Nerves 94 mins though. Not as I expected.

     

     

    Loving the painful weekend and weeks ahead for the follow followers who don’t seem to know who they are following.

     

     

    Loving Ronnys Celtic who are work in progress but definitely progressing. Proving whinging malcontents wrong by the day. Big week ahead but big focus on today first. Win our game and let Aberdeen do the worrying tomorrow.

     

     

    Then lets think about what we love most. Those big European nights.

     

     

    Loving Celtic t shirt on and off to the gym now to wind a few more Sevconians and latent sevconians up.

     

     

    Great times.

  14. ** LAST MAN STANDING WEEK 6 SELECTIONS **

     

     

    The 15 who are still standing have now made their selections. Good luck to all of them.

     

     

    We could potentially have a winner by tomorrow afternoon as there are 3 teams where only 1 person has that particular team. So if all the others fail to win…..

     

     

    The numbers selecting each team are as follows along with those teams fixtures.

     

     

    10 – Derby

     

    2 – Celtic

     

    1 – Dundee

     

    1 – Inverness

     

    1 – Stoke

     

     

    So the important fixtures to keep an eye on are as follows (all 3.00 unless stated) –

     

     

    Saturday 14 February

     

    St Johnstone v Celtic (12.45)

     

    Dundee v Partick Thistle (3.00)

     

    St Mirren v Inverness (3.00)

     

    Blackburn v Stoke

     

    Derby v Reading

     

     

    Jobo

  15. Gerryfaethebrig on

    delaneys dunky

     

     

    08:04 on 14 February, 2015

     

     

    You sleep less than me !

     

     

    Good luck too the 2 Bhoys that have taken the Hoops in LMS, I would be happy if they are last two standing, BUT the question has too be asked, how do you get to week 6 without taking Ronny”s Rebels ?

  16. Gerryfaethebrig on

    burnley78

     

     

    08:07 on 14 February, 2015

     

     

    Good stuff with your winnings, I met a good few bhoys running about the street yday betting the Hibees in every bookies, the Hibees were getting cut from 11/4 to 15/8 which isn’t massive for small time punters like me but some of these guys weren’t putting £5s or £10s on, as for me I won hee-haw, I bet Jason Cummings hattrick at 80s, but enjoyed it all the same, by the way the novelty will never wear off for me, long may their pain continue !

  17. Repost from yesterday

     

    ……………….

     

     

    Going to be at Belfast International today. Unfortunately not part of a welcoming party for the Hootenanneyers.

     

    Im heading for Barca and I thought I might try out CQN TripAdvisor for any tips on decent places to eat.

     

    I know WDH has posted plenty of times of a Michelin star place in the Gothic Quarter.

     

    Im travelling in a group of 8 (4 couples) so any personal recommendations would be great. Maybe without the Michelin prices though.

     

    Will check back in later.

     

    Thanks in advance

     

    HH.

     

    …..

     

    WDH

     

    I have asked Paul to send on my email addy if that’s ok with you.

     

    Your post yesterday may not have worked if there were too many links in it.

     

    It used to be a maximum of 5 or 6 I think

     

    thanks again

  18. ArranmoreBhoyLXV11 on

    HH

     

     

    Go Jobo… Roadrunner..are you in Pollok..?

     

     

     

     

    Come on the hoops & a wee shout out to Pollok too.. My local team playing Cumnock..Tony McNally doing a great job at Pollok..

     

     

     

    Like Ronnie D..

     

     

    Liked Zig n Zag saying they were blown away by the fitness here…

     

     

    GMS & Armstrong are great..

     

     

     

    HH

  19. …..Read back a wee bit………………..

     

    a rocket…

     

    ………………………………returns!

  20. Morning Bhoys. Quiet this morning.

     

     

    Great reading through the night as an ML5 bhoy good to read some of the stories about the brig through the years.

     

     

    Alfie do you talk in yer sleep?

     

    You would cause a fight in an empty room.

     

     

    From a dry but dull Airdrie.

     

     

    KLV

  21. Burnley78 as a self confessing whinging malcontent I too am enjoying Ronny starting to prove me wrong. Long may it continue!!

     

     

    As for the Huns? Was at the decemberists gig at the O2 acadamy last night so wasn’t paying attention to their now weekly gun bungs. However a bunch of chaos behind us burst into laughter when phones were checked at the end of the gig. I didn’t even need to ask!

     

     

    Long may that continue too!!

  22. Gun bungs?? Gubbings – blooming ipad spell checker.

     

     

    Having said that gun bungs has a certain ring to it.

  23. Burnley78,

     

     

    Flowers and love gin??

     

     

    Sounds awfy like what Mrs Geordie M got ;))

     

     

    Delaneys,

     

     

    Enjoy neebs

     

     

    HH

  24. Lennon n Mc....Mjallby on

    Roses are red

     

    Violets are blue

     

    who wants a job at sevco?

     

    I’d rather be on the broo

  25. prestonpans bhoys on

    Good morning from a very misty East Lothian, so misty you can’t see the twin towers of the power station…. 3-0 again I say……