EPL TV deal: a way forward for Celtic

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Some thoughts to the 70% increase in English Premier League TV income:

Our financial strategy

Stop feeling sorry for ourselves.  We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England.  Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.

If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.

Player values

After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect.  Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.

The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer.  A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.

More than ever, it is important to manage playing assets.  Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team.  It helps build the player’s value, which helps build Benfica.

Player trading velocity

If player trading is important going forward, my hunch is that trading velocity should increase.  To do this properly, it is absolutely crucial we invest more in the scouting process.  Scouting and recruitment is as important to the club as tactics and team selection.  Resource it accordingly.

SPFL TV deal

I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not.  What is perfectly clear is that the current deal is practically worthless.  We must change.  The potential downside is almost immaterial, as we’re starting from such a low point.

Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide.  There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.

In football TV terms, we are the Straw Man, with nothing to lose.  Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.

The Bubble

It’s a bubble.  Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:

Is this level of contract affordable by Sky or BT?

Will this new cash make the downside of relegation from the EPL any easier?

Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?

No, no and no.  The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.

Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.

You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films.  Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.

English Premier League football is the asset they are betting the farm on.  They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.

BT are in the process of buying market share.  They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).

It’s not a case of if Sky’s ability or desire to pay changes but when.  Then the bubble will burst, then football will plunge into a reverse gear.

Until then, we play the system.

Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park).  Email me for booking details, celticquicknews@gmail.com

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  1. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    timbhoy in spain

     

     

    00:03 on 14 February, 2015

     

     

    Hahahaha….

     

     

    Roses are red,

     

    Violets are white,

     

    Celtic are braw,

     

    and sevco are shoite…….

  2. Dena29,

     

     

    Weel see? am relatively new here but maybe introduce maself down the BV one of these days….;-)) Take it from there…..;-))

     

     

    Soz about the funeral tomoz…..;-((…..hope the bhoys on the park & visiting give you a lift…..;-))

     

     

    H.H.

  3. the long wait is over on

    Capt. Haddock

     

     

    ‘Next 2 away games against raith then Falkirk and I honestly don’t expect to win either . After that is Cowdenbeath away and no doubt another pumping . Relentless’

     

     

    If ever a few sentences captured their complete collapse and humiliation it’s those.

     

     

    Pure beautiful inventive comedy gold.

  4. roy croppie

     

    Hi Roy. The photograph @19.47 of Jock Stein is my image stolen from Facebook.

     

    Can people not credit the photographer with a wee mention? I sent it to CQN page on Sunday.

  5. eddiegreenhillsbhoy on

    first celtic game circa ’73 aged7 with my uncle john (rip)

     

    Went on my own ’78 to dear old paradise, been through it all since.when I stood shoulder to shouder with my fellow tims in the jungle or celtic end no.2 north stand sitting down I did not ask or expected to be to

     

    what about my politics (apart from irish) or where I came from.All I care about is Us.CELTIC

     

    Please remember our club is a club for all

     

    Ktf.

  6. Turkey

     

     

    As my mammy would say,”They need their mouths washed with a strong carbolic soap.”

  7. Gerryfaethebrig

     

     

     

    00:06 on 14 February, 2015

     

     

     

    Not been on CQN for a couplof days but P67 just hit me with a baseball bat, literary,

     

     

    Stop feeling sorry for ourselves. We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England.

     

     

    P67, Do you want to follow CeltIc into the land of unimaginable riches, the EPL or not ???? I thought for the last few years the easy-money league was where some CeltIc people wanted to go……

     

     

    For me I just want CeltIc to be Celtic, hopefully get by Inter, win the league and as for the 2 cups, good luck too the winners of both (hopefully it’s us), Europe for Ronny could be good

     

     

    ——————————————————————————-

     

     

    We both know the EPL land of milk and honey is/was a fantasy for most of us…..we’ve brought in Ronny Deila for a reason…..wholesale change in playing style, recruitment strategy & player development…..without the riches of T.V. money…..i personally thought he is was going to be a revelation given time, even expecting the frustrating blips – I thing we all have a gut feeling that, given time, something special is in our future…..;-))

     

     

    H.H.

  8. timbhoy in spain on

    A Question Bhoys.

     

    What’s the best Celtic Victory you’ve EVER enjoyed.

     

    Gonnae bore ye aw tae death & tell ye ah’ve watched Celtic for over 60 years but

     

    the best one I’ve ever enjoyed was the last one against the Ranjurs before they finally died,3-0.

     

    I think I watch it at least a couple o’ times a week.

     

    Just can’t get enough of it.

     

    Hail Hail the Celts are here.

  9. Delaneys Dunky

     

    00:20 on

     

    14 February, 2015

     

    Turkey

     

     

    As my mammy would say,”They need their mouths washed with a strong carbolic soap.”

     

     

    Mines as well.God rest her.

  10. delaneys dunky

     

     

    00:20 on 14 February, 2015

     

     

    A lot of mothers and grandmothers used that phase, cheers for reminding me spitting out bits of the aforementioned carbolic soap out of my mouth… And before the Daily Record print this story, I actually got a choice carbolic soap or a right good “cuff around my ear” even worse I have quite big ears

  11. Frantic07 …..

     

     

    Incredible imagery…

     

     

     

    Now the wallpaper on my iPhone and iPad

     

     

    Thank you to both you and Roy Croppie…..

     

     

    Like I said……Incredible imagery

  12. Frantic07

     

     

    You can watermark your pictures Frantic if your putting them up on Facebook so folk see yer name there..

     

     

    Cracking picture by the way..

     

     

    SP

  13. Turkey

     

     

    I was warned not to wear colour green to Belfast tomorrow by my wee Sligo mammy. She was assaulted there in the 70s for wearing a green coat.

  14. timbhoy in spain

     

     

    00:28 on 14 February, 2015

     

    A Question Bhoys.

     

    What’s the best Celtic Victory you’ve EVER enjoyed.

     

    Gonnae bore ye aw tae death & tell ye ah’ve watched Celtic for over 60 years but

     

    the best one I’ve ever enjoyed was the last one against the Ranjurs before they finally died,3-0.

     

    I think I watch it at least a couple o’ times a week.

     

    Just can’t get enough of it.

     

    Hail Hail the Celts are here.

     

     

    4-2 game 21/05/1979……

     

     

    Never experienced such a see-saw of emotions in my young life at that point……..I think that game defined Celtic for me……….Will post the goals soon

  15. timbhoy in spain

     

     

     

    00:28 on 14 February, 2015

     

     

     

    A Question Bhoys.

     

    What’s the best Celtic Victory you’ve EVER enjoyed.

     

     

    …………………………………………………………………………………..

     

     

    Horrible question…..mmmm…..cannae be answered…..;-)/

     

     

    H.H.

  16. Capt Haddock (formerly known as tomcourtney) on

    timbhoy in spain

     

     

    No relation, I am on a boat on the Thames en-route to Greece, slowly.

     

    Watched Celtic V the Tribute act in a Celtic bar in Brentford and a smart mouthed Tim reckoned I looked and drank like TinTin’s seafaring buddy and duly re-christened me.

  17. Lovely quote from Stuart Armstrong.

     

     

    “Everyone has been fantastic; their professionalism, their work ethic, the way they put everything into every single day.

     

    “The manager wants to press and harass teams. You dominate possession which is great for attacking players.

     

    “It is a bit different from what I’m used to but it is great and I will only become a better player for it.”

     

     

    A small quote from a Celtic midfielder, a giant quote for Celtickind… Or something like that.

     

     

    Cracking photo from Frantic07 by the way.

  18. A repost from earlier

     

     

    ================================!

     

     

    bun doran bhoy – team oscar forever

     

     

    12:22 on 13 February, 2015

     

    That time again folks, I have my begging bowl out (AGAIN) for NCCA UK (Neuroblastoma charity) in memory of my wee pal Oscar & to raise money for other kids and their families

     

     

    Plz donate if you can

     

     

    https://www.justgiving.com/TommyMelly-Edinburgh-Run

     

     

    Thanks HH

  19. eddiegreenhillsbhoy on

    Timbhoy in Spain

     

    Best celtic victory I have enjoyed is every one.

     

    Especially ’79, 10 men won the league, and 6-2 game.ktf.

  20. timbhoy in spain on

    rudicantfail

     

    00:38 on

     

    14 February, 2015

     

    Greatest ever game to be in the Jungle….

     

     

    ▶ 2:30

     

    http://www.youtube.com/watch?v=H64BOxqZh6Y

     

    3 Jan 2012 – Uploaded by Barry Celtic

     

    Celtic 4-2 Rangers – 10 Men Won The League. Barry Celtic … Celtic win the League …

     

    Ah I wisnae at that game.

     

    Moved tae Engurland in 1976 but if I’d been there I’d probably agree wi ye.

     

    Nae better feelin than F*ckin the H*n.

  21. GlassTwoThirdsFull on

    castlebhoy 22:06

     

     

    Hopefully the new club will stick with the tried and trusted methods that have worked so well in their short history.

     

    ——————-

     

    If King gets in he’ll almost certainly get in a “real Rangers man” that the fans can “identify with”. Name your dinosaur – Davies, Mullet, maybe even the great Walter if there’s some money to spend.

  22. Capt Haddock (formerly known as tomcourtney) on

    I used to post under my name tomcourtney but after the abuse Eddie got I thought I would confuse any huns by using an alias.

     

    They’ll never suss me :)

  23. Gerry

     

     

    The only time I got a skelping from my mam, was for going to communion at school on a Holyday of obligation, having missed mass on the Sunday before. I was 8 at the time and dragged along to the Parish Priest’s house.

  24. Anybody fancy a game of poker?…..geax games Texas Holdem…..am AndersD…..friend me…..mibbe see you there ;-))

     

     

    H.H.

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