Some thoughts to the 70% increase in English Premier League TV income:
Our financial strategy
Stop feeling sorry for ourselves. We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England. Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.
If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.
Player values
After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect. Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.
The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer. A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.
More than ever, it is important to manage playing assets. Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team. It helps build the player’s value, which helps build Benfica.
Player trading velocity
If player trading is important going forward, my hunch is that trading velocity should increase. To do this properly, it is absolutely crucial we invest more in the scouting process. Scouting and recruitment is as important to the club as tactics and team selection. Resource it accordingly.
SPFL TV deal
I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not. What is perfectly clear is that the current deal is practically worthless. We must change. The potential downside is almost immaterial, as we’re starting from such a low point.
Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide. There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.
In football TV terms, we are the Straw Man, with nothing to lose. Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.
The Bubble
It’s a bubble. Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:
Is this level of contract affordable by Sky or BT?
Will this new cash make the downside of relegation from the EPL any easier?
Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?
No, no and no. The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.
Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.
You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films. Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.
English Premier League football is the asset they are betting the farm on. They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.
BT are in the process of buying market share. They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).
It’s not a case of if Sky’s ability or desire to pay changes but when. Then the bubble will burst, then football will plunge into a reverse gear.
Until then, we play the system.
Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park). Email me for booking details, celticquicknews@gmail.com
1,285 Comments- Pages:
- «
- 1
- ...
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- ...
- 34
- »
Huns don’t need Mcculloch when they have any number of dirty fouling barstewards to take his place. Wonder how long it will take the ref to remember where he put his cards?
Bit if karma there for Miller ☺
Miller just realised he booked a table at Cafe India.
Nae luck Miller, off you trot! Shocking assault earlier on the young hibee
Allan and McGeouch running the show
The irony when Malonga accidentally ran into Sevco’s ‘keeper. Crowd baying for blood. How has Faure not been booked yet? (apart from the obvious reasons), typical hun-player attributes.
HH
Zombies only two players away from being the same level as Celtic. Stalybridge residents piss themselves laughing.
Clark thro on goal…slips on his erchie …girfuy ..
Johnny
You answered your own question
Would this be the first time sevco have lost 3 in a row? Also the first time they have lost consecutive home games?
They could be breaking all sorts of records tonight! They love a record so they do!
Pogmathonyahun aka Laird of the Smiles
Brilliant:))
Huns on BT sports three Fridays running
Normally I’d be up in arms about this …..the level of entertainment is guid tho
The ole sevconians are a heady blend of has-beens and never-gonny-bees
Surely Boyd is used to that kind of challenge in trai….Um nevermind
You go oot to walk the dug and hibs score……
Boyd next to feign injury, just remembered he left a packet of Monster Munch in the dressing room.
See the new huns still getting away with flaunting the 5 fag burns. Desperate peepil.
That Hutton is another wan that needs a right good cementing…
Pfayr
Yep, although it wasn’t intended to be rhetorical, I now realise it was!
HH
Really good post from ever brilliant etims diary, from a Norwegian poster named Fluke. He (or she) is expanding comparing Celtic with the 90’s Rosenburg…..
————-/2
As a norwegian, I know a thing or two about Rsenborg in their glory days.
Rosenborg in their heyday is in many ways a good comparison to what Deila is trying to implement at Celtic.
Rosenborg relied for a large part on local talent, and monopolized the market for fresh norwegian talent, ensuring a strong local base of players and a steady stream of income from exporting players to european leagues.
They also tried to keep the base of their team on long term contracts, to ensure continuity in the style of play and player relations. This was doen to the point of several players staying in the team for about a decade – late into their 30′s – which proved a good thing, because these players were excellent, they knew their job and they would still not be hunted by the big money teams because of their age. They provided stability.
Rosenborg played an attractive 4-3-3 dogmatically. I think they even entered it into the club statutes at one point that Rosenborg plays 4-3-3.
Rosenborg did not have the same emphasis on high and intensive pressing as Ronny does, and were never in the forefront in fitness and diet. Player relations was however a big thing – having a system where everyone were in sync at all times and so could always anticipate the next move coming from teammates on the pitch.
Rosenborg would also keep bringing old players back after they had been in England or in europe for a few years. Steffen Iversen is an example. He came from Rosenborg, had a good career at Tottenham, Wolves and a norwegian team, was brought back to Rosenborg for another 4 successful years, then he was sold to Crystal Palace before returning to Rosenborg again.
This is also what Ronny was talking about – bringing players back after successful careers elsewhere. Rosenborg must have been his model in this respect. As long as the basic playing system stays the same – previous players will fit right back in again, and their experience from years of playing f.ex in the EPL would be another asset for the club.
Rosenborg grew rich and successful. Eventually it started to unravel as the organization balooned, salaries and other expenses ballooned, millions were spent on mediocre foreign players, and their playing style which had been their trademark became watered down and disappeared.
Today Rosenborg is just another norwegian club, struggling even to win the norwegian league, much less beating teams like Milan and Dortmund, like they did in their glory days.
So Rosenborg is a faded star, but it doesn’t mean the way they did things can not be repeated.
It makes perfect sense, really – monopolize the market for local talent and you will have 3 major advantages:
1. You will keep winning the domestic league and cups, keeping up enthusiasm and support, filling the stadium.
2. You will be the main outlet for domestic talent to leave for richer clubs, filling the coffers.
3. You will be more or less ensured yearly european football, which at CL level is extremely profitable.
This is the situation Rosenborg was in when they were at their peak, and of course it can be replicated in celtic. The chances of doing it in Scotland is even greater, celtic being a much bigger club with a much bigger fan base and international following than Rosenborg could ever dream of.
———
Regarding the scottish TV-deal, however, it is a total disaster!
The fact that Norway has a TV-deal worth more than three times that of Scotland is laughable.
The two countries have about the same number of inhabitants, but Scotland has far more football fans and far more football passion compared to Norway.
Scotland should have a TV deal three times the money compared to Norway, not the other way around! AT LEAST!
That would mean 150 000 000 Euros, not 18 000 000 euros.
They have totally sold scottish football down the river for years to come!
So I would be looking into illegal cartel acticity or downright corruption as possible reasons for ending up with such a totally disastrous shite deal for scottish football.
I can’t see this disastrous result coming out of a normal healthy process.
I smell a rat!
Prestonpans
Go out again :-))
Perhaps I should take the dug oot again:-)
Pfayr,
great minds……….
Aye take the dug oot again for a laugh.
KLV
Rangers are dead Sevco are new, come on the Hibees make it two!
Ref speaks to Allan ….FFS …thon Faure has commited half a doz fouls without comment
BT advertising RAITH and FALKIRK versus huns.would not miss it for the world!!!!!
All dogs out PLEASE!
:)
Nick Law’s eyes always look like that last guy oot the rave, the wan that wullnae go even though the lights are up:))
Vicks CSC
The huns defence looking like Inter Milan in their heyday.
FAURE who the f….is he .first touch.wwwwoooooooo
Pfayr, you know I always do.
Mon the hibs, get them zombies pumped.
Well fholks, that’s Sevco on target to lose their fourth consecutive match against opponents wearing green. Once again, Glasgow’s green & white.
pogmathonyahun aka laird of the smiles
Never mind the orcs, get your pick in.
Keep the Faith!
Hail Hail!
” An intriguing tussle ”
BT Sport CSC
zombies blowing oot their erses at HT
Boyd nicks off to KFC at halftime.
lennybhoy,
When’s the last time you checked your e-mail?