Forster, Ashley and partnering with Sevco

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Congratulations to Fraser Forster on his international call-up, I am absolutely delighted for him.  It occurred to me that he left Sports Direct and Newcastle United owner Mike Ashley’s clutches on the cheap early this summer, while Ashley had other matters in Glasgow under consideration – partnering with Sevco.

It was with customary bombast that Sir David Murray announced the deal Rangers struck with JJB Sports in 2006 to offload the club’s retail and merchandise operations to the sports retailer.  At a stroke the club banked £18m although subsequent dilapidation and redundancy costs ate into this figure.  Celtic had previously rejected a similar deal, believing that securitising future revenue streams in this manner would only swap short-term for long-term problems.

That deal perished when Rangers liquidation was announced but the Newco acquired only one retail store (outside Ibrox) and no infrastructure in place.  Instead, six weeks ago, Newco handed over retail operations to Sports Direct, who now operate its retail company, Rangers Retail Limited, and its online operation at rangersdirect.co.uk.

This deal was covered in local and retail press but lacked the bombast Murray would have brought to the occasion, perhaps because Ashley was aware that Celtic fans no longer felt comfortable spending their cash with JJB after the 2006 link-up.  Better to keep this one low-profile so as not to cannibalise sales to Celtic fans.

Whether Ashley is part-owner of Newco or just their merchandising partner is moot, Sports Direct’s interests in the Scottish market are significantly entwined with The Rangers F.C.

It is unlikely the retailer had to pay as much as £18m up front to secure his new rights but their support will be absolutely critical in quickly building their partner club into a successful force.  If they can do this while continuing to milk Celtic supporters they have knocked it off.

Chances of me buying the 125th Anniversary Kit from Sevco’s partner company are approaching zero.  My Celtic budget is for the benefit of one club only, it will not help build The Rangers.

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951 Comments

  1. The Battered Bunnet on

    VP

     

     

    You’ll remember ol BSR is banned from Greggs following the emabrrassing episode where he put extra filling in his Bloomers

  2. Zbyszek

     

    12:36 on

     

    6 October, 2012

     

    Saint Stivs at 11:54

     

     

    superb mr z.

     

     

    was going to dumbarton for a nephews football match this afternoon, but strangely its cancelled inspite of it being a lovely day here west of glasgow.

     

     

    so plan b – stay in and watch the game again.

     

     

    appreciated, and i am sure a few others are, cos cant find highlights anywhere on the web.

     

     

    cheers

  3. Awe_Naw_No_Annoni_Oan_Anaw_Noo on

    Mickybhoy1888

     

     

    Firstly thanks for the Gazprom tip. Maybe stress maybe it will pay off.

     

     

    Secondly, any member of the board that helped liquidate the huns is a hero in my book

     

     

    Thirdly were you at the Well game with two young lassies ?

     

     

    HH

  4. You are welcome. If you have couple of minutes free it would be good if you learn Russian. I loved listen to the buffoons in the first half and at the end of the game: enough , we can go home.

     

     

    Greensideup

     

     

    No, you don’t have to.

  5. Snake Plissken on

    I see Jet2 now have flights from Edinburgh to St Petersburg starting May 2013

     

     

    Worth a visit if any of you are interested.

     

     

    A magnificent city.

  6. Snake Plissken on

    I see Jet2 now have flights from Edinburgh to St Petersburg starting May 2013

     

     

    Worth a visit if any of you are interested.

     

     

    A magnificent city.

  7. Quote from David Moyes in the Guardian

     

    ” folk think I’m defensive but I was brought up on the best attacking team ever in terms of style and what was demanded, Glasgow Celtic”

     

     

    Thanks Dave

  8. GourockEmeraldBhoy on

    bournesouprecipe

     

     

    10:49 on 6 October, 2012

     

    Sevconia

     

     

    A land of their own CSC

     

     

    Would have helped if I pasted what I nearly peed myself about ! Doh

     

     

    HH

  9. yorkbhoy –

     

     

    glad you’re still about.

     

     

    The Panasonic cameras look good but a wee bit pricier than I was expecting.

     

     

    Any opinion on the PANASONIC Lumix DMC-TZ19 (at around £150?) or is it really worth shelling out a further £75 or so for the PANASONIC Lumix DMC-TZ27EB-K

     

     

    Jobo

  10. Hoops_Neil_Lennon_diditagain on

    Thanks Paulfor tipping us off about Sports Direct, will now spend the same amount of money with this company as I spent with JJB.

  11. South Of Tunis on

    Stateside pal recently sent me a DVDR of a movie called —— White Zombie

     

     

    .

     

     

    Released in in 1932 . Bela Lugosi stars . Claims to be the first Zombie movie … Very clunky but it does feature one character telling another ——-

     

     

    ” Before we get through with this thing we may uncover sins that even the Devil would be ashamed of “.

     

     

    That’s Zombies for you .

  12. The Battered Bunnet on

    Jobo

     

     

    I’ve got a Lumix, got it a few years ago, can’t mind which model, DMC something or other, but it’s got x12 optical and 6Mpix, and gives pretty good results for a point and shooter like me.

     

     

    I noticed the newer model lately offered x24 optical and 12Mpix, plus 1080 video, for about £250, which seems remarkably good value.

     

     

    Whatever you buy, the spec will be superceded in 6 months time anyway, so concentrate on getting one that gives you what you want just now, and then stop comparing.

  13. one for the fiscal gurus on here –

     

     

    how much was the victory in Moscow worth in the pounds for points bonus scheme ?

     

     

    and what does it mean in club co-efficient ?

  14. Som mes que un club on

    mhark67

     

     

    12:37 on 6 October, 2012

     

    What article is it for the GG’S pick for tipster comp anyone??

     

     

     

    Spartak and Media article.

  15. CQN Saturday Naps Competition

     

     

    Lads, for those who are in the CQN Saturday Naps competition, please go back and post your selection at the end of the previous article :

     

     

    (“Media and Spartak take hit for underestimating Celtic”)

     

     

    Alternatively, if you cannot access the previous article for any reason, then you can send me an email message with your selection to : fleagle29 at gmail.com

     

     

    All the best, fleagle

  16. WOWZA –

     

     

    answering my own questions –

     

     

    http://www.uefa.com/uefa/management/finance/news/newsid=1845591.html

     

     

    —————————————————————————————————————–

     

     

    UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.

     

     

    * each of the 20 clubs participating in the play-offs will collect a fixed amount of €2.1m.

     

     

    * 2011 Scotlands rep in the 9.3m euros for the tv pool

     

     

    *Each of the 32 sides involved in the group stage will collect a base fee of €8.6m. Performance bonuses will also see €1m paid for a win and €500,000 for a draw in the group phase.

     

     

    21.5 MILLION EUROS SO FAR.

  17. Saint Stivs

     

     

    €21.5 million so far – not bad indeed!

     

     

    There will be a share of gate receipts on top of that as well I would imagine?

     

     

    HH!!

  18. Commentator on Rangers TV says Ian Black is the most fouled man in Scottish football.

     

     

    Beyond parody.

     

     

    Come on the Beanos.

  19. Superb

     

     

    All my Zombie mates ………….chokin !.

     

     

    Ya dancer !

     

     

    PS- what was CFC’s response tae the banner at the NFC game ?.