Transfer strategy, where we are

1239

If anyone tells you we are about to bid €7m on a guy who scored fewer league goals than Billy McKay last season, and who was signed for €500k last summer, don’t listen to them.  Nonsense like this is 180 degrees away from strategy.  Where would such a player’s sell-on value increase to?  It’s just not going to happen, nor should it, it would be a vanity purchase, the likes of which old Zsa Zsa himself would consider.

The last season we have figures for (season 2011-12), when we had Europa League football, Celtic lost £7m.  Since then three significant things have changed:

We’ve sold Wanyama and Hooper for over £17m (before deductions).
We got back into the Champions League and earned an additional £20m.
Season book sales dropped and this season cost £100 less than before.

Cutting £100 off the ticket price will bring in £4m less than last season.  All other things being equal (which they will not be), this would give us an £11m deficit before Champions League income and any trading surplus.  In short, to retain equilibrium, we need to reach the Champions League group stage more often than not.  Money from Uefa is not so much a bonus, it is necessary to push us into the black.

I know we covered this last week, but £17m for Victor and Gary will not, on its own, equate to £17m for new players.  Gary and Victor were both on their first Celtic contracts when they left, neither of which was near the top earning position (although both were offered top earning contracts).

We’re not going to spend £17m on transfers and be able to pay the new players from the money saved by not paying Victor and Gary.  Instead, the boost to the football budget from these sales will almost certainly disproportionately increase wages, leaving a lesser amount for transfers (if we sign four players for £2.5m each, we’ll probably have to pay each more than the average of Victor and Gary’s wage).

Knowing where they came from, I reckon Victor and Gary cost approximately a combined total of £1m p.a. in wages, the bulk of which would have gone to Gary.  If we bring in four players, each costing multiple millions, they could easily cost us an extra £2m per annum in wages, or £8m over their four year contracts.

In short, there is enough money available to buy several good players, for decent money, on high wages (for Celtic).  This is a good, sustainable, place to be, but it is not transfer window nirvana.  We have moved from a position of carrying a perpetual loss to being able to afford an increase in football budget without splurging into debt to fund it.

This isn’t a detailed budget analysis, there are lots of other variables (McCourt, Rogne etc off the wages, not Murphy, whose wages were off the books already), non-football budget cost inflation, considerable drop in one-off ticket sales (20k seats for £42 each at Rangers games twice a season) and commercial income from 2011-12, variations in season book sales (I hear they are marginally up on same time last year but still down on 2011-12).

The big challenge for the club is to ensure the playing squad is good enough to qualify for the Champions League group stage, and to compete when there, more often than not, without indulging in casino football every year.

We stick to plan, scout and recruit players within budget and with high potential sell-on values.  €7m on a striker from Heerenveen?  Better stick it on black.

The Kano Foundation have around 40 bucketeers for their annual drive at Celtic Park on Sunday.  They could do with a few more.  If you can do your bit, get in touch: contactus@thekanofoundation.com.

Check out the 1254125 Great Scottish Run page. I plan to keep this page updated with progress on the event and other resources. When you sign up, let me know and I’ll promote your donations page.
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  1. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    TONYDONNELLY67

     

     

    She couldnae have been much of a cook if it tasted no worse than expected!

  2. Transfer rumour madness.

     

     

    Tottenham chairman Daniel Levy – allegedly – wants €145 million for Gareth Bale.

     

     

    HH!!

  3. Dbbia,Stein reigned supreme and Bobby Murdoch,

     

     

    how very dare all 3 of you!!

     

    With the possible and probable exception of The Long Run, (the magnificent Sad cafe excepted) all of the Eagles releases, in the 70’s and most of Long Road out of Eden stand the test of time in ways that a lot of their peers don’t, next you’ll be saying you don’t like Emmylou Harris and Linda Ronstadt (circa 1969 -1978) and sporadically thereafter either.

  4. Afternoon all

     

     

    Tripe? Looked and tasted like old vests when my mammy made it – and she was usually a dab hand with offal.

     

     

    You don’t see kidneys much these days- loved them

     

     

     

    Jimbo

  5. WGS 13.33

     

     

    Maybe you could provide me with a fact.

     

    Of the dozens of players that you have suggested Celtic should sign.

     

     

    How many have they signed?

     

     

    Playstationmanagercsc.

     

     

    TT

  6. My Dear Kojo…..

     

     

    However,It Is Not Always Efe….

     

     

    Who Gets Efe….In Trouble…

     

     

    Did You Notice The Run Of Games….

     

     

    When Each Time Celtic Kicked Off….

     

     

    The Ball Was Passed Back To Efe….

     

     

    Even While He Was Being Closed Down…

     

     

    And We Nearly Gave Away Goals…

     

     

    ~~~~~~~

     

     

    As An Article In NewsNow Suggested The Other Week…..

     

     

    We Should Bring In Chris Sutton……

     

     

    As A Coach For Our Strikers……

     

     

    Especially For MegaW….And Balde….

     

     

    Ah Don’t Believe That Most Folk On This Site….

     

     

    Realise Just How Good A Striker Sutton Was….

     

     

    Particularly In The Early Years At Blackburn….

     

     

    Before He Suffered The Long Term Ankle Injury….

     

     

    He Was,At One Time,The Most Expensive Player In These Sceptred Isles…..

     

     

    Even At Chelsea…Sutton Was NOT A Failure….

     

     

    Vialli’s Baffling Team Tactics Were To Blame…

     

     

    Right From Sutton’s Home Debut….

     

     

    Against Some Middling EPL Side….

     

     

    He Played The Linwood Striker…..

     

     

    And None Of His Midfield Came Within Twenty Yards Of Him….

     

     

    During Active Play…..

     

     

    Vialli…. As A Great Player…

     

     

    But Not As A Manager….

     

     

    Mebbies Too Many Strings Tae His Bow ?

  7. Is Billy Davies, still the Manager of Nottingham Forrest?

     

     

    Did Wilson,not play under his Him, when He was a Forrest Player?

     

     

    And

     

     

    Did Bill Davies, Not give Wilson a Horrendously Bad Time of it, during,

     

     

    Wilson’s Last Season with the Forrest?

     

     

    Ah Know the Answers tae awe of these Questions, of Course.

     

     

    And They Tell Me..

     

     

     

    That Wilson wid be Stone Flippin’ Mad.. if he Returned tae Forrest,while Billy Davies , wiz still in Charge.

     

     

    Kojo

     

     

    Still, Laughin

  8. Dontbrattbakkinanger on

    mrob1967- I didn’t say I disliked wee Emmylou- quite the opposite.

     

     

    I first saw her at the ole Apollo in 197?, with the Hot Band.

  9. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    JIMBO67

     

     

    I’m expecting to get a damned good look at my own kidneys following 28/9!

     

     

    IMO,it’s all about what you were used to when you were a kid,and to being adventurous.

     

     

    The only thing I canny stomach is rhubarb-but plenty of people love it.

     

     

    Heyho,each to their own

     

     

    How is the new job,ya middle-class sod?

  10. I was at a superbowl party a number of years ago(Raiders vs Broncos). It was at an Italian family’s house and one of the items on the menu was tripe done in a tomato sauce. I had never tried it before so I decide to give it a go. As we left the party you could see the now frozen tripe on one of the dwarf ornamentals in the front yard, disgusting texture and taste.

     

     

    gsu

     

    lafamigliaCSC

  11. McDowellCelt on

    Greensideup @ 15.46

     

    Hopefully that’s the case.. Although there’s that many rumours flyin about on twitter god knows what’s happenin!

  12. TinyTim ,

     

     

    Playstation manager ????

     

     

    No many,but i suppose you could say that about anything in life.

     

     

    Never advocated that Celtic sign all i have posted is a decent calibre of player we should maybe look at.

     

     

    Difference !!

     

     

    Bit of attitude problem TT with me, do i know you???

  13. Oh dear. Just spoke to my dad. For a change he is livid..

     

    Masterton lets his £7.5M go yet he wantedto close Celtic for £1m.

     

     

    He wants them all gone. Hearts killie and murderwell.l

  14. Could I ask those who have read Willie Wallace Heart of a Lion to go onto Amazon and leave a review? There’s a review up there at the moment that is actually having a go a Willie! He was an absolute gentleman to everyone he met when over from Australia and if he is rather humble for a man who played for Celtic in TWO European Cup Finals then I think that is to his great credit! A dozen or so CQNers posting reviews on Amazon would be really appreciated!

     

     

    Working on the first edition of CQN Magazine for the season (Willie has already been sorting out for BRTH to interview Bertie Auld and John Clark for the mag). Anyway we are looking for new contributors – there are plenty of people on here who could certainly add something to the magazine so please email celticquicknews@gmail.com if you are interested.

     

     

    Also anyone wishing to advertise in the magazine and on the site please get in touch. It isn’t expensive and reaches a significant audience.

     

     

    Seville! We have been working away at this project for several months and it is coming together really well. Some of the best contributors to the magazine – SFTBs, BRTH, Mike Maher, Paul67 and other have all written chapters. We also have the very best of the stories that were posted on CQN back in May – and this is a joy to read. There were so many funny stories involving CQNers and these have been turned into cartoon characters and they will certainly entertain later in the year. Guys like Bada Bing, Henrik’s Sombrero and many others are going to star in these cartoons!

  15. Afternoon CQN,

     

     

    does anybody have info on whether CelticTV will be repeating their successful ‘blocking’ strategy as demonstrated vs Cliftonville, tomorrrow and all season?

     

     

    HH!

  16. @STVGrant 3m Photo of mystery chap at Celtic Park yesterday, posted by @white_italy, was representative of Derk Boerrigter. Not Lowry/Vossen/insert name

  17. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    TOOTING TIM

     

     

    Howdy,fella.

     

     

    Smashing time at Brentford,and my thanks to you and yer posse.

     

     

    I even managed to catch the last train!

     

     

    Did the pub eventually quieten down as requested,or just get worse?

  18. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    And also to STEINREIGNEDSUPREME ,of course.

     

     

    Led me for pre-match drinks in a pub where watching the barmaids serve everyone else first was actually worth watching!

  19. My dear,dear,dear,friend.. The Singing Detective

     

     

    Ah like Yer Suggestion

     

     

    Yes, Ah am sure the Chris Sutton would Do a Fine Joab,in the capacity of

     

    one of Neil’s Back Room Bhoys.

     

     

    Chris,is a very Intelligent and Experienced Ex Player.

     

     

    Ah jist happened tae hiv read his Recent Comments, concerning Gary Hooper’s Move to Norfolk.

     

     

    wherein..

     

     

    Chris, said .. in a Nutshell..

     

     

    That Gary wid Find it Very Hard tae Emulate more than a FEW…. of His Prolific Goal Scoring Exploits, which he Accomplished ,while playing fur Celtic.

     

     

    The reason,being, that In the English Premier League.. Most of the Unfashionable Teams,in it..such as Norfolk..

     

     

    Are much more Driven tae be a Great deal More,, DEFENSIVE Minded,in their Team Tactics,than Attack Minded.

     

     

    The reason for that ,being , Teams such as Norfolk ,are , Perennial . Strugglers ,in Avoiding Relegation.

     

     

    That is Just the way that it is.

     

     

    Therefore, Gary will find that He will not get the Kind of Service, from his Defensively

     

    Inclined team Mates…which he enjoyed from his Attack Minded Celtic Team Mates.

     

     

     

    Yes, Chris is a Wise Man.

     

     

    and Ah agree he wid dae us a Power of Good.. if he Came in as a Coach.

     

     

    Kojo

     

    Still Laughin’

  20. I’ve got a pic of a Celtic fan and Derk Boerrigter together in the foyer of CP from twitter about 10mins ago as he was going in to sign. According to the fan Derk was amazed at the Stadium.

     

    Welcome Derk (hopefully!)

     

     

    ~SPF~

  21. Any ideas on who the mystery 2nd signing is???

     

     

    If you don’t know then make something up

  22. maestro-number8 on

    winning captains @15:59,

     

     

    consider another review added, hopefully published by Amazon soon. Hail Hail

  23. Hrvatski Jim on

    Dontbrattbakkinanger

     

     

    I also saw Emmylou Harris in 1977 with the Hot Band and a couple of times since. She is a big favourite of mine but, like all long lived artists, there is some dull stuff within her collection.

     

     

    My favourite album is the less-known “The Ballad of Sally Rose” which is based on her early life and story of her relationship with Gram Parsons and how his death affected her. She referred to it about 5 years ago at the Concert Hall but even many of the audience did not seem to have discovered it. You need to listed to the whole album to get it as the story flows from track to track. Well worth a listed of you like her.

     

     

    She also sang an amazing version of the David Olney song “1917” which is a heart rending story of a young soldier visiting a French prostitute on his last night before he returns to the battle front, knowing that he will “go over the top” the next day. This was with Linda Ronstadt. Best anti-war song I have ever heard.

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