cinch merely the fodder in war against SPFL chiefs

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The business model of the SPFL’s new sponsor, cinch, is to sell cars directly to the public, cutting out the dealer network.  Newco’s chairman owns a large car dealership which sponsors Newco (although it is not a shirt sponsor).

Newco have refused to comply with the SPFL contract by adding the cinch logo to players’ sleeves and elsewhere.  They claim compliance would break an existing commercial deal, presumably with their own chairman, but have refused to provide evidence of any existing deal to the league.

League and club sponsors often conflict.  While the SPFL was sponsored by Ladbrokes, Celtic had Dafabet blazoned across their chest and Newco had their own gambling partner.  Newco’s position appears to be that any club with a pre-existing agreement with any one of its partners can veto a league sponsorship deal. Quite a thing, with 42 clubs, some of which have 20 commercial sponsorship partners.

It is always possible that the SPFL’s rules are poorly drafted on such matters, the SFA were able to exploit what appeared to be a clear rule before, but the League have examined their position and have escalated the issue.  Yesterday, chairman Murdoch MacLennan wrote to all 42 clubs, stated the league’s position and informed clubs he had referred the matter to the SFA’s arbitration process.

If you think this all seems a bit contrived, you are not alone.  Why stand and fight on such a puny hill?  Newco are not the private fiefdom of their chairman, he is not Cnut (be careful), able to turn the tide against cinch, so why antagonise every non-compliant club in the league?

Newco want rid of MacLennan and especially SPFL chief exect Neil Doncaster.  Neither will do their bidding.  If the club can find a contractual oversight, it gives them grounds to call for their resignations, again.

There are other mattes at play; step forward Malmo manager, Jon Dahl Tomasson, who yesterday alluded to the matter we discussed in our State of the Club blog 10 days ago.  Newco need Champions League money more acutely than oxygen itself.  Should the wheels come off the white charger tonight, you can expect conflicts on every corner.

I never get what is it about people who think they are too special to follow rules.  There is a want about them.  Are we going to see pyros from the Newco directors’ box next?  Seems logical.  Fight The Man, even if The Man is just a salaried someone, responsible for converting advice or strategy onto structure.

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  1. The Blogger Formerly Known As GM on

    Hatley – ‘we’ve done well in the Europa league’; ‘we’ve’, do they no longer try to be impartial on Shortie?

  2. Just seen the score – horrendous result against ten men, at home. Make no mistake, they’re now in a crisis on and off the pitch.

  3. Bhoy From The Boyne on

    😂😂😂😂😂😂

     

     

    Inject those zombie hun tears into ma veins!

     

     

    Back to lurkin…

  4. My August Sabbatical taking a battering by sevco reverting to being really not all that good.

     

     

    Tactically battered. Technically limited.

     

     

    Said on Sunday that this game turns very quickly.

     

     

    Despite the gardeners claims that they were excellent for 35 minutes, they were bang average. Ran alot. Closed down quickly but awful passing, bad decision making and if our defence played the way theirs does it would be the subject of hours of analysis.

     

     

    If we get the upgrades in defence we need we will win the league by 10 -15 points.

     

     

    All you lurking zombies, get it right up ye!

  5. CaddingtonCommon on

    Brings a whole new meaning to Parks of Hamilton sponsorship.

     

     

    What a lovely evening I am having.

     

    Hail Hail

     

     

    Stay Safe

  6. 3 defeats in a row for the faux invincibles.Oh dear.

     

    Desperate to see the reduced amount of money that they have lost.The 40 million will be reduced to around 15.We know what happened last time Malmo gubbed them.

  7. Jeez – with Trump, Brexit, Covid and Celtic last season, Saturday and tonight have been the first good news in ages :-)

  8. fourstonecoppi on

    GEEBEE1978 on 10TH AUGUST 2021 10:03 PM

     

     

    mate says some are calling for sacking of SG

  9. ROBERTTRESSELL on 10TH AUGUST 2021 10:06 PM

     

    Twice in a decade Malmo have brought separate ibrox clubs to the brink of financial disaster.

     

     

    Nice one!

  10. Ya dancer! After the tubby Colombian poked one in, I couldn’t face watching it, so missed the Malmo goals. I’ll really enjoy watching them later. I watched the Karagandy game earlier, and they were shocking, so I’m not expecting much from Kairat, even if they beat the Armenians.

  11. JHB on 10TH AUGUST 2021 4:27 PM

     

     

    STEBHOY on 10TH AUGUST 2021 4:20 PM

     

     

    I predict a 3-4 nil victory for rangers tonight

     

     

    ——

     

     

    I too see them winning comfortably. They were much the stronger side as the second half worn on in Sweden – was not surprised they scored – expected it much sooner. They will be all out for an early goal tonight…..and will probably get it!

     

    ——————————-

     

     

    You’ve changed yer tune.

     

     

    GIRUY

  12. After the red card that was enough for me couldn’t believe there luck……….what a pleasant surprise wished i had watched it now…………brilliant.

  13. AN DÚN on 10TH AUGUST 2021 10:01 PM

     

    Just seen the score – horrendous result against ten men, at home. Make no mistake, they’re now in a crisis on and off the pitch.

     

    ——

     

     

    We hope that, but we don’t know. They’ve apparently been ‘running on fumes’ for the last four years and yet have kept building. How do they do it?..we don’t know.

     

     

    What the result does do is allow those at Celtic Park to reassess and hopefully pull out all the stops to put a squad capable of challenging for the league together, sooner rather than later.

     

     

    Tonight is a hammer-blow to Ibrox aspirations – wonder what happens next!!!

  14. Interesting when i went on a Hearts forum there – they hate us but I think they hate the huns more TBH.

     

     

    They’re all saying to pile on a few quid on Celtic winning the SPL at 2/1.

  15. Go tell the Spartim on

    Whilst I’d love us to announce some new exciting players I’m torn between delaying the news so that TFOD are kept on the back pages, Shortie, had Charlie Adam, Richard Foster and Chris Burke on their website ticker, just how many ex huns can they employ in the one go, but then they’re all predominantly huns at BBC Shortbread

  16. Thunder storm here. Loud thunder claps and lightning.

     

    Very very frightening

     

    The Big Man is celebrating upstairs.

  17. Malmo are a bloomin good side and will qualify for the group stage no doubt. all very comfortable on the ball a lesson to all on how to defend absolutely superb. How do these teams do it on comparatively small budgets.

  18. Will we start hearing about the huge pressure on SG going into the cup game and their next league fixture? Will media nouse be turned up to 11 about the financial implications of this and the awful start to the season they’ve had? Discontent in the dressing room talked up? Want away players? Need to sell players but no offers for players?

     

     

    No? Probably not. But it’s all true.

  19. Just to make it that little bit sweeter, if they had only won this round they would have been guaranteed a minimum 5m just for losing the CL play-off round.

  20. JHB

     

     

    We hope that, but we don’t know. They’ve apparently been ‘running on fumes’ for the last four years and yet have kept building. How do they do it?..we don’t know.

     

    ——————————————————–

     

     

    You really are hurting and if you think I’m a pathetic bore-

     

     

     

    YA AINT SEEN NOTHIN’ YET!

     

     

    C’MON THE CELTS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  21. The Blogger Formerly Known As GM on

    Never mind Cinch, they should be fearing The Grinch when he comes looking for his money.

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