cinch merely the fodder in war against SPFL chiefs

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The business model of the SPFL’s new sponsor, cinch, is to sell cars directly to the public, cutting out the dealer network.  Newco’s chairman owns a large car dealership which sponsors Newco (although it is not a shirt sponsor).

Newco have refused to comply with the SPFL contract by adding the cinch logo to players’ sleeves and elsewhere.  They claim compliance would break an existing commercial deal, presumably with their own chairman, but have refused to provide evidence of any existing deal to the league.

League and club sponsors often conflict.  While the SPFL was sponsored by Ladbrokes, Celtic had Dafabet blazoned across their chest and Newco had their own gambling partner.  Newco’s position appears to be that any club with a pre-existing agreement with any one of its partners can veto a league sponsorship deal. Quite a thing, with 42 clubs, some of which have 20 commercial sponsorship partners.

It is always possible that the SPFL’s rules are poorly drafted on such matters, the SFA were able to exploit what appeared to be a clear rule before, but the League have examined their position and have escalated the issue.  Yesterday, chairman Murdoch MacLennan wrote to all 42 clubs, stated the league’s position and informed clubs he had referred the matter to the SFA’s arbitration process.

If you think this all seems a bit contrived, you are not alone.  Why stand and fight on such a puny hill?  Newco are not the private fiefdom of their chairman, he is not Cnut (be careful), able to turn the tide against cinch, so why antagonise every non-compliant club in the league?

Newco want rid of MacLennan and especially SPFL chief exect Neil Doncaster.  Neither will do their bidding.  If the club can find a contractual oversight, it gives them grounds to call for their resignations, again.

There are other mattes at play; step forward Malmo manager, Jon Dahl Tomasson, who yesterday alluded to the matter we discussed in our State of the Club blog 10 days ago.  Newco need Champions League money more acutely than oxygen itself.  Should the wheels come off the white charger tonight, you can expect conflicts on every corner.

I never get what is it about people who think they are too special to follow rules.  There is a want about them.  Are we going to see pyros from the Newco directors’ box next?  Seems logical.  Fight The Man, even if The Man is just a salaried someone, responsible for converting advice or strategy onto structure.

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  1. ROBERTTRESSELL on 10TH AUGUST 2021 10:20 PM

     

    SONSOFERIN on 10TH AUGUST 2021 10:10 PM

     

     

     

     

     

     

    Just to make it that little bit sweeter, if they had only won this round they would have been guaranteed a minimum 5m just for losing the CL play-off round.

     

     

     

     

     

     

    ————-

     

     

     

     

    Couldn’t be any sweeter if that news came coated in honey with a sprinkling of icing sugar and a bottle of full fat irn bru on the side. Lovely jubbly. Thanks for making my schadenfreude all the, eh, um, what’s another word for sweeter?

     

     

     

     

     

     

    Sweet.

     

     

    ______________________________________________________________________

     

     

    The worst post of the evening. I’m a type two diabetic!!!!!!!!

     

     

    Mrs BB, where’s the Raspberry jam for my toast???

     

     

    :)))))))

     

     

    HH

     

     

    Brian

  2. glendalystonsils on

    I hope Dermot is too busy golfing to notice the huns score , otherwise he’ll be right on to Peter .

     

     

    (Wee joke for the ‘save Sevco’ conspiracy theorists).

  3. A decade since Malmo pumped them, as they edged towards liquidation

     

     

    It’s the same club that heaps the financial pressure on them tonight.

     

     

    This stuff writes itself CSC

  4. ” So Mr Gerard, would you say that the result tonight is a catastrophe fur ra Glorious………ih!?”

  5. Penny (arcade) dropping on Sevco Media?? This is about the only non expletive ridden post I could find – it turns out that some of them can count after all:

     

     

    “We lost £20million for the season before last with just 1-2 months of Covid affecting finances. We then spent big in summer, sold no-one and then had a whole season without fans, we’ll have done well not to have lost £30million in the past 12 months. 

     

     

     

     

    We have lost about £50million by reasonable estimates in 24 months, despite qualifying for Europa League twice. 

     

     

    We needed to sell 1-2 players, had no bids for anyone, so had to bring in players on frees. We’ll now likely lose Morelos, Kamara and another and even then will likely barely be able to spend.”

  6. fergusslayedtheblues on

    DAVID66

     

    even cheating from goldson couldn’t get them through

     

    was it the whole of the 2nd half Malmo played with 10 men

     

    HH

  7. Tom McLaughlin on

    JHB

     

    No one would have predicted this result at the start….and less than no one at half-time.

     

     

     

     

    I bet £10 on Malmo to win @ 5/1. And I never cashed-in at 0-1, red card, even at 1-1.

     

     

    I PREDICTED IT

  8. 2011 Malmo beat rangers in their last ever chmps lge tie.

     

    2021 Malmo beat The rangers in their first ever champs lge tie 😂

  9. In (a magnificent.) seven easy moves

     

     

    Invincible….indefensible….insensible….incoherent…..intoxicated…

     

     

    ………inconsolable…..insolvent…intestinal!

     

     

    And that was just Craigan

     

     

    IWD

  10. BBC saying a run deep into the knock-outs of the Europa League will “soothe frustration”.

     

     

    Try telling that to the fans right now :)

  11. Kyogo San Samurai Warrior on

    Malmo got the old klub liquidated and may well be responsible for the same happening to the new klub before it even hits puberty.

     

     

    Surely some kind of record?

     

     

    I feckin LUUURV the Swedes.

  12. Timing is everything, if we can get another good lhad in upfront , flog Eddy and Ryan re- signs , keeps the pressure on them.

     

     

    They now need to sell … fire sale … there is no guarantee they will get through the next round …. football moves on and the Huns system has been sussed

     

     

    The wee lassie in Reporting Scotland trying to keep a straight face when the football came on

  13. squire danaher on

    GLENDALYSTONSILS on 10TH AUGUST 2021 10:31 PM

     

     

    Yep

     

     

    Uncle Dermo will see them right, Sharp Suited Man gets his DOF, albeit short term, but overruling and undermining the new CEO in the process.

     

     

    Firesale at G51, forget Celtic strengthening from here.

  14. Re Cinch:

     

     

    Huns jersey promoting Unibet.

     

     

    Advertising hoarding promoting 32 Red.

     

     

    Am I missing something?

  15. squire danaher on

    My contacts advise me of fireworks in G32 and G78 this evening

     

     

    The local Malmö supporters clubs clearly enjoyed themselves.

  16. Spiers:

     

     

    “ With so many newspaper reporters either banned, barred or out-priced from asking questions, “fan-media”who declare Steven Gerrard “my hero” and “my man-love” are currently grilling the Rangers manager about tonight’s fiasco against Malmö.

     

    Utterly laughable.”

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