cinch merely the fodder in war against SPFL chiefs

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The business model of the SPFL’s new sponsor, cinch, is to sell cars directly to the public, cutting out the dealer network.  Newco’s chairman owns a large car dealership which sponsors Newco (although it is not a shirt sponsor).

Newco have refused to comply with the SPFL contract by adding the cinch logo to players’ sleeves and elsewhere.  They claim compliance would break an existing commercial deal, presumably with their own chairman, but have refused to provide evidence of any existing deal to the league.

League and club sponsors often conflict.  While the SPFL was sponsored by Ladbrokes, Celtic had Dafabet blazoned across their chest and Newco had their own gambling partner.  Newco’s position appears to be that any club with a pre-existing agreement with any one of its partners can veto a league sponsorship deal. Quite a thing, with 42 clubs, some of which have 20 commercial sponsorship partners.

It is always possible that the SPFL’s rules are poorly drafted on such matters, the SFA were able to exploit what appeared to be a clear rule before, but the League have examined their position and have escalated the issue.  Yesterday, chairman Murdoch MacLennan wrote to all 42 clubs, stated the league’s position and informed clubs he had referred the matter to the SFA’s arbitration process.

If you think this all seems a bit contrived, you are not alone.  Why stand and fight on such a puny hill?  Newco are not the private fiefdom of their chairman, he is not Cnut (be careful), able to turn the tide against cinch, so why antagonise every non-compliant club in the league?

Newco want rid of MacLennan and especially SPFL chief exect Neil Doncaster.  Neither will do their bidding.  If the club can find a contractual oversight, it gives them grounds to call for their resignations, again.

There are other mattes at play; step forward Malmo manager, Jon Dahl Tomasson, who yesterday alluded to the matter we discussed in our State of the Club blog 10 days ago.  Newco need Champions League money more acutely than oxygen itself.  Should the wheels come off the white charger tonight, you can expect conflicts on every corner.

I never get what is it about people who think they are too special to follow rules.  There is a want about them.  Are we going to see pyros from the Newco directors’ box next?  Seems logical.  Fight The Man, even if The Man is just a salaried someone, responsible for converting advice or strategy onto structure.

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  1. For anyone interested and who enjoys a bit of schadenfreud ….

     

    Malmo game on FreeSports at 10 am tomorrow morning

     

    FreeSports is available on Freeview HD channel 64, Sky HD channel 422, Virgin HD 553, TalkTalk 64, BT Vision channel 64 and also available on the FreeSports Player

  2. Thank You, Malmö- Thank You,Thank You , Thank You. Now, Celtic…. Don’t F#ck It Up. Bury the Bassas.

     

    Yippee Yye Yeahhhhhhh

     

    ******

     

    PHILBHOY – Keep giving it large

     

    ROBERTTRESSELL – Don’t go into hibernation- Please!

     

    Happy Happy Happy

  3. minutes ago, jjbscotty12 said:

     

    Board need to dig deep and buy some players.

     

     

    we’ve just thrown away 40 million. aint nobody digging deep.

     

     

     

    Reality beginning to bite.

  4. When the huns scored shortie’s reaction was

     

    “Bedlam, utter bedlam…”

     

    I presumed they were talkin’ abooot themsels!

     

     

    GIRU.

  5. bankiebhoy1 on 10th August 2021 10:54 pm

     

     

    When the huns scored shortie’s reaction was

     

     

     

     

    “Bedlam, utter bedlam…”

     

     

     

     

    I presumed they were talkin’ abooot themsels!

     

     

    It must have been, they are banned, and commentate from the TV feed….

  6. Almore

     

    Yes it does, I can only assume that the owner of 32 Red isn’t on their board.

     

    But you are right, it really gives them no case at all. Not only that but does the SPL not discuss potential

     

    sponsors with the members? There are possible conflicts of interest everywhere.

  7. DENIABHOY on 10TH AUGUST 2021 10:48 PM

     

     

    Hasn’t earned so much as a crust from the BBC since I called him out re Sevco live on air. BBC Scotland “Your Call” put a disclaimer out via Stuart Cosgrove on what he said much to Spiers anger. Dat was the end of dat.

  8. Bada………………

     

     

    :))))))))))))

     

     

    Thur oan The Journey.

     

     

    Huns in unison. Hell mend thum!

     

     

    HH

  9. My my, how things can change so quickly. Patter has been great here tonight ☺ Think I might tune in to clyde tmrw night. HH

  10. itscalledthemalvinas on

    Their next European tie must be in doubt. How will they manage to afford to charter a plane to Khazacstan or Armenia ?

     

     

    Maybe go on the bus !

  11. JHB on 10TH AUGUST 2021 9:58 PM

     

    Totally surprised and delighted. Malmo were tremendous – deserved to go through.

     

     

     

    So many ‘sweetie wives’ making the same point. No one would have predicted this result at the start….and less than no one at half-time.

     

    ……………

     

    Go home ya Hun, go homr

  12. JHB on 10TH AUGUST 2021 9:58 PM

     

    Totally surprised and delighted. Malmo were tremendous – deserved to go through.

     

     

     

    So many ‘sweetie wives’ making the same point. No one would have predicted this result at the start….and less than no one at half-time.

     

    ……………

     

    Go home ya Hun, go home

  13. Ironic if the Hun get gubbed by big Malkys mob at the weekend then Gerrard will wake up to be resigned (aka Warburton) …. Happy days

  14. “Finances”, It’s just a word unless you add it to a particular sentence

     

    PSG get Messi – Huns finances get Messi…..

  15. Back to Basics - Glass Half Full on

    Expect the squad to be shorn as bit part players are loaned out or freed

  16. Back to Basics - Glass Half Full on

    Two high profile players to be sold.

     

     

    Some so-called superstar-in-waiting will be signed at the end of the window to placate the hordes.

  17. Lay off JHB ffs, he/she is entitled to their opinion. Fascism has no place among Celtic (exc. De Canio).

  18. Happy that sevco got knocked out of the champions league tonight. They have continually gambled and I would like to think they may change the strategy given the high risks involved. The invincible tag has truely been removed now, expectation has increased and supporter pressure could be a toxic mix.

     

     

    In bygone days the old rangers (rip not) adopted an aggressive transfer position during such times to add pressure onto us to add to lows and drop our morale. We should now push ahead with the signing of a quality centreback, rightback, leftback, left winger (to replace christie, if needed) and striker (to replace eduard, if needed). Strengthens ourselves and adds doubt to them.

     

     

    Mind you the reward for winning the title this season is reason enough

     

     

    HH

  19. Back to Basics - Glass Half Full on

    Next match in Armenia or Kazakhstan while we hop over to the Netherlands.

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