It’s all about the money

909

There is no point bleating that tonight’s Europa League final is the weakest imaginable, Newco are there because they are good enough to eliminate two German sides and a few weaker opponents.  If they win, fair play to them, they deserve their day in the sun.  I expect them to lose.

Either way, the outcome will determine relative financial strength in Scottish football.  This season Newco will return an operating profit for the first time in their history.  Sales of Patterson to Everton and the management team to Aston Villa, already ensured a bumper year.  The run to a European final could make them the highest earners in Scotland, eclipsing Celtic in this regard for the first time.  It will bestow no more than a stay of execution to a side with gaping structural deficiencies.

The importance of Celtic winning the league this season cannot be overstated.  Irrespective of what happens across the city, access to Champions League income ensures our place at the top of the income chart is virtually assured next season.  If we are there alone from Scotland, the benefits Newco gain from this season will seem no more than a dead cat bounce.  If two clubs are there, we compete on equal terms, against a team spending from income, not debt.

It’s all about the money, nothing else determines long-term outcomes.

Click Here for Comments >
Share.

About Author

909 Comments
  1. Pages:
  2. 1
  3. ...
  4. 5
  5. 6
  6. 7
  7. 8
  8. 9
  9. 10
  10. 11
  11. ...
  12. 24

  1. Jinkyredstar on

    I have a bad feeling, Frankfurt effectively disappeared after about 25 minutes. Not the Sevco we’re much better – it just looks like one of those SPL games were they get a bounce a goal, followed by a penalty’.

     

     

    But the. Again up its not an SPL GAME😀

  2. thebhoyfromoz on

    See Caravan has dusted off his big book of football clichés for the game.

  3. IniquitousIV on

    This looks like it will end 0-0 or 1-0 ( Tav, pen )

     

    Huns incredibly jammy.

  4. There is NO testing for any kinda PED in scotland, I wonder why Eh, well known so why wouldn’t cheats exploit this, just recall the pics of Roofe celebrating after they won the league last season, he was chewing his face off, these scum will do anything to get an edge, just ask Wille Johnsone who was sent home from the WC for doping, they are cheating scum, end of.

  5. Sitting here in middleofnowhere France, listening to Blaze Foley, “If I Could Only Fly”, finishing the 5ltr ‘barrel’ of La Goudale.

     

     

    Hope THE BLOGGER FORMERLY KNOWN AS GM is wrong.

  6. Jinkyredstar on

    That’s what happens when the man behind the curtain in the land of VAR Is Hdallusski

  7. Rangers legend Ally McCoist on BT Sport: “… both teams are better without the ball. ”

     

     

    Suzanne Vega on just now, “Song of Sand”

  1. Pages:
  2. 1
  3. ...
  4. 5
  5. 6
  6. 7
  7. 8
  8. 9
  9. 10
  10. 11
  11. ...
  12. 24