Getting full retail price for your replica match shirts changes the profitability of your merchandise significantly. When Celtic sell a shirt through their retail outlets, they buy that shirt from through the manufacturer’s distribution on similar terms to any other retailer. An item with a full retail price of £60 will have a gross markup of around £10.
If the discount retailers have access to the merchandise, they need to cut into that margin to drive business to their stores (online or otherwise), so will make do with a £5 markup. If you are a consumer, the difference between an item at £55 or the same item at £60 is very little, but if you are a club retail operation, that 100% increase in gross markup, could see your net margin increase by around 300%.
If you are a club and want to protect your margin – all clubs do, this is not a bad thing – an exclusive deal with one retailer is the road to travel. This is legal. If you permit only two retailers access to your merchandise, they will either compete or have to illegally collude to fix prices.
This morning’s news that Newco and two retailers face charges of illegal price fixing is more a sign of commercial competency than a club exploiting its own fan base. They are inexperienced and perennial underachievers compared to Celtic’s commercial team. I’m less exercised on the desire to get an extra £5 for your shirts, they all want this, for the reasons outlined above.
214 Comments- Pages:
- «
- 1
- 2
- 3
- 4
- 5
- 6
- »
As it stands, Sassenachs propping up the table. Long may it continue. Tired of them saying they will win the World Cup.
AN TEARMANN on 7TH JUNE 2022 1:03 AM
I was 5,but I hope a lot of you recall.
special to think,Alfredo Di Stefano,retiring a career that seen him win luggy 6 times and we were there,fresh after winning it once.the renown and fame worldwide in the football world echoed our own triumph.i feel envious of those who seen Di Stefano,real pioneers who took football forward,I suppose today’s gen are Messi Ronaldo.
Wee jinky,what can you say.
https://twitter.com/LilZe_7/status/1533946841234038784?t=eH0Tsm7DEAD0SFk1WAmv8A&s=19
——————————————————————————————————————————————-
Thank you for posting!
Just wonderful!
Nite all.
Grumpy PHILBHOY has posted and I have an early rise :)
Only kidding, PHILBHOY, you are a special man.
Brian
With regards the golf I hope the LIV and it’s sport washing falls on its face, hopefully Greg Norman’s face. With regards to the Opens, the whole point of them is that it’s open to anyone that qualifies so I think those two majors may well see some of those greedy bar stewards.
It’s easy for me to say of course but I’d hope I’d turn that kind of money down on the principle of it being blood money, but who knows
Four of that England side are entitled to Irish passports.
BelmontBrian, no he’s not. He’s a grumpy old sod. Apart from that he’s reasonably sane.😂
Go tell the Spartim
Greed in sport
Is par for the course
I’ll get my coat
HH
BRRB
True, but I love him.
Anyway, feck off, I’m off to ‘ma cot.
Ah crap. England get penalty.
Dive
Rats!
England equalise by penalty from the Irishman, Harry Kane. Germany should be well ahead.
Kane aff side and falls, VAR watched by idiots
At no point in that move was Kane onside.The Ref only seeing the supposed coming together.
Farcical VAR.
Many thanks ghuys and ghals
Wasnt looking forward to close season
Ignore the trolls and keep it lit x
In Euro U-21 Qualifying, Portugal have scored 39 goals, Spain 37, Germany 32, Netherlands 31. France 28.
Then there is a long list of countries before you reach Israel 19, Slovakia 18, Iceland 17, Cyprus 16,
Belarus 15.
Go down further ( much further ) and you reach Scotland. We have scored 5. Yet Ian Maxwell comes out with these carefully crafted statements, full of action verbs like ‘optimize’, and ‘accelerate’. All utter bullshit.
An unqualified, uneducated poser with a sinecure, who has done NOTHING to improve Scottish International football.
None been on Mod.
HH
BELMONTBRIAN and BRRB
I am guid thanks!
Don’t usually drink during the week but……………..I have a wee bottle of Bowmore 12 yo and it’s been winking at me for ages.
How could I resist?
Had a really busy day and was sitting in the garden in glorious sunshine!
I had no choice.
Then……………the misses and my wee yin text me to say the bus never turned up (909 to Stirling) they were going to get the train, could I pick them up from Linlithgow Station.
Aye, the bad books would be much worse without a wee dram……..so it would.
Hope you are both Champion!
Brian, I read “Footprints” every day!
Thank you and God bless!
AT
Aye, they all read that and are primed now lol
Ignore when they do
O.X.Y.G.E.N
MODERATOR1888
Out from my usual state of lurkdom because something just occurred to me . I too , thought the trolling , blog destroyers would be out in force during the close season . But no! Their purpose is to deflect us from all things Celtic , a tactic which is most effective when there is Celtic news to talk about .
Perhaps we’ll see them back when the transfer season is in full swing?
No seen Engerlund pen but i know it beat my coupon…svine😬
GLENDALYSTONSILS
Perhaps they are writing deflection squirrels for their latest crisis
DREW1967
I actually thought Kane was ahead of line,started run and it’s his foot that clips the German.all ifs but maybeez now.thought the Germans were stronger.
Philbhoy
Thanks my friend,glad you had a good day meeting the bhoys ,I believe bigjimmy and brrb were down at Shipman enquiring over a few beers as to why the shipbank was shut last week:-)
Hope all good with family.
HH
Shipbank I mean jeez 😳
HH
TURKEYBHOY, was (kinda) watching ra Engerlund game in the pub and was totally convinced Kane was offside in BOTH forward movenents in the move that lead to the ‘penalty’. What is VAR actually for when it ignores that?
Just received a copy of a Tweet allegedly from Benfica source that thanks Jota for his time there and wishes him all the best at CELTIC!
Hope it is genuine.
Emerald Bee,
Var only showed the alleged trip,All season watching the EPL,they check for offside,every goal.
No matter what,they carry some luck.
Hail Hail.
BOGNORBHOY on 7TH JUNE 2022 8:48 PM
Susie Dent
@susie_dent
2h
Word of the day is ‘struthonian’ (1960s): one who ignores unwelcome facts and buries their head in the sand. From the Latin ‘struthio’, ‘ostrich’.
==============
Nothing bout drowning
https://twitter.com/TheShamrock1888/status/1534299656758370306?t=rhjQjT2pulV8Hf6F4Wwzfw&s=19
HH
AT
Been said on here before Kane knows what he’s doing..he has won numerous dodgy pens and free kicks…wasn’t a fan of his before the game and dislike him even more now!!
HH
EMERALDBEE \O/ A DOUBLE NINER!! on 7TH JUNE 2022 11:16 PM · EDIT
Just received a copy of a Tweet allegedly from Benfica source that thanks Jota for his time there and wishes him all the best at CELTIC!
Hope it is genuine.
===========
Me two
moderator1888
Are you part of the Me Two generation?
I think we should be told
CELTIC MAC
Me two?
Three your mind
Be four we go there
Five got you right (If you sat 5 slowly…….)
lol
Great result for us Aussies:
https://www.youtube.com/watch?v=js1mw1Gl9Js
Jackson Irvine hero and zero at different ends of the pitch [hence why we shipped him out I guess]
Graham Arnold transitioning to quite a few younger players.
INIQUITOUS – re Behich. As a player blows hot and cold – more often the latter – and is shorter than big Greg Taylor.
QUADROPHENIAN.
Yeah, I checked up on him. Impressive speed, good tackler, but 32 years old now. I figured that Ange knew all about him anyway, and would have sounded him out if he felt it necessary.
Good morning all from Govanhill.
Good morning cqn from a stormy, rain soaked Garngad.
DREW1967 on 7TH JUNE 2022 10:51 PM
No seen Engerlund pen but i know it beat my coupon…svine😬
Drew1967 I hovered over cash out button and pressed as soon as Kane went down
Laters
D :)
thats the team for me
Good Morning all. Another fine day in Timland. What to do, ah I know, pack for Turkey on Friday… It’s a chore, but needs to be done. Enjoy your day.
HH