The language of defeat, crowd-sourced media management

Speaking at the weekend, Kenny McDowell looked ahead to the cup semi-final saying “We aren’t going into the game fearing a big defeat.  If anything we are going into the game knowing we’ll have to be on our guard and wary of that, but we are not going into it fearing of losing by a big score-line”.

Admitting that he’s wary about the prospect of a big defeat is the last thing you want your manager to say publicly as you prepare for a cup tie.  It conditions everyone to the prospect of defeat.

From Ronny, it’s all positive: “It’s going to be fun.

“It’s good that this is a big game, so we won’t be underestimating the opponent.

“We are in a good position, we can win everything and that motivates.”

Big games, big results, are often won in the head before a team takes to the field.  You win because you know you’re going to win, because you know you can rely on your team-mates.  You know that if you do your job correctly, there is nothing the opposition can do, short of elbowing you in the face and hope you retaliate.

No game of football is easy and Ronny and the players will know they will have to work for anything they get on Sunday, but the preparatory work has been done.  The players are fit, rested and can’t wait for Sunday.

On a side note, I can’t believe how thoroughly the New Club advert has penetrated media coverage this week.  On top of Motivator McDowell, can you imagine ‘ex-players’, pundits and fans having to explain their existence and relevance in the run up to a semi-final?  This wasn’t a crowd-source advert, it was crowd-sourced media management, which ran rings around the best paid PRs in the business.

Let me know (celticquicknews@gmail.com) if you want a ticket to CQN 11 St Patrick’s Dinner at the Kerrydale Suite on Friday 13 March – Cup Final weekend, as it happens, or you can buy a ticket at the bottom of this page.  I’m in the mood now.



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Ross County 0-1 Celtic

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Celtic fans have a notion that Ross County are a vastly better team than St Mirren and Motherwell, who sit just about them at the bottom of the table.  But while league tables occasionally mislead, they seldom outright lie, and despite having defended expertly against Celtic over two games now, County are marooned at the [...]