What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
|
All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
1,090 Comments- Pages:
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Morrissey23rd
How long before hope runs out and the Old Firm penny drops ?
HH
jamesgang
14:56 on 2 April, 2015.
Lol
http://www.philmacgiollabhain.ie/more-questions-for-deloitte/#more-6099
“The Company understands that this resulted in AIM receiving more complaints about the Company than any other company on its Exchange over the last year. ”
Damn! The buggers have created another record.
Will we ever catch up?
JJ
Just saw that interview. HE DA MAN
Nomad in place
Ready to invest more of his own money
Expects discussions with SD if not A@@@ey
himself
The rats WILL be removed from boardroom
tomorrow
Transparency and accountability uttermost in
EVERYTHING they do.
….
its none of hid fkn business who the new
NOMAD will be, DK has 30 days in which to
appoint one, however, i believe he already has
one on standby.
….
Lamb possibly worried what the new NOMAD
may find when inspecting the clubs records.
I know he has really uttered some guff in the past,but this latest piece of gibberish takes the biscuit.Trying to make the fact that no Nomad will go near them,Aim wanting shot of them,into a good thing !!!!!!!!!.
This paragraph says it all,
“And it means, with less liquidity in the market, it will be more difficult to buy shares, which can only mean the price will go up. Doesn’t it? Together we can take the share price to the next level. Great news all round for our loyal support”
Surely the Huns gullibility does not stretch to believing this,and they have believed some howlers.
Interesting to see what our SMSM make of it.Aye right !!!!!!!.
James Forrest
14:21 on 2 April, 2015
“Someone once told me, ‘Time is a flat circle.’ Everything we’ve ever done or will do, we’re gonna do over and over and over again.” – Rust Cohle, True Detective.
A perfect metaphor for why chaos continually descends on Ibrox and why some of their fans and the media don’t seem able to deal with reality.
http://www.onfieldsofgreen.com/the-seven-year-itch/
———-
Until the day the sun rises in Govonia and they see things as you have pointed out THEY ARE DOOMED TO FAILURE, as an old man said to me a long time ago “keep doing the same things and the same things will keep happening”
Jungle Jim.
Recently met a couple of old crinklies from Banbury in Sciacca .Cycling all of the Sicilian coastline.on 1930′ s Pashley Roadsters..( allowing a month )Couldn’ t resist – Can I have a wee shot ? 5 minutes on that saddle and I was sore for days.
https://m.facebook.com/RangersFirstCIC/posts/420579554767919
oops! :)
jimtim
Sorry. Went out for a walk there. Come back and de-listing is rife. I posted a scenario for the coming year which starts with delisting and having no intention of being on AIM. Don’t save my ramblings but it will be in cyberspace somewhere.
No idea who reads or not, just contribute when I can/feel like it. Good to know someone looks :-).
For the Budge doubters:
1. We are not looking at their fans but their Board leader.
2. She was clear about the deal and how Hearts benefit – transparency
3. She was clear that those contributing have dosh, are in business (to make money) but want to offer back some of their ill gotten gains.
4. They probably get tax breaks from this philanthropy
5. The fact they want to remain anonymous is not very pertinent. Remember a certain anonymous Celtic benefactor with £1m. He is now (rightly) revered.
Stop griping and accept that our ‘corporate’ wing could do more and are being exposed as complacent in contrast to the fans who in the last decade have stepped up to the plate big time (unlike Hearts fans who may or may not still be swine).
HH
geordie munro
Isnae my doing. Tis the blinkin iPhone. Which does it sometimes and not others!
Or mibbee it’s an unconscious homage to Nir and his extra ‘t’!
Jimtim @ 3.13. Noted! See!
HH JamesGang
Des Thomson
Derek Llambias has questioned Dave King’s ability to finance Rangers, lmfao what has he done since getting the job??? Has he secured funding other than Ashley’s £10m?????? has he got new investers???? nope. All he has done is begged for £10m to stop admistration. Derek YOURE FIRED. NOW GO BACK TO NEWCASTLE.
Like · 2 · Reply · More · 5 March
Ha ha ha ha ha ha ha ha ha.
From “Careful With That Tax,Moonbeams post.
jamesgang
15:02 on
2 April, 2015
natknow
14:48 on 2 April, 2015
Don’t believe the hype – Hearts are getting a minimum of £500k from this sponsorship. They’re not giving anything away for nothing.
———
Mhate – I really dislike a lot of what the jambos are. So/and I don’t that I’m susceptible to hype.
So they get £500k and the charities get the other £500k. Agreed?
So you could conclude opportunity cost to hertz is the half million.
Living wage. They paid it did they not? Meanwhile our Board seemed to try to spin a line that paying people who get very little just a wee bit more would make life more complicated for the said employees.
Didn’t look good. Cos it wasn’t!
And that’s from me, an 8 out of 10 happy clapper!
HH jamesgang
——————————————————————
Don’t get me wrong – I think getting a charity on any football shirt is better than having certain other organisations on there.
The deal is that some businesses will split a 7-figure sum 50/50 between Hearts and the charity. So that should be a minimum of £500k to Hearts and same to the charity. However, we are not given the full details of the deal – so it could be more.
That isn’t the same as Hearts giving up £500k of a potential £1m investment. So I disagree that you can conclude that they’re giving up £500k, because they were never offered £1m in the first place.
Re: the Living Wage. Hearts have signed up to the Living Wage Foundation – good for them. So are Barclays Bank and HSBC. Does that mean that Barclays, HSBC and Hearts behave more morally than Celtic? There are thousands of people working for Barclays and HSBC who will not get the Living Wage because they are employed indirectly. So I’m not so sure. Celtic made a committment to pay the Living Wage – like Hearts – where they have the control to do so. But haven’t signed up to the scheme.
One common factor here is that Hearts are making good at PR.
Jamesgang,
Well I like it.
And I would go as far as to say the post with it are of much higher quality :))
HH
It’s all well and good calling out “organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers” at other clubs but we should remember that we trumped the lot when we had a war criminal for a chairman.
Don’t get nomad get delisted.
Joekennedy csc
Tinfoilheid & the deluded RST say “there are finally credible people in the Rangers boardroom”
Wahahahaahahahahaahahahahahahahahahah
Natknow
I tried to be careful not to overstate.
‘So you could conclude opportunity cost to hertz is the half million.’
Could. Not definite. I don’t know where the remainder may otherwise have gone.
gm – tHanK yOu!
HH JamesGang
Awe_Naw_No_Annoni_Oan_Anaw_Noo @ 15:13
You could be singing ‘Tony The Pony’ to me before too long. It’s up to Celtic.
My lips remained sealed but time is running out fast.
The good news is Celtic have an excellent opportunity. What action they take will determine all.
I hope Celtic will be able to publicly demonstrate by the actions they take and the results they achieve that they share the fans passion for justice.
That would also demonstrate to me and many that Celtic do indeed stand alone and no longer subscribe to The Old Firm. In words and action.
re: Hearts
Although I dont know how much money would have gone to charity otherwise, we do know that some amount has, and that the charity is getting some advertising on the shirt. So, based on what we do know, I dont see how this can likely be a bad thing.
re: Sevco delisting and shares …. I am hearing a rumour that, contrary to the suggestion, the zombies will still be able to buy and sell shares…. Instead of using AIM, Sevco are going to hire people who will do this internally at Ibrox…. at every game, they will have men who will be walking through the crowd, shouting, ‘macaroon bars, get your spearmint chewing gum …. get your Sevco shares, macaroon bars ….’
easy!
The de-listing has been the plan since King and his buddies arrived at The Rangers.They will now be able to do there deals behind closed doors and away from scrutiny.We will get to know less of there problems and hear more and more spin.H.H.
Remember today,Neil Shiels,Michael Heraghty and Michael McElwee ,your deeds will never be forgotten.TAL
http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/12305227.html
Morrisey23rd
They demonstrated it with their initial reaction to it.
HH
lennon’s passion
13:57 on 2 April, 2015
Does your club have a committee?
Does it have a bank account?
Does it have accounts?
F.A.B. Virgil (WATRC)
15:23 on
2 April, 2015
jimtim
Sorry. Went out for a walk there. Come back and de-listing is rife. I posted a scenario for the coming year which starts with delisting and having no intention of being on AIM. Don’t save my ramblings but it will be in cyberspace somewhere.
No idea who reads or not, just contribute when I can/feel like it. Good to know someone looks :-).
For the Budge doubters:
1. We are not looking at their fans but their Board leader.
2. She was clear about the deal and how Hearts benefit – transparency
3. She was clear that those contributing have dosh, are in business (to make money) but want to offer back some of their ill gotten gains.
4. They probably get tax breaks from this philanthropy
5. The fact they want to remain anonymous is not very pertinent. Remember a certain anonymous Celtic benefactor with £1m. He is now (rightly) revered.
Stop griping and accept that our ‘corporate’ wing could do more and are being exposed as complacent in contrast to the fans who in the last decade have stepped up to the plate big time (unlike Hearts fans who may or may not still be swine).
HH
———————————————–
Anne Budge has made a good fist of running Hearts so far – her predecessor was a Lithuanian Banker with questionable intentions who went bankrupt and nearly took the club down. But it was the fans that saved the club.
“Budge doubter”? I can see through PR when it pops up. This is a sposnorship deal. That’s all.
BTW – We’re still waiting on Anne Budge getting the answers to the questions about the Rangers/Hearts riot. In fact – we’re still waiting on the questions. She was quick to call out Celtic fans – apparently weans were being traumatised by our singing thugs. Anne Budge will get my respect when she calls out the disgusting elements of her own fanbase who do and say/sing much worse.
No gripes – just pointing out the facts of the matter.
Some poor accountant may have dodged a bullet here…..literally & professionally! Sitting there in his office, minding his own business. A knock on the door…….
‘Ho you, gonnae sign these accounts!!!’
‘Err. Me? No way. I’m no mad……’
‘Ho lads, we’ve found ra Nomad…….’
HH JamesGang
PS – The intuitive iPhone hovered over the word nomad and the message came up – ‘no replacements found’
Brilliant. Turns out I have a Phenian iPhone!
clogher celt
14:00 on
2 April, 2015
Ah right – I am in the north, have an uncle and aunt living in Drumconrath which wouldnt be a million miles from you.
Nice part of the world.
Hail Hail
ernie lynch
15:41 on 2 April, 2015
lennon’s passion
13:57 on 2 April, 2015
Does your club have a committee?
Does it have a bank account?
Does it have accounts?
———-
Answer ‘Yes’ to any of the above and you are not a Hun.
At last. A fit and proper fit and proper test!
HH jamesgang
Jamesgang@15:43
LOL!
According to the Sevco statement, they couldn’t get a Nomad because of the “Company’s profile over the last several years”.
Well Glib and Shameless told STV a different story on 5th March ahead of the EGM:-
“I’ve got one [lined up] who has done due diligence on the individuals but the key component for any Nomad is the club itself.
“Nomads are concerned about the financial affairs of the club. It’s the one area where I’ve been able to give no more input than what I’ve read in the newspapers.
“If we succeed tomorrow, and I think we will, then we will get it immediately. It’s a process that would be done in a day or so.”
The above statement is still on the STV website.
Could it be the current financial state of the Company has scared the gonads off the Nomads?
Seen on Twitter
Derek Llambias – Glasgow Airport 5th March;
“Ask Mr King where is money is. Ask him who his NOMAD is.”
2nd April;
Crisis loan & no NOMAD.
Till later all
Careful with the tax, moonbeams
13.47
Reading back
If it’s the game I’m thinking of
The disgusting incident you suffered
Maybe these bhoys
Tipped the person over the edge
Sat 9th April 1988
Scottish cup semi final
At Hampden
Celtic 2
Mark McGhee 87min
Andy walker 90min
Hearts 1
Brian Whittaker 60min
Horrible Club, Horrible fans, mostly, but excellent initiative.
fanadpatriot @ 15 37.
The aff his heid Lord’ s family offered a reward of £ 10,000..The British Govt offered a reward of £ 500..Hansard of the time records that some MPs thought the man was worth no more than £ 50.
TBB-Tell me Paul Murray’s comments ,are made up by your good self? HH
Awe_Naw_No_Annoni_Oan_Anaw_Noo @ 15:41
They did demonstrated it from the beginning. The refusal to accept the requisition documents. Not returning calls as agreed. Throwing me out of Celtic park.
Things did improve and my concern then that their objection was to keep things silent and allow time to pass was possibly correct.
I can’t pretend that I believe Celtic have shared the passion of the requisitioners. I should highlight that I do not speak for all the requistioners.
Celtic have a perfect opportunity to demonstrate that The Old Firm is dead and they have the choice to either get answers from the SFA or raise the matter to the UEFA Club Financial Control Body, as stated in the resolution.
I’ll keep repeating the mantra that actions speak louder than words.
“Revealed: Rangers’ troubles have cost Celtic £10m a year, reveals Parkhead chief exec Peter Lawwell”
As someone who is not PL’s biggest fan …. if Sevco’s troubles are costing us $10 million, and PL’s job is to make us money, tell PL to get his finger out, earn his pay, and sort out today’s mess!