Are Hearts showing us the way?

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What do you think of Hearts putting Save the Children on their shirts?  Perhaps more appropriately, how will Hearts fans feel about their club this morning?  When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?

Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.

A football club affinity is a choice.  Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket.  Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.

For this to make any sense, we need Celtic to be the most ethical football club on the planet.

World leadership sounds ambitious, but the market for ethical football leadership is a bit thin.  Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open.  This is Celtic’s natural territory.  And it’s profitable!

We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.

Let’s be clear: Celtic ARE one of the most ethical clubs on the planet.  The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home.  Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded.  They do this in your name and it’s an integral part of the club’s mission.

We are part of the story too.  You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways.  What Celtic fan groups have achieved is staggering.

We have a backstory which any brand in business would kill for.  Formed to feed starving children!  What a story.  It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement.  The ingredients are all there.

Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time.  Hearts haven’t began to scratch the surface of Celtic’s ethical marks.  We are peerless in UK football – and that’s not an idle boast.

So why am I boring you with all this stuff you know already?  It’s time we started to wear our colours on our sleeve, if not our chests.

‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more.  Come and join us.’

Make this our mission.  Commit wholeheartedly, lead with it.  Always.  Every contact I have with the club should remind me why I’m a Celtic fan.  Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.

On the subject………

We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………

All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015.   Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals.

Shuttle transport for the five minute journey to and from the golf course as needed

Beer, Gin and Whisky tastings throughout the day with the master distiller.

The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities.

A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years.

Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012!

Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th.

But this is so much more than just a day’s hospitality at the home of golf.  Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller.

Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt.  A cask which will mature and provide over £5000 of future funding for our charities in a few years time.

You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.

My thanks to Eden Mill for their incredible support.  You can bid on the auction here.

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  1. joe filippis haircut

     

     

    15:35 on 2 April, 2015

     

    The de-listing has been the plan since King and his buddies arrived at The Rangers.They will now be able to do there deals behind closed doors and away from scrutiny.We will get to know less of there problems and hear more and more spin.H.H.

     

    :::::::::::::::::::

     

    Yes, AIM have rules that apply to all the members and thems do not go in for that kind of thing

  2. Jungle Jim Hot Smoked on

    ernie/anyone

     

    Someone posted on here the other day that as a Commonwealth Games payment for the rental of Ibrox ( Rugby Sevens) showed up in the RIFC accounts, then RIFC must own Ibrox. Is that so?

     

     

    JJ

  3. How long before Jim White interviews DK or PM in a staged sick bed interview.

     

    Replete with club jammies and Union Jack cuff links on said jammies!

     

     

    HH jamesgang

  4. F.A.B. Virgil (WATRC) on

    JungleJim

     

     

    If you rent your house and you then sub let it to a pal whilst you are on holiday you get to declare the rental income. It doesn’t mean that you now own the house nor that the land lord gets the sub rent (unless the lease deal says so of course).

     

     

    Paperworkcsc

  5. Thindimebhoy on

    In a statement to the stock market RIFC said: “During the course of the last month, the new Board of Directors has been working hard, to a tight timescale, with a prospective new Nomad to complete an appointment.

     

     

    “There are two aspects to the due diligence that Nomads have to carry out before they accept appointment. Firstly, they have to be satisfied with the “fit and proper” status of the board of directors of the company seeking to make the appointment.

     

     

    “Secondly, they have to be satisfied that there are no reputational and / or historical issues with the profile and nature of the company seeking to appoint which might adversely impact on the Nomad.

     

     

    “The prospective Nomad completed its checks on the “fit and proper” status of the existing and the proposed additional director of the company and confirmed to the company that it was satisfied on both fronts.

     

     

    ————

     

     

    I don’t believe a word of the last paragraph King was never going to pass a stock exchange fit and proper test.

     

     

    And who is this prospective Nomad why no reference from RIFC to who they are. It is all cobblers made up crap to soothe the punters and msm.

  6. Lennon n Mc....Mjallby on

    There was me thinking the London Stock Exchange was so quintessentially British!

  7. Slabhoy - Duntocher is Green and White on

    Folks

     

     

    I am visiting Naples, Florida. Anyone know of a bar where I can watch the game tomorrow?

  8. Awe_Naw_No_Annoni_Oan_Anaw_Noo on

    So the huns have failed the fit and proper persons test. The AIM statement implicates King and their present chairman Murray. Livi have had an embargo put on them due to dual ownership rules. Ashley is THE ONLY FIGURE at Sevco.

     

     

    Over to the SFA Old Firm Board now ?

     

     

    I suggest that they will do anything until the huns have won some prize money and then they will not give them it. Appearnaces etc. All agreed upon.

     

     

    ergo WWF

     

     

    Which is no longer named WWF I think it is WWD due to complaints from the WWF but it is still appropriate.Possibly even more so.

     

     

    WWF

  9. TBJ says Wee Oscar Knox is in heaven with the angels on

    Just been back to the ticket office to get my ticket for the ict cup semi … Bumped into a guy called Brooony and got a nice wee pic and a quick good luck message for Friday

     

     

    Now I’m glad the ticket office guy bumped me off yesterday evening

     

     

    Everything happens for a reason bhoys and ghirls ;)))

  10. Jungle Jim Hot Smoked

     

     

    16:49 on 2 April, 2015

     

     

    ‘ernie/anyone

     

    Someone posted on here the other day that as a Commonwealth Games payment for the rental of Ibrox ( Rugby Sevens) showed up in the RIFC accounts, then RIFC must own Ibrox. Is that so?’

     

     

     

    ###

     

     

    Ownership should be clear. The Land Register will say who holds the title. If it wasn’t the company we would have been told by now.

     

     

    Though that’s not to say that there might not be someone out there who disputes the right of the registered owner to hold the title.

     

     

    And such a dispute would probably be enough to stop anyone taking a mortgage over the stadium.

  11. Lennon n Mc….Mjallby

     

     

    16:58 on 2 April, 2015

     

     

    ‘There was me thinking the London Stock Exchange was so quintessentially British!’

     

     

    ###

     

     

    Their influence doesn’t extend beyond Scotland.

     

     

    Their troubles only came to light when oversight of their banking arrangements moved from Edinburgh to Yorkshire.

  12. Morrissey the 23rd 16:43 on 2 April, 2015

     

     

    Gorman on the saviour Dave King:

     

    https://www.youtube.com/watch?v=qM9wiWwPMHc

     

    …………………………..

     

     

    Mhan, whit are you trying to do to me?

     

     

    To myself, is it ex Celt John Gorman or …?

     

     

    Nope it was old elephant ears with a union bunnet trying to sound English and Scottish at the same time.

     

     

    Disclaimer: No elephants were harmed during the writing of this message.

     

     

    Pachiderm CSC

  13. Jungle Jim Hot Smoked on

    F.A.B and ernie,

     

    Thank you both.

     

    I believe I understand the situation now and it is , more or less, as I had suspected. ie a disputed ownership.

     

    Thanks again,

     

    JJ

  14. TBJ

     

     

    I couldn’t have missed you by long at the TO. The closest I got to a celeb was Eamon behind the counter!

  15. Easdale brothers considering legal action against dave king….getting dirty over at ibrokes…

  16. So some unnamed Nomad from an unknown universe has declared that DK and his pals are fit and proper. However, because of some stuff done by very bad men who have now departed, the mysterious unnamed Nomad has been unable to take up the appointment.

     

     

    Aye right!

  17. Jungle Jim Hot Smoked on

    Syd Negakev

     

    I usually enjoy your posts but that one is just too cynical.

     

     

    JJ

  18. The H\o/ly St\o/ne \o/f Cl\o/nrichert is Neil Lenn\o/n on

    Anyone got a couple of tickets for sale for tomorrow night?

  19. The Celts are back in town!

     

     

    International breaks are a pain in the erchie, not only for Tic players out there risking injury, but the amping up of keech spouted by those in our illustrious meeja.

     

     

    Let’s get back to talking fitba.

     

     

    You’re absolutely right Paul. What you are alluding to, is you get out of life what you put into it. It really is that simple, and football clubs are no different.

  20. Charity in a capitalist world is sadly necessary and,therefore good in that context. In a,society properly organised it would be unnecessary.

     

     

    My aim in life,is to work for the latter.

     

     

    I’d like to live in a world where armies have to fundraise for equipment while hospitals, schools, housing etc are properly funded.

     

     

    Of course according to UEFA rules celtic could advertise For Oxfam but not a slogan that asks for a change in the world.

     

     

    When I give to the poor they call me a saint when I ask why they are poor they call me a communist. Helder Camera

  21. Jungle Jim Hot Smoked

     

    @17:25

     

     

    Syd Negakev

     

    I usually enjoy your posts but that one is just too cynical.

     

     

    ————————————————————————

     

     

    Apologies, my cynicism just got out of control and went off the radar. I couldn’t help it.

  22. South Of Tunis on

    mike in toronto @ 16 14

     

     

    ” roasted chickpeas ”

     

     

    I am intrigued.I love chickpeas .I grow chickpeas.

     

     

    How do you roast them? Soak them / boil them till soft and then add to the meat that is being roasted.?

  23. Damo lennon

     

     

    Loved it.

     

     

    Does that mean their shirts are tainted?

     

     

    Oh wait…I mean more tainted than before, you know when they were trying to be the uber Scottish club that claimed they had a whole team enlist in the army.

     

     

    “Save the Children” was set up as a consequence of Britain, France and the USA blockading Germany and Austro-Hungary AFTER the Armistice to force them to pay reparations. The starving children that resulted from this blockade prompted two women from London to form the Fight the Famine Council, with the initial aim to force the British government to end the blockade.

     

     

    Nowadays, blockades are called sanctions – Libya, Iraq, Iran, Syria, Gaza – same story and same outcome.

     

     

    I know the sentiment is about his time as an Irishman in England but the title says it all.

     

     

    Go Paul Brady

     

     

    https://www.youtube.com/watch?v=QgaIAzWW2zc

     

     

    HH

  24. the h\o/ly st\o/ne \o/f cl\o/nrichert is neil lenn\o/n

     

     

    17:26 on 2 April, 2015

     

    Anyone got a couple of tickets for sale for tomorrow night?

     

     

    ——-

     

    There’s not been a sniff of a spare yet!

     

    If you find someone with an extra extra let me know.

     

     

    I’m considering taking the Chic Young option and pretending to be a St Mitren fan for 90 mins!

     

     

    HH jamesgang

  25. Morrissey the 23rd on

    Syd Negakev @ 17:24

     

     

    Not quite correct. The only reason the Nomad fell through is because honest Dave forgot it was a bank holiday. Otherwise an extension would have obviously been given and a Nomad would be in place by Tuesday.

     

     

    No need to worry. De-listing will mean the Spivs can get away with dodgy stuff with SFA approval without the need to be fit and proper people interfering.

     

    https://www.youtube.com/watch?v=nWfT7J-WN5U 13:18

  26. mike in toronto on

    RWE …. well, its a lot better than David Murray, so its a start.

     

     

    Do you know Hrvatski Jim of this parish? he is a big fan of yours! Personally, I have always been a Federer fan…. he makes the game look ridiculously easy. The second best player ever (behind Rod Laver).

  27. San Diego Bhoy

     

    17:35 on

     

    2 April, 2015

     

    Loved the post yesterday stating Broony is the heart of the team, Joe Hansen is the lungs and Nir Bitton is the brain. Well put.

     

     

    ——————

     

     

    its nae good without legs and feet.

  28. leftclicktic on

    Just looked on deadclub media

     

    I think the penny has dropped with many that the “glib & shameless liar” tells fibs:))))

  29. morrissey the 23rd

     

     

    17:37 on 2 April, 2015

     

    Syd Negakev @ 17:24

     

     

    Not quite correct. The only reason the Nomad fell through is because honest Dave forgot it was a bank holiday. Otherwise an extension would have obviously been given and a Nomad would be in place by Tuesday.

     

     

    ——

     

    Hunz don’t do Easter.

     

    Where Ya been Ya friggin nomad you!

     

     

    HH jamesgang

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