What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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Skyisalandfill
Thon RS economics man is a dyed in the wool Hun ….
In and out of here today regarding Hearts theres been some posters myself included saying well done, on the other hand theres been posters saying ..aye ok BUT…i find this Pathetic…They have , regardless of the past, done a Good Thing..why cant people just say well done and leave it at That…..Untill we as a support can shake this always offended attitude, we will Never be what we should be, …Leaders of football in Our Country…to many people looking back….Rips ma knitting…
Blantyretim 7.14pm
Who scored?
Aw and if Hibs( total bottle merchants that they are) Had done the same thing …it would be ..
aw well done hibs….it would….
Poor Huns ..aye right …
Bada,
Sorry I don’t get you. Why would anyone not want to come over because I think the myth of Rangers is exposed?
mike in toronto
18:48 on 2 April, 2015
JJ … not possible! I’ve eaten every part of an animal that can be eaten … from brains to bum, and enjoyed all of it ….
————-
from brains to bum, and enjoyed all of it ….
It’s a helluva title for an autobiography.
Fortunately, not mine!
;-)
HH jamesgang
pfayr
Why doesn’t that shock me. I followed up my text by adding that I wasn’t surprised they didn’t read out my text and that the real story was not the corruption and rule bending but the silence from BBC Scotland.
They seemed more interested in Packie Bs views on Ronny D.
Ho hum.
HH
2-1 Wee Celts HT.
Luke Donnelly x2
skyisalandfill
Feckem!
I’ll give you one million $s for your St M ticket.
Please see my bankers Messrs Green and Whyte for (prompt) payment.
HH jamesgang
Jamesgang
Sound like a reputable firm.
On the other hand………naw”
HH
Bgx
What is this good thing they have done?
Accepted a £500,000 shirt sponsorship ?
Surely u ain’t serious.
The day I give those bigots any credit will be a sad day for me
Can’t believe I am reading comments from Celtic supporters complaining that Hearts have left us trailing in the “charity stakes”.
Since when was there a league table for charitable activity? If you want to donate to a charity, just do it. Stop looking for plaudits.
Jamesgang …
I am obviously going to have to start reading my posts before I hit enter!
clogher celt-apologies my friend,i read it again,i thought it was a copy & paste from Swallow Swallow.I understand it now and agree with you.HH
MIT
Please don’t! We like you just the way you are!
HH JamesGang
….PFayr supports WeeOscar
19:44 on 2 April, 2015
‘Skyisalandfill
Thon RS economics man is a dyed in the wool Hun ….’
###
He didn’t sound like it to me.
He said the company was too toxic to find a Nomad.
Dave Ming playing the orcs like a fiddle, the nomad chucks it Ming tells the orcs it’s fine he has a replacement lined up, Ming gets control realises no one will touch the ‘ toxic brand’ that the huns are so tells the orcs it’s better not having a nomad and there better off not being on the AIM and the orcs buy it, the huns are that desperate they’ll Beleive anything and anyone who tells them there on the way to the top. Stupid zombies everywhere
Tom
Well said. Charity should be a private thing. Not some sort of competition as to who gives most.
burghbhoy..they are highlighting aCharity…same as Barca did….the word Bigot should be used sparingly……less you sound like a Bigot…just saying…
bgx
19:44 on 2 April, 2015
In and out of here today regarding Hearts theres been some posters myself included saying well done, on the other hand theres been posters saying ..aye ok BUT…i find this Pathetic…They have , regardless of the past, done a Good Thing..why cant people just say well done and leave it at That…..Untill we as a support can shake this always offended attitude, we will Never be what we should be, …Leaders of football in Our Country…to many people looking back….Rips ma knitting…
——-
eh, who said they were ‘offended’ by Hearts decisions?
you have made that up just to have a dig at celtic fans
weird.
Jamesgang …. either I start reading what I am posting, or I may end up needing a good lawyer one of these days! Can you recommend one?
Pharisee Quick News.
mike in toronto
What is Evoo? I assume it is an oil of some sort.
NS
Ernie
Perhaps he’s a truthful one …I’m certain he was a shareholder in the previous company
Bgx
Nah mate, Barca didn’t accept a fee in fact they paid UNICEF to put their name on the Barca Jersey .
That’s a real good deed.
On the matter of bigots…..quite simply they have a vile support, racist in the extreme.
When does calling out bigots make the accuser a bigot?
Anyway I’m sure the ethical Jambos will square up the creditors they stiffed during admin from the £500k.
BBC
If it’s Douglas Fraser then he’s a Bluenose to the core. He is also a business correspondent so his lamb is a bit more tempered to protect his reputation as a business correspondent. Historically he could have been far more challenging and more questioning but has given some analysis. Slightly better than died in the wool Neil Patey ‘independent’ expert who has recently not been getting quoted…
You do get a better factual position from him than the sportsdesk…
Too toxic for a NOMAD and AIM listing is just a fact now. He could though have been more forthright on for example the resignation of Deloitte’s which is far more interesting and potentially revealing. Now some questions to Deloitte….
HH
Thanks Bada, I thought my night was done. Are you coming over? You are very welcome.
Foghorn leghorn….some of our support just look for things to moan about…its pathetic and holds us back….if you look for things you will find them…as you have just done…ok no one is offended by hearts sponsorship of a Charity..but they are looking for motives in it….is that better…
clogher celt
19:35 on 2 April, 2015
…..and some Celtic supporters want them back…….dearie me ….!!
Some people spend a lot of energy turning any football story into a negative about Celtic. Well done to Hearts but why turn it into a dig at Celtic.
Meanwhile, we have a manager with real potential, some of the best players on our books for years and a great chance of a treble.
differentagendasCSC
HS
I told a zombie workmate 4 weeks ago that King would not get a Nomad or invest a warchest. He asked me if I thought King was lying. After stopping laughing, I said “Aye, definitely.”
Tonight he told me sheepishly that King is a lying barsteward.
JCGE :)
clogher celt-i spoke to VP and G64 and they said Belfast was a hoot,i will do my best mate,thanks.HH
So looking forward to Keith Jackson’s take on the delisting. Unintentionally hilarious reading no doubt! That guy is going through torture with all that is happening to his beloved Sevconians.
Burghbhoy….i know Hearts supporters neither racist or bigots…
i know Celtic supporters who could be rated both….
nakasammi
evoo is a glue which when sniffed makes all food taste fantastic…
buzzerscsc
HH
The leaders debate
So far,sounds like a poor mans question time
HH
bgx
20:19 on 2 April, 2015
Fantastic initiative by Hearts. …… In line with the Charitable culture of Celtic