What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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mike in Toronto
just had lunch, now I am hungry again.
greek restaurant on the Danforth?
I love this song
I love this song
And – from Wikipedia – an omen?
Dave King(23 June 1929 – 15 April 2002) was an English comedian, actor, and vocalist of popular songs. He is best remembered as the corrupt policeman, ‘Parky’, in the British gangster film, The Long Good Friday(1980).
All joking aside too…
AM seems to lead a decently normal life for a megastar.
Modesty ill becomes many striving sportsmen, but he seems to have it. I’m sure that getting that confidence/modesty balance right has been/is the constant battle for him.
He seems to be the kind of man whose company would enhance a pint or a Bhunnhabhain or two.
I have read on other forums that Friday night football has proved quite popular with fans.
The dearth of tickets for tomorrow’s game would suggest some truth in the matter, although the improvement in Celtic’s performances are also a factor.
I think if I was(still) a Glasgow based young fella, I would consider it a perfect start to the weekend.
hendrix ….
i had this dish at the restaurant a while ago, and really enjoyed it …the pomegranate molasses just rocks! and then was reading the newspaper this week … they were doing a story on the restaurant and posted the recipe …. so I decided to try and make it for easter dinner this weekend ….
just went on line and the article is still posted …. so, hope you enjoy it. I’ll let you know how my efforts turn out.
http://www.thestar.com/life/food_wine/2015/03/26/making-fancy-lamb-at-the-forth-in-greektown.html
Number of the sevco shareholders considering legal action ..
BBC North Brit :)
For the first time today, since the whole death of Rangers, creation of Newco comedy saga got underway I reached a point for the first time where I just don’t find them in any way shape or form relevant anymore.
I enjoyed copious servings of online media jelly and ice cream with everyone else, plenty of schadenfreude and much merriment, ribbing of the currant buns I know etc etc.
Today’s latest instalment was the first ‘m’eh’ moment. Just don’t care anymore.
The war is truly over, they might have the odd run in a cup, flirt with the top flight, maybe even hold a place in the top league (mid table at best) for a while, but they are so hobbled by the fragmentation of income and mismanagement that short of a ‘Roman Abramovich’ type figure coming in to pump countless millions into a black hole never to be seen again, they just don’t matter any more.
Jim white came on Sky Sports to announce the ‘breaking news’… listened to a few lines then turned over.
Anyway, was just bumpin ma gums. Hail hail
RWE … if it was just fat fingers, I’d be okay …. I’ve had to up my bike riding, and just starting running again as I was putting on so much weight!
the last few years, I got into cooking southern soul food … usually, on the weekends, the better half sleeps in, so I wake up early, take the dog for a walk, then come home and cook until KT wakes up …. last weekend, it was cornbread, and tarte tatin (except I subsituted pears for apples)….
and I wonder why my cholesterol is getting high!
I should say …. last time I was at a game (2 years ago) … my brother and I had a hamburger just outside of CP … we both agreed that it unquestionably the worst thing either of us had ever eaten.
Celtic does need to step up its game when it comes to food and treating its customers ….
PaulBocuseCSC.
Thanks to everyone for the interest in Dublin 2016.
Due to the heavy demand I might seek a listing on the AIM. I am in the process of looking for a NOMAD.
Anyone know of a backstreet accountancy firm that might sign off?
I haven’t stopped laughing all day.
If you can stop laughing and are interested in becoming a NOMAD.
dublin2016@mail.com
ernie lynch
Re your snippet from earlier… that would be the natural conclusion if this were any other company. That so many of the shareholders are fans, helps, but there must be a lot of share’s tied up by investors.
Unless Rangers provide a suitable off exchange venue to trade the shares, soon I imagine, then what else can these investors do – given all we know, all that’s in the public domain, it wouldn’t be too extreme to describe this as a con, or a fraud. Mike Ashleigh surely won’t be shy about this.
WH Ireland are probably one of the main off exchange share traders by the way, wonder if they’d take that business…
Mike IT
Next time, try a pie. The Hamburger will immediately be relegated to second worst thing you have ever eaten!!
JJ
mike in Toronto
used to live at pape and cosburn when I first got married.long time ago.
RWE … re: Andy Murray …. he has the physical tools, but mentally, he plays not to lose … and it translates into his approach on the court …. and having Mauresmo as a coach was a huge mistake …
Lendl was a good choice, for his mental strenght… but, he needs someone to get him off the basline … he will never beat RF, RD, or ND playing from the baseline … he needs someone who can improve his game at the net, or he will never win another major ….
the guy he should have gotten is Edberg …. or Sampras … the same hounddog approach on court …. or even McEnroe … the most natural serve and volleyer ever, and would teach AM a thing or two about taking that negative energy and turning it into a positive ….
Mike in Toronto
Cheers mate.
With 2 (two) Emphases of Matter statements in every set of audited accounts since inception, no working capital beyond next week, a short history of burning shareholders’ funds at an alarming rate, and a Leadership that inspires considerable doubt as regards good standing, the likelihood of any regulated market permitting the trading of securities in such a company are, let’s be fair, slim.
Hearts should never have been the 1st Scottish club to pay all employees the living wage…. We should have and the fact that we don’t is a disgrace.
However, as for the rest and their so called ethics they can forget it.
Scummy sectarian support who booed the late Holy Father’s minutes silence.
Oh and did they repay all creditors when they emerged from administration? Doubt it.
Being ethical starts with paying your debts.
As for the Sevconian nomad saga.
I’m really starting to want this carnation to survive as its very very funny
HH
JJ … not possible! I’ve eaten every part of an animal that can be eaten … from brains to bum, and enjoyed all of it …. but never had anything as bad as that hamburger!
Tim Horton … I still have a place at woodbine and gerrard, so when I need my gyro or souvlaki fix, I’m off to the danforth … just tried the new chip shop near KT’s place at st.clair/christie … seawitch it is called … best fish I’ve had in the city… cooked in beef fat, of course!
If King and Murry were to sing an unoffensive song I think the lyrics to
“SIDE BY SIDE ” Would be apt
Also the collective name for a group of
H%NS , what about a POSSOM OF H%NS , well they die when it suits them ,
Anyhoo , the cheating is gonnae hit new heights or lows depending how you look at it .
4-1 the hoops
Denayer to score anytime
catcheez :-)
Re shirt sponsorship.
Has anyone EVER bought something because they saw it on a football strip?
I know many who have done the opposite i.e. Change brand away from the sponsor. Maybe the stats say there are Celtic supporters who will buy Magners instead of Srongbow. Does sponsorship ever increase sales to the extent of making it profitable to do so?
Honestly can’t tell you who are the sponsors for ManU, Liverpool, Chelsea, Aresnal or even Real Madrid. Only know the Barca sponsor because someone mentioned it earlier.
Maybe it’s just me but I’ve become sponsor and advertiser blind, especially when I watch football.
Now if the Hearts sponsorship realises even one penny more for Save the Children than would otherwise have happened then that is indisputably a good thing (allegedly).
Now, because I know that our sponsors will become New Balance I happened to notice that a number of Aussies used New Balance bats whilst winning the recent ICC World Cup.
But it won’t make me buy New Balance trainers above the Green Flash (ok Nike) that I normally buy. Unless they are actually a better product.
In summary, sponsorship and advertising has zero influence on my choices. In this day and age are there really millions of gullibles who buy because the name is on the shirt. (Excluding sevcos of course)
Stan and Steffan. It’s not necessarily that they want you to buy, though that would be great. It’s all about brand recognition. Gaining a worldwide brand is very valuable.
Another hilarious day, one of many in the last 3 years.
Here we go again – only this time it’s:
we don’t need no stinking … NOMADs
http://www.bing.com/videos/search?q=we+don%27t+need+no+stinking+badges&FORM=HDRSC3#view=detail&mid=4673FF26789B8772F4054673FF26789B8772F405
marspapa
If you mean yon old sing song song that my parents would sing
Moonbeam Way
We were strolling along…down Moonbeam Bay.
I can hear the Timmy’s singing, they seemed to say.
You have stolen our game, now please go away.
As we sang sec-tarian songs on Moonbeam Way.
Barbershop CSC
Moonlight Bay
Modern treatment (technology)
https://www.youtube.com/watch?v=JJvMfQKl1nU
Hidingincasetheycalledmetosing CSC
neganon2
19:00 on 2 April, 2015
Stan and Steffan. It’s not necessarily that they want you to buy, though that would be great. It’s all about brand recognition. Gaining a worldwide brand is very valuable.
———
I appreciate that, but it’s only valuable if that translates into increased sales and profits.
And I don’t think it necessarily does so. It’s more of a tax minimisation exercise in my opinion. Which the Hearts philanthropists would be within their rights to do.
I’m just very sceptical about the effect of advertising in this day and age. Too many people are switched on to their tactics and can therefore switch off.
Who these days thinks that prices that end in 99 are cheaper than their whole number equivalent? Not me.
Rwe
:-)
The version my auld ma would sing was
Patsy Cline , I think :-)
Evening hoops
Is the Newcy 5 bonus payable if the huns go up next season ?
Young hoops 2 0 up against Accies in cup tie
Sorry for talking Celtic
Afoot afain
Moonlight Bay.
Doris Day / The Drifters./ Porky the Pig / Danny Di Vito in Taxi and The Beatles with Morecambe and Wise.
Moonbeam Bay is an abomination I know.
Now I can’t stop singing the wrong words.
Darn the hell do we care.
Ultimately today’s real story might not be THEIR delisting.
Of greater interest to fans in general should be Dundee United fans asking questions about just who gets what out of transfer dealings.
Park head Salford.
Aye I was one of them.
soz
Its exactly how I feel, they’re an irrelevance. Ernie mentioned before that their reach doesn’t extend beyond Scotland, and Jim White’s increasingly desperate excloooooooosives on SSN aside, I hear or see nothing of them here in Manchester. Which suits me fine, as my 6 year old boy isn’t even aware of their existence!
Rwe
Haha , some choons once they are in your head they are there sll day
Side by side by patsy cline , I cant do the linky thing , the words just about sums them up
What ever happens they are still the same .
CFC fans do marvellous work for charity …I suppose we are CFC
As for the plc …
For me today marks the day when everything about Rangers died. The belief in entitlement, establishment club has gone.
They have been thrown out the City. They have been liquidated. They have appointed racist, sectarian board members.
The Rangers that my father and grandfather knew have now been exposed as cheats and crooks.
I know of a retired couple, very decent people in Glasgow, lifelong Rangers supporters who took hard earned money out of the bank to buy shares at Ibrox.
They are devastated.
The lie is dead.
They have stolen off their own.
Just listened to Rafio Scotland’s sport sound and when Douglas somebody, their business affairs fella finished his piece on the omnishambles at Ibroke by stating that they need to get (back) to the top division to start making ‘serious money’, I was compelled to text in and point out how the 2 clubs playing out of Ibroke have been financially doped for 30 years and that the SMSM including BBC were complicit in crashing these two buses by refusing to acknowledge the truth.
Needless to say my text wasn’t addressed by the lamb munching stenographers.
Never mind.
Got a brief for St Mirren tomorrow. If anyone’s having a pint before the game let me know where.
HH
clogher celt-if that’s your thoughts mate,i can see a few delisting from the Dublin gig….:)
http://www.bbc.co.uk/news/uk-scotland-scotland-business-32165790
KLV