What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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nakasami .. Extra Virgin Olive Oil
MIT
None on here pal!
Scoundrels n vagabonds!
Bloody good cooks though!
HH jamesgang
bgx
yes
that is better
tell it like it is and dont sensationalise the language which made your statement false
i made the point earlier that i think fat cat run corporations including the one i work for introduce the living wage as much for the publicity as for their empathy with low paid workers, probably more so
i dont believe hearts fall into that bracket though
Bgx
Your reply does not address any of the points I raised.
I count any support who en mass booed a minutes silence for The Holy Father as bigoted.
Can u contradict that ?
Foghorn leghorn….pardon me missus…by the way…yir hairs nice…
burghbhoy
20:18 on 2 April, 2015
Can’t disagree with your point on the bigoted Hearts fans, but I get the distinct impression Anne Budge will sort that faction out ( I stopped going to Tynecastle 30 years ago, swiftly followed by ipox and all other away grounds …….except Dundee Utd and Aberdeen …..
F.A.B. Virgil (WATRC)
20:22 on
2 April, 2015
nakasammi
evoo is a glue which when sniffed makes all food taste fantastic…
buzzerscsc
HH
—————-
I’d need that to eat peppers! Hate them!!
mike in toronto
Thanks and I’ll try it with RO (Rapeseed Oil)
HH
F.A.B. Virgil (WATRC)
20:19 on 2 April, 2015
‘BBC
If it’s Douglas Fraser then he’s a Bluenose to the core.’
###
Is there any evidence for that?
I’ve no idea which, if any, club he supports, but nothing i’ve heard him say suggests any affection for or allegiance to the huns.
I am in the well done Hearts camp. They have taken their medicine played a lot of kids last year gained experience and skooshed their diddy league this season.
Mrs Budge may have made some mistakes but overall I think she could be a breath of fresh air for Scottish football.
The charitable shirt deal reflects well on their club and cleverly is also financially advantageous to the club. A win win for them.
With the SFA being singularly unsuccessful in procuring a sponsor (probably because they’ve been concentrating on getting sevco into the SPFL) perhaps they should take a leaf out of Ann Budge’s book …….. Well, perhaps not
BurghbhoyI aint into he did this , she said that…that whole attitude is PATHETIC…we can never move on with that attitude…they did that, ok , of course that cant be defended, but my really good pal was at the LCSF..losing end..i bet my life he never sang tbb…Idiots and bigots in all supports including OURS…
67 Heaven
Budge has already shown her colours.
The mock outrage at a few stickers and damaged seats when Celtic visited and then remarkably silent when some of her own support were given a kick-in by their cousins at the bigot dome
some sort of major incident at prestwick airport
maybe a ryanair flight has landed on time
Ernie
Defending Auntie….. again….
Yes there is….
but….
based on your next question….
get your own
HH
Burghbhoy….so in your opinion , why was Budge silent on the fracas at ibrokes…just asking
So the three Bears are in cahoots with who is the title deed holde and have been since minty sold up.
Are we agreed ?
Bgx
Ok mate we ain’t going to agree but for u to liken that support to us is quite frankly an insult.
I accept that not all Jambos are bigots.
I guess your mate must have been at the pie stall when his fellow supporters showed their true colours at the semi final
From leftclicktic
18:17 on
Seen on twitter
Found a wallet in Bath St with 2 Celtic SB cards. Surname is Knox (seriously) father and son tickets.
Wallet now at Pitt St. RT please
leftclicktic,
Cheers mate you are 1 very good Samaritan.
Saw your post and right away though of knoxy (your right can`t be many Knox tims cutting about)
Wellt he certainly is thick and thin for well over 30 years.
So good on you mate a great example of what the Celtic family are all about
Hail Hail
Ok will we help jingle jackson’s exclusive tomorrow and give some evidence as to why delisting is good for Der New Hun…..they can hide what they are doing, nope that will not get in………..
f.a.b. virgil (watrc)
20:19 on 2 April, 2015
BBC
If it’s Douglas Fraser then he’s a Bluenose to the core. He is also a business correspondent so his lamb is a bit more tempered to protect his reputation as a business correspondent. Historically he could have been far more challenging and more questioning but has given some analysis. Slightly better than died in the wool Neil Patey ‘independent’ expert who has recently not been getting quoted…
Unfortunately Patey is a Celtic fan. Agree his deluded statements made him sound like a fan of the old club, caused huge embarrassment and reputationsl damage with his ridiculous statements from 2012.
Well he certainly is, been going thick and thin for well over 30 years
BGX
I have no idea why she was silent after her supporters were abused and assaulted.
I know her tone was far more conciliatory and understanding than the the wrath she unleashed on the Celtic support.
Why do u think there was a different response ?
Fraser’s article on Sevco being kicked out of the stock market certainly doesn’t read like he is a cheerleader for King and co. However it could reflect the view of a shareholder who fears he has been shafted?
If Patey is a CFC fan …then he must be a dreadful accountant …I aways thought he was letting his heart rule his head
leftclicktic
Knoxy passes on massive gratitude and says thats a good few beers he owe`s you
HH
Burghbhoy….pie stall ..aye nae bother…so by saying that you infer that all rankers fans who wernt at the pie stall are bigots and were singing tbb….sounds kinda bigotted to me…
F.A.B. Virgil (WATRC)
20:36 on 2 April, 2015
Ernie
Defending Auntie….. again….
Yes there is….
but….
based on your next question….
get your own
HH
####
Very mature.
No doubt you also have evidence that Patey is a hun and that his widely reported support for Celtic and his attendance at CP is just to throw us off the scent.
prestonpans bhoys
20:42 on 2 April, 2015Ok will we help jingle jackson’s exclusive tomorrow and give some evidence as to why delisting is good for Der New Hun…..they can hide what they are doing, nope that will not get in………..
Jingle Jangle and Paul Murray ,will be fighting over the crayons right now.I bet it’s one of those faux Q&A sessions.You will see tomorrow why Murray said it was his favourite hun mouthpiece.
bgx
Can u address the points I made earlier before we got side tracked please?
How does the Hearts sponsorship deal in any way compare with Barca?
Hearts are being paid £500000 to do it , Barca paid UNICEF?
Will they pay some of the creditors they stiffed during admin from the £500000?
BTW sorry mate, I made a cheap remark about your mate being at the pie stall…. Apologies
I accidentally came across the politicians TV debate just now……quickly changed channel ….phew….!!!!!!!!
TBM
:-):-)
Hope you and the family are well
mucker !
When you come over , apart from your golf expertise maybe you can show me how to do the linky thing , haha
I saw an interview with your Cardinal Taglia ?? Probably got that wrong , but a smiley , cool and calm guy under pressure on all things to do with the church …. Anyhoo I might go back to Mass after listening to him
Btw
Hope you’ll come to a game with me and the Shadow .
Need to go , dishes need cleaned
Catchye :-)
Pfayr,
Yes I know you would not believe it with his comments. Knows nothing about tax and should never have been asked to comment.
A good take on todays huntertainment….
http://www.thefootballlife.co.uk/post/115314388926/from-the-a-list-to-the-delist-rangers-thrown
I have found Fraser the Shortbread guy to be pretty accurate re all things Sevco,has been very critical when required IMO
Great post. Great cause being supported by you in what we all no is the real Celtic way.
Only 1 more sleep until we renew our drive for an historic treble.
12 cup finals to go. The next 6 are the key for me. St mirren away. Thistle home. Inverness away. Kilmarnock home and Inverness cup and Dundee away. Win those 6 and we will have broke the back of our challenge.
Exciting times for Ronnys bhoys. Hopefully our custodians follow your lead Paul in re establishing our values at the clubs core.
Meanwhile the gift keeps giving down govan way !!!
Know not no !,,,
Who tf thought it a good idea for some of the leaders (where’s Ronnie?) to speak direct to the camera? Bad idea. Those speaking generally to the audience come across as more sincere.
NoteasilyfooledCSC
Marspapa
For what you have been through recently, you and your family have a happy, peaceful Easter. God bless you all.
See you soon for a shandy, ya big gentleman.
Hail Hail