What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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Jobo’s cut out and keep Lent calculator……
Day 1 – – – Ash Wednesday
Day 2 – – – Thursday
Day 3 – – – Friday
Day 4 – – – Saturday
Day 5 – – – Monday
Day 6 – – – Tuesday
Day 7 – – – Wednesday
Day 8 – – – Thursday
Day 9 – – – Friday
Day 10 – – – Saturday
Day 11 – – – Monday
Day 12 – – – Tuesday
Day 13 – – – Wednesday
Day 14 – – – Thursday
Day 15 – – – Friday
Day 16 – – – Saturday
Day 17 – – – Monday
Day 18 – – – Tuesday
Day 19 – – – Wednesday
Day 20 – – – Thursday
Day 21 – – – Friday (CQN 11)
Day 22 – – – Saturday
Day 23 – – – Monday
Day 24 – – – Tuesday
Day 25 – – – Wednesday
Day 26 – – – Thursday
Day 27 – – – Friday
Day 28 – – – Saturday
Day 29 – – – Monday
Day 30 – – – Tuesday
Day 31 – – – Wednesday
Day 32 – – – Thursday
Day 33 – – – Friday
Day 34 – – – Saturday
Day 35 – – – Monday
Day 36 – – – Tuesday
Day 37 – – – Wednesday
Day 38 – – – Holy Thursday
Day 39 – – – Good Friday (St Mirren v Celtic)
Day 40 – – – Saturday
Easter Sunday – no longer Lent ;-)
Doc, There is a difference between Lent and the Lenten fast.
Lent ends on Holy Thursday but the Lenten fast ends on Holy Saturday.
BGX.
sent you an e mail.pish yirsel.
bigger ps.what is you bhoy studying at the MUNGO.
See these Papish Danish bassas…….shoaps awe shut for Holy Thursday,
better be open tomorrow or missus will kill me :O(
https://www.youtube.com/watch?feature=player_detailpage&v=y3MKMF-qIZk
A Rainy Night in Soho
firstdanceatmynextweddingCSC
Doc
Lent ended at midnight on the Saturday according to my Gran Delaney. Her word was gospel. Easter Sunday we could feast.
Fav Uncle…i had a pal once….hes now a Tax Exile in York…i heard he talks with an Nigel Farage accent….sellout bishopbriggs bitch….
https://pbs.twimg.com/media/CBiZWHRW8AEbVTR.jpg:large
Celtic at the seaside 1975
HH
….pfayr supports weeoscar
cowiebhoy
jamesgang
Thanks Bhoys , should be a great weekend .
HH
The youth team beat Accies 2 1 tonight, just read the match report on the Celtic site.
We were 2 nil up, Luke Donnelly got both but Eamon Brophy pulled one back for Accies.
That’s us into the semi final.
Fav uncle….my bhoys studying Form….obvs laughing…
CorkCelt, that makes sense, explains why there is a confusion.
DD, I would never argue with Gran Delaney.
quoi alouettes
for DBBIA all good Tims and the end of the Lenten period </I.
https://pbs.twimg.com/media/CBdFjChWQAAsUnu.jpg:large
Happy Easter
1916CSC
Jobo Baldie
it finished tonight after mass .TALISKER.tesco£30 £10 aff. 45proof.
ps .my wife says you are really handsome.
Debate is over, Gran Delaney rules OK.
Cork Celt
Thanks …hopefully that common sense info will end this circuitous debate
When does Lent end?
Lent officially ends on Holy Thursday. That is when the “Triduum”, great three Days of holy Thursday, Good Friday and Holy Saturday occur leading to Easter. Easter is not only a day but an Octave (eight day) celebration leading to a Season of the Church, Easter Season, which ends on Pentecost.
http://www.catholic.org/clife/lent/faq.php
HH
Right again, just a personal opinion
Great PR for some team joining the SPFL next season
A benefactor/philanthropist, in a clever tax avoidance method, is giving them £1m ( was quoted on TV) to put a charity name on their shirt, plus same donation to the named charity – the benefactor/philanthropist, not Hearts
So, Hearts are being paid for this, not the same as doing something for charity
They have also “committed” to being a living wage employer, not same as actually currently being a full living wage employer
Incidentally Celtic, have also committed to work towards this aim for all Celtic employees
I would think the Celtic Foundation has done far more for charity in its existence than hearts ever will
Our PR ain’t as good though
Hail Hail
marspapa,
I gave up ripping the p**h out of huns for lent….lasted an hour.
We had a good laugh playing with them this afternoon…tomorow will be fun.
My bhoy done a bit of graft this week, first ever…he’s sleeping on the couch…bless him :))
Jobo, it doesn’t last exactly 6 weeks, only approximately.
An inexact science.
Ye cannae raise the Titanic …… Hahahahahahaha
https://www.youtube.com/watch?feature=player_detailpage&v=QtAxF3BQFRg
I Useta love her
The Saw Doctors
loveEasterCSC
Favourite Uncle-
a wee bit worried now….
Hrvatski Jim…. how ya doing?
Justafan … agree with you …. I wanted to go to Rockhampton when I was in Oz this year to pay my respects, but didn’t realize how far away it was! so, another time..
anyways, RL wins the grand slam in 62′, turns pro so banned, pros reinstated in 68 and he wins the slam in ’69 …. think how many he would have won had he not been banned for those 5 years when he was arguably at his peak …. although, as I recall, Pancho Gonzalez demolished him (as I think did Ken Rosewall) during his first year on the pro tour … so, you have to wonder how many slams PG would have won ….
but, 2 slams …. that does it for me….. Rod Laver … the Celtic of tennis!
ernie lynch
Not sure, but I’m confident you’ll let us know.
https://pbs.twimg.com/media/CBhf0EzWUAASdv5.jpg:large
John Doyle
HH
sipsini
A full hour without slagging the zombies , that must be some kind of world record :-))
https://www.youtube.com/watch?feature=player_detailpage&v=dL_PXBt85rY
Goats Don’t Shave
The Hills of Donegal
HH
WeirdsongsonasupportersbusfaeairdrieCSC
https://pbs.twimg.com/media/CBdRNCdW4AEA33X.jpg:large
Paul McStay
myheroCSC
Marspapa….i now invite you to apply in confidence for position of Vice chairman of the Diamond Jackson Csc…i will look forward to your application…Ps any pics of Sabrina will no doubt aid your application….
FAV UNCLE..
cant open that D….
https://pbs.twimg.com/media/CBcpQElWEAErlUj.jpg:large
Fir Park 77
HH
Doc
Knew you were wise. She was a French Polisher for 40 years, with muscular arms like a boxer. Nae messin!
DD, snuff said:-)
Anyway, don’t know why I got involved as I didn’t give anything up for Lent!
Instead, as usual, I tried to get to some extra (7.00am!) masses. So, from that angle, Lent ended for me yesterday ;-)
RC @ 21.46
East Fife?
https://www.youtube.com/watch?feature=player_detailpage&v=azghP1daq6s
WILLIE MALEY
On His Anniversary…Legend CSC